CAROLINE SCALES

609-***-**** acha4v@r.postjobfree.com

Senior Data Analyst with outstanding analytic, problem solving and decision making skills. Proven ability to

conceptualize solutions to challenging situations and implement practical, cost-effective solutions. Have the mind of

a developer, with the ability to think like a marketer. Thorough knowledge of relational database concepts and

design, data modeling, SQL, ETL, and marketing automation. Articulate and professional communication skills,

including formal presentations and technical documentation.

TECHNICAL SKILLS

Marketing Automation: Eloqua 10 (Eloqua Product Master, Jun-2013)

CRM: Salesforce

RDBMS's: MS Access, MySQL, Teradata, Oracle, Informix

Programming Languages: SQL, Python, Unix Shell, SAS, Pascal

Internet: HTML, JavaScript, CSSs, PHP, Dreamweaver, MS FrontPage

PC Software: MS Office (Powerpoint, Excel, Word)

Operating Systems: Unix, Mac, Windows, MVS/TSO, VM/CMS

CMS: Documentum

EDUCATION

BS in Computer Science, Villanova University, 1987, Overall GPA 3.44

EMPLOYMENT HISTORY

AT&T Business Digital Marketing, Bedminster, NJ July, 2012 to Present

Data Analyst & Marketing Automation Manager.

Transform data into business insights used to improve effectiveness of marketing initiatives

Design and maintain performance dashboards and detailed results for lead generation initiatives, lead nurture

programs, sales funnel, batch and blast campaigns, forms, and landing pages.

Establish ongoing quality checks of lead nurture programs, lead scoring programs, and Eloqua integration

with Salesforce.com.

Create, implement and measure data cleansing initiatives to identify and correct corrupt data.

Normalize & import recipient lists for lead nurture programs and batch and blast campaigns.

Work collaboratively to develop and maintain a data integration strategy across multiple platforms.

Partner with marketing managers to create segments for analysis, targeting, and A/B testing.

Identify and resolve data discrepancies.

Built a naïve bayes model to validate buy keywords in website form submissions

Responsible for Eloqua operational tasks such as: whitelisting IPs, maintaining user logins, maintaining CRM

password, creating/deleting contact record fields, creating sandboxes.

AT&T Business Digital Marketing, Bedminster, NJ June, 2006 to June, 2012

Outbound Email Campaign Manager.

Project manage and facilitate entire outbound e-mail campaign process on Eloqua 10 and ATG Outreach.

Key member of cross-functional team that deployed AT&T Business Marketing’s marketing automation

platform on Eloqua 10 in September, 2011.

Act as the information expert for email campaign data: collect, evaluate, analyze, and organize results data.

Communicate information and key learnings to refine messaging and segmentation.

Manage user profile data for lead generation, personalization, e-mail campaigns and client research.

Responsible for the integrity of the user profile database of over two million records.

CAROLINE SCALES

609-***-**** acha4v@r.postjobfree.com

AT&T Wholesale Services, Morristown, NJ April, 1999 to May, 2006

Intranet Developer/Information Architect.

Managed an intranet site of 10,000+ documents for 1,000+ users in sales, marketing, and customer care.

Led the conversion to a new content management platform across various SDLC stages including requirements

gathering, logical design, testing, and end user training.

Teamed with developers to investigate, recommend, and implement site enhancements.

Created ongoing monthly reports of site metrics; advised content owners on interpreting reports.

FC Business Systems, Fort Monmouth, NJ. July, 1998 to April, 1999

Web Page Developer.

Maintained an existing web site hosting multiple applications implemented using HTML, MySQL, and PHP

Converted documents from various formats (Word, Excel, Powerpoint, Ascii) to HTML and publish to site

Updated existing pages to improve readability and efficiency

Scanned and optimized images for posting

Investigated and resolved web page errors and problems

Created code to retrieve and store site statistics & built reports for managers to view online

Created pages to maintain a class scheduling and registration system, including administrative functions to

update class availability

Accurate Information Systems, Fort Monmouth, NJ June, 1997 to April, 1998

Senior Systems Analyst.

Developed and maintained an internet application to track status of projects and their associated documentation.

Ran daily database updates for a trouble ticket platform & maintained code to make data available online at a

100% on-time schedule.

Demonstrated use of the Joint Computer Aided Logistics application to potential clients; developed an

introductory training course for this application and utilized it to conduct classes for new users.

Evaluated and critiqued contract proposals from a technical and budgetary standpoint.

AT&T Business Database Marketing, Bridgewater, NJ January, 1995 to May, 1997

Business Analyst.

Acted as liaison between marketing clients and programmers; converted client requests into programmer

requirements used to create telemarketing and direct mail lists, and provide market analysis

Explained and interpreted results of programming requests to marketing personnel; created reports and charts to

aid in these explanations using MS Access and MS Excel

Mechanized portions of job to decrease turnaround time on requests by 50%

Designed an MS Access database to track all programmer requests and associated statistics; maintained and

utilized this database to produce client reports and answer clients' questions

Verified all output files prior to distribution using SAS and MS Access

PROFESSIONAL DEVELOPMENT

January, 2015. Coursera. The Data Scientist’s Toolbox. In progress.

4Q, 2014. Coursera. Intro to Interactive Programming in Python. 9 weeks.

Fall, 2014. Ocean County College. Statistics I (refresher course). Final Grade: A.

27 graduate credits, Computer and Information Systems Management, NJIT, 1989-1992, Overall GPA 3.4

AT&T School of Business. Initial Analyst Training. 6 weeks. 1989.

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