Michelle Amanfo CSM, CSPO

Various Locations

**4*744*8440 Cell

Email: acn453@r.postjobfree.com

W O R K H I S T O R Y

Agile Coach, The Pampered Chef

*/****- *******

o Worked directly with the agile development teams to answer questions

and provide best practices around process and tools

o Mentor team members and leadership on Agile software development

principles and practices

o Identified when requests by teams needs different direction or action

than what was originally requested

o Worked with the Support team to determine development needs using the

JIRA tool

o Worked with end users and department managers to identify and

implement improvements and performance tracking primarily focused on

software delivery processes and the methodologies used to deliver

software solutions

o Developed enterprise standards for processes and metrics for agile

teams

o Developed presentations, dashboards and scorecards, and communicate to

users and management at various levels

o Attended software development seminars, seek external consultation,

and remain in contact with industry trends

o Led workgroup alignment meetings to address tactical release issues,

dependencies, team status, production issues, metrics review and

milestones

o Provided guidance and problem solving to the production team, and

sought solutions to help the creative team deliver within timeline

o Optimized content management processes and workflows throughout the

entire content lifecycle

o Developed Process Management documentation and plans

o Worked with mainstream Content Management System (CMS) platform -

Hybris

o Analyzed project briefs and developed project timelines for various

engagement pieces

o Managed campaigns with Marketing, Copy, Design, Front End Web

Development, Mobile Development and Web Operations teams

o Facilitated requirements gathering for UX development of special

projects

o Participate in daily SCRUM meetings and Sprint Planning sessions with

the development team

o Created automated interfaces and dashboards allowing Stakeholders to

easily view Program Objectives, Epics and User Stories prior to

Release Planning as well as monitor progress afterwards

o Provide Risk Management, Gap analysis and escalation

Agile Development Manager, Michaels, Inc.

8/2012- 12/2012

o Developed strategic category and marketing plans for online and email

efforts

o Led daily SCRUM meetings and Sprint Planning sessions with the

development team

o Developed presentations for Executive level management

o Supervisor to Graphic Designer and Marketing Support Specialist

o Set performance expectations for direct reports and aligned training

needs

o Designed and manage SEM campaigns, including ad copy testing through

A/B Testing: subject line, content, offers

o Developed and managed weekly handoff of creative assets

o Led internal project status and creative meetings for website

production and online advertising for eCommerce client:

MiDesign@Michaels

o Developed marketing campaigns that leverage social media, print, and

interactive media

o Maintained vendor partnership and acquired key performance metrics

from potential partners

o Monitored weekly competitive assessments, competitive pricing,

promotional planning, assortment planning and logistical costs

o Coordinated internal team meetings to ensure strategic positioning of

MiDesign@Michaels brands with in store merchandise

Freelance Sr. Digital Project Manager/Scrum Master

8/2010- 8/2012

o Maintained monthly project financial status reports, program

summaries, and post mortem meetings to review process and develop best

practices within Integer Agency

o Coordinated with other Scrum Masters and their teams on deliverables

o Responsible for internal project status meetings for website

production and online advertising for ecommerce clients: 7 Eleven,

Slurpee and FedEx

o Assessed internal needs and distribute work within interactive group

from concept/development, presentation and final production within

Concussion Interactive

o Identified sprint and project risks and offered potential mitigation

strategies

o Managed casino, nonprofit and healthcare clients: Choctaw, Route 66,

Star Casino, Kids Who Care, Gasser Chairs, Plaza hospitals, HCA

Hospitals, Medieval Times, and Texas Motor Speedway

o Facilitated Daily standups, Iteration/Sprint planning, mid sprint

reviews, Iteration/Sprint demos, and retrospective meetings for

multiple teams

o Worked with partners in Global Online Services for Hilton Worldwide

to execute the strategic planning and coordination of digital

marketing creative, media and search strategies, while supporting

communication of key messages to internal and external stakeholders

o Managed internal project status meetings in website production and

online advertising for large governmental agency: United States Postal

Service and large hospitality retailer: Hilton Worldwide (DoubleTree

by Hilton)

o Ensured both AKQA and Client (USPS) needs are met by tracking and

reporting project financial performance on a weekly basis

o Managed projects for Moxie Interactive: Verizon Wireless, NFL,

Community (TV Show), How Sweet The Sound Gospel Choir Competition, and

Latin Grammys

o Conducted sprint review meetings to review the scope and functionality

delivered successfully in previous sprints

o Organized sprint retrospectives with the Scrum team to improve process

& techniques

o Held daily Scrum meetings to allow the team to synchronize their work

and communicate issues and road-blocks to the Product Owner

o Provided ongoing monitoring of progress: project lifecycle analysis,

resource management, detailed timing/schedules, budget input and

production issue feedback to the team and provide adjusts as needed

E D U C A T I O N

CSM, SCRUM Alliance, July 2014

CSPO, SCRUM Alliance, July 2014

PMI-ACP, Project Management Institute, Scheduled for February 2015

BA in Advertising/Communications, Temple University, 2006

Philadelphia, PA

C O M P U T E R S K I L L S

o Microsoft Office Suite (inc. MS Project)

o JQuery Mobile

o Hybris (CMS)

o JIRA

o Basecamp

o HTML5 & CSS

o JavaScript

o Ad Server Technologies

o Exact Target

o PhoneGap

o Waterfall Methodology

o Agile (Scrum) Methodology

o Responsive Design

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