Manager Sales
Resume:
Luis Moncada I.
*** ********, *****, ** *** *M* Canada
Email: ****@*******.**; 514-***-****
P r o f e s s i o n a l E x p e r i e n c e
Consulate of Honduras– 4 yrs. (2010 2014) Consular Officer. Montreal, Canada.
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In charge of the passport department, Registration, Capture, Production, Mailing.
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Debt Reduced to 0 more than 500 applications delayed for 2 years.
Mobile Served almost the 90% of Hondurans living in Canada. Traveling to Vancouver BC, Calgary
AB, Brandon MB bringing the consulate to them.
In charge of the Hondurans in Canada database.
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Creation Started a database to simplify the process for renewing passports and to communicate with
the Hondurans living in Canada.
In charge of the Hondurans temporary workers in Canada.
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Database Created a database with all the workers’ information to follow up their progress. 100% of
the Honduran workers that come to Canada are in the database.
Communication Started a fluent communication with the workers and employees to help them solve
difficulties and for any other request.
Visits Started to visit them at their work and home to let them feel reliable.
In charge of the IT department.
o
Website Simplified in 50% the process to get a passport, visa or any other document with the
creation of a website and increased the income 65%
Network Helping with issues of the workstations.
Indufesa Do it Center – 4 yrs. (2006 2010) Marketing Manager. Tegucigalpa, Honduras.
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4 Store Locations
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Managed 4 Store Managers.
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Organized the largest store for market launch.
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Increased clients by 20%. New store in the zone.
Responsible for all marketing and advertising.
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Merchandising, promotions and advertisement.
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Increased sales by 35% the first year, and double the sales in two years.
Increased the knowledge of the employees about our products.
Introduced products that attracted more clients to the stores
Increased the client number in 25%
Mass – 2 yrs. (2003 2005) Account Manager. Tegucigalpa, Honduras.
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Manager of the agency’s largest account, TIGO the largest cell phone company in Honduras.
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Brand name changing
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Changed the brand name in a week. TV commercials, ads, press, banners, magazines, signs,
brochures, etc. Brand positioning in less than 2 months.
Market research
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Join venture with other brands for promotions
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Increased sales by 25%
Sponsored the largest sport complex in the city
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Awareness of the brand. Placing benches, locker rooms, signs and repairing courts and fields.
Banco del País – 2 yrs. (2001 2003) Marketing Officer. Tegucigalpa, Honduras.
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Worked at 4th largest bank of Honduras. The banks main office is in San Pedro Sula.
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Bank representative to the public press.
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Luis Moncada I.
190 Larouche, Laval, QC H7G 2M7 Canada
Email: ****@*******.**; 514-***-****
Achieved to dispel rumors of the bank’s bankruptcy through public relations campaigns, sponsorships
and advertising.
Created new products to diversify bank’s services and it’s affiliated companies.
o
Increased deposits by 37% with a bank account with high interest.
Increased sales by 45% for the insurance company. A new car insurance policy.
Faces Magazine – 4 yrs. (1998 2001) General Manager. Tegucigalpa, Honduras.
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Market launch of a monthly magazine.
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Sales and distribution.
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Promotion.
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Editor.
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E d u c a t i o n
Universidad Tecnológica Centroamericana (Unitec), Tegucigalpa, Honduras
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B.A. Communications and Advertising.
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C e r t i f i c a t i o n s a n d C o n f e r e n c e s
Emprendedores Montreal, 2014
Web Conference / webconf Latino, Tegucigalpa, Honduras 2009
Marketing, FUNDHE / BCIE Tegucigalpa, Honduras, 2004.
Products and Clients portfolio optimization, INCAE, 2003.
A+ Certfication / New Horizons, Tegucigalpa, Honduras, 2001.
Marketing in Crisis, Escuela Internacional de Negocios, San Pedro Sula, Honduras, 2001.
Financial Ladders for organizations of excellence / Cooperativa Sagrada Familia, 2001.
Customer Delight / Leñero & Asociados, Tegucigalpa, Honduras, 1998
Total Quality Management, Universidad Católica de Honduras, 1994.
Tourist Guide / Secretaria de Turismo de Mexico, Tegucigalpa, Honduras, 1992.
I National Encounter of Tourism / SKAL Club, Tegucigalpa, Honduras, 1992.
Other Skills
Luis Moncada I.
190 Larouche, Laval, QC H7G 2M7 Canada
Email: ****@*******.**; 514-***-****
Corel Draw
Adobe Photoshop
Adobe Illustrator
Microsoft Office
Web Design
A c t i v i t i e s
Volunteer webmaster for “Our Lady of the Divine Love” (current)
Volunteer for the Honduras Consulate helping with the load of donations to Honduras. (current)
Volunteer – Teletón Honduras (Tele marathon for handicap)
Webmaster and board member for CD Motagua (Professional soccer team in Honduras)
REFERENCES:
Ernesto Bendeck CEO Indufesa Do it Center (********@*********.*** )
Hector Ramirez – Consul General – Consulate of Honduras (********@*****************.** )
Carlos Borjas
Vilma Colindres
BENCHMARK PLANT VISITS/STUDY TOURS:
Benchmark Visits to:
Maple Leaf, Brandon, MB
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Do it Best Corp. Indianapolis, Indiana
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Nestle, Panama City, Panama
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Lufthansa, New York City, NY
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Air France, New York City, NY
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Luis Moncada I.
190 Larouche, Laval, QC H7G 2M7 Canada
Email: ****@*******.**; 514-***-****
Japan Airlines, New York City, NY
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TNT Express Worldwide, Miami, FL
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