Gary B. Simms

**** *. ******* ****** ( Springfield, MO ( C: 417-***-**** (

acn2tb@r.postjobfree.com

Senior Sales Executive

Over 15 years of success driving sales, profits and market share to record

heights

> Consistently recognized as Top Performer, dramatically exceeding sales

targets.

> Skilled at all levels of the Consultative/Solution Selling process;

particularly strong in closing the sale and building rapport with

customers.

> Proven ability to build/grow a territory, penetrate new markets and build

market share.

> Deep experience building and managing high-performance direct sales and

independent sales teams nationally. Ensure maximum performance by

training in sales best practices and participating in sales calls.

> Technically astute, easily learn new product lines, highly technical data

and design specifications.

> Establishes vibrant sales environments of mutual trust and respect that

leads to a positive and satisfying outcome for the company, sales team

and the customer.

Core competencies include:

. Key Account Relationship Management . Strategic Sales &

Marketing Planning

. Sales Team Development & Leadership . National Account

Management

. Strategic Channel & Alliance Development . Market Entry

& Rapid Sales Results

Professional Experience

LIFESTYLE SOLUTIONS . Fremont, CA (San Francisco Bay area)

2013-2014

VICE PRESIDENT OF CORPORATE SALES

Recruited to corporate senior-level position directing, hiring and training

a 4-person customer service team. Hired and trained 6 independent sales

representatives to pioneer the West Coast. Established processes for direct

import programs including checklists, product, pricing and gross-margins.

Organized, planned and conducted weekly accountability meetings to monitor

sales goals, handle high level customer issues and insure the order

pipeline was on track to meet company sales objectives. Traveled

extensively and directed key and national account calls.

. Managed and insured gross margin goals were met at the item and

account levels.

. Established goals and processes for gaining key regional and national

accounts.

. Directed rapid market entry and sales results.

POWELL HOME FASHIONS . Culver City, CA

2012-2013

VICE PRESIDENT OF SALES

Recruited to senior-level position directing, hiring and training 25

independent sales representatives in 18 states and Canada. Developed sales

and marketing plans for each territory, which included state specific

volume and revenue objectives by product, territory and key accounts.

Provided daily strategic direction and sales leadership, which caused

growth in market share, new customers and new market retail channels.

Travelled extensively and directed key account sales calls.

. Managed the sales cycle including identifying opportunities and

conducting analysis.

. Provide professional expertise and support for the Sales function of

the organization.

. Contributed to the success of the organization through application of

the sales team's expertise.

CLASSIC CONCEPTS . Vernon, CA 2010-2012

VICE PRESIDENT OF SALES

Recruited to senior-level position directing the entire sales function,

overseeing 10 in-house key account managers and national sales team of 20

independent sales reps. Provided strategic direction and sales leadership

to grow sales and market share. Travelled extensively and participated in

sales calls.

Gary B. Simms C: 417-***-**** ( Page 2

. Top ranked for performance and exceeding quotas. Increased total sales

67% despite a declining market, adding $6M in revenue.

. Noted for generating $4M in business from new customers.

. Opened the East Coast market by premiering product line at major trade

show in Atlanta, which immediately generated $500K in new revenues. Set

up and merchandised the entire show, which is now a feature event.

. Restructured sales force to build significant East Coast presence; hired,

trained, and managed outside sales representatives, organized sales

territories and quotas, and managed sales forecasting.

. Increased sales performance by training staff in sales best practices

including Prospecting, Qualifying, Presenting Product Features &

Benefits, Overcoming Objections and Closing Techniques.

IMAX CORPORATION . Tulsa, OK 2006-2010

NATIONAL ACCOUNTS MANAGER

Recruited to develop new accounts nationally and internationally working

with large product line of 4,500 SKUs. Pioneered all accounts, capturing

business with top retailers, including Wal-Mart.com, Target.com, Lowe's,

QVC, and Home Depot.com. Managed and transformed product line offerings

with customers in China.

. Consistently ranked #1 for Performance.

. Earned Sales Employee of the Year and the Highest Sales Increase Award

for delivering a 35% increase in sales.

. Propelled sales revenue to new levels through establishment of overseas

proprietary showroom adding a significant sustainable new revenue stream.

. Achieved 35% overall sales increase with big name specialty retailers

Home Depot EXPO, Sears, The Great Indoors, and Robert's Craft; exceeded

all targets.

TOYO TRADING COMPANY . Santa Fe Springs, CA 2004-2006

VICE PRESIDENT OF NATIONAL ACCOUNTS

Recruited to pioneering position to establish, present, and manage all

facets of direct importing private label products for leading retailers.

Developed new channels of distribution and established strong customer

relations. Worked with 20+ independent manufacturing rep companies; trained

them on key account and sales strategies. Supervised, coached, and mentored

20 direct reports to overcome obstacles and drive business growth.

. Achieved record revenues delivering $4.5M+ in new business.

. Forged relationship with JC Penney and won $2M in competitive new

business through aggressive, tailored sales pitch and presentation of

showroom and merchandising strategy.

. Developed private label brand that became one of the strongest private

label brand producers and the first vendor invited to sell in showroom to

their franchisees.

GUILDMASTER . Springfield, MO 2000-2004

NATIONAL ACCOUNTS MANAGER

As the third employee hired, challenged to establish direct import programs

and secure investor funds for Startup Company. Worked directly with

customers. Collaborated at all buying and executive levels. Involved in

IPO.

. Captured company's first account that grew to $5M and led to securing $5M

in funds for operating capital.

. Developed relationships with Hancock Fabrics and obtained company's first

and only multi-million dollar order at $1.2M; secured 2 more multi-

million dollar orders totaling $3M.

United States Air Force, Honorable Discharge.

Education Professional Development

Business Administration studies, Golden State University Extension, Nellis

Air Force Base, Las Vegas, NV

Accounting, Auditing, and Quality Assurance, U.S. Air Force Technical

School, Wichita Falls, TX

Xerox Advanced Selling Skills and Key Account Strategies; Dale Carnegie

Sales Training

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