Huixin (Cathy) HU

Mobile: 610-***-****/ E-Mail: achaio@r.postjobfree.com

Permanent Residence: 1147 14th Ave S, Apt 8, Birmingha, AL, 35205

Education

• Hofstra University, Hempstead, New York

Master of Science in Marketing Research Sep 2011-Jun 2013

• Shanghai Institute of Foreign Trade, Shanghai, China

Bachelor of Science in Finance Sep 2007- Jun 2011

Work Experience

WorkTrain Staffing, Birmingham, Alabama

Social Media Assistant Feb 2014-May 2014

• Collected social media information and wrote posts on social media platforms.

• Analyzed viewer clicks and audience review data by using Google Analytics.

• Optimized the organic ranking on search engine and generated online traffic through Moz.

• Assisted manager launch marketing campaigns and advertisements on social media channels.

Shoplet.com, New York, New York Nov 2013-Feb, 2014

SEO/ Business Development Assistant

• Manage workflow process of SEO deliverables, such as, keyword research, page optimization, link

building, competitive analysis, etc.

• Create and deploy daily editorial newsletters, and promote relevant content via social media,

including Facebook, Twitter, and Google+, etc.

• Engaged in managing day-to-day account activity by using Google Analytics.

• Measure and report on the effectiveness of SEO & PPC Strategies in generating web traffic and

organic revenue.

Cloudeeva, Inc. East Windsor, New Jersey May 2013-Nov 2013

SQL Server/Business Intelligence Developer

• Actively involved in designing and creating Tables, Views, and complex Stored Procedures using T-

SQL.

• Created multiple enterprise reports by using SSRS from OLTP and OLAP, Extensively used ETL and

SSIS tool to load data from Excel spreadsheets, and flat files into target SQL Server database.

• Delivered business reports to multiple end users by using SharePoint.

Hofstra University, Hempstead, New York Feb 2013-May 2013

Research Assistant, Marketing Department

• Distributed and analyzed questionnaires via Qualtrics to support professor with diversified

marketing research projects.

• Categorized, correlated and trended data from both qualitative and quantitative research by using

SAS and SPSS by using data analysis methods, such as ANOVA, ANCOVA, Chi-Square, etc.

• Searched, collected and organized various information to successfully prepare marketing reports.

• Provided marketing strategies based on the research results, and delivered presentations.

Publishers Clearing House, Port Washington, New York

Marketing Department, Social Media Intern Mar 2012- Sep 2012

• Collected and constructed data from multiple social media channels, including Facebook, Twitter

and YouTube to optimize social media platforms.

• Examined and evaluated competitors’ social media channels to identify solutions to optimize PCH

online marketing campaigns.

• Tracked social media accounts by using Google Analytics, WordPress, and tracked consumers’

feedback to provide insights to online marketing strategy.

• Cooperated with internal team to update and maintain social media pages and channels to ensure

consistency throughout all media outlets.

Honors and Awards

• 3rd Scholarship of Shanghai Institute of Foreign Trade May 2010

• 4th Prize of “L’Oreal” Cup Tennis Competition in Songjiang University Town Oct.2010-Nov.2010

Extracurricular Activities

2010 Shanghai EXPO Volunteer Aug 2010-Sep 2010

• Offered help to visitors by guiding ways, providing maps, introducing pavilion information, etc.

Skills

• Proficient in operating Microsoft office: Word, PowerPoint, Excel, and Microsoft Visio Studio.

• Proficient in mastering SAS, SQL, LISREL, SPSS, R, and MSBI Tools.

• Experienced working with Google Analytics, AdWords and SharePoint.

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