TRACEY WILTSHIRE

314-***-**** * acha4g@r.postjobfree.com

**** ********** ***** * O'Fallon, IL 62269

PROFESSIONAL SUMMARY

Dedicated advertising and marketing professional with more than 15 years of solid experience on both

the agency and client side.

Currently serve as Director of Client Services at The Epstein Group for two years.

12 years ad agency experience at Kochan & Company, with 5 years as Senior Account Executive.

Two years client side experience as a Territory Marketing Manager at CPI Corp. in charge of creating

and implementing marketing programs for over 200 retail locations throughout the eastern, Midwestern

and southern regions of the United States.

More than 12 years working with consumer loyalty programs.

Proven record of commitment and strong organizational skills with the ability to anticipate client needs

bringing in projects on time and on budget.

SIGNIFICANT ACCOMPLISHMENTS

Spearheaded new digital advertising in-season campaign for the St. Louis Cardinals which resulted in an

ROI of $25 per $1 spent.

Account Executive for Bandanas BBQ restaurant chain in which music jingle was awarded the Silver

Microphone National Winner for Original Jingle and the creative was awarded the National Finalist for

Restaurant Advertising.

Lead Account Executive for grand opening of Remington Park Racetrack & Casino where the new card

membership CRM program exceeded objectives by 183%.

Maintained long term relationship with casino client that encompassed three name changes and multiple

management changes, with new brands and campaigns to reflect each move.

Achieved more then a 25% increase in sales by creating promotional templates for Fox Photo and CPI

Photo retail locations in assigned markets that were rolled out nationwide.

Orchestrated successful home builder branding campaign from concept to execution which received the

HBA award for best home builder advertising campaign.

PROFESSIONAL EXPERIENCE

December 2010 – Present

DIRECTOR OF CLIENT SERVICES

The Epstein Group – Marketing Services Firm

Major Accounts include Mobil On the Run, St. Louis Cardinals, and MotoMart

Responsible for all aspects of client service : traditional and digital media planning and execution *

branding campaigns *digital and social media projects * strategic planning* writing and analysis of

consumer surveys * promotional planning * loyalty email programs * budget allocation and tracking *

event planning * proposals * RFP’s * and project flowcharts.

October 2005 – December 2012

SENIOR ACCOUNT EXECUTIVE

ACCOUNT EXECUTIVE December 1998- October 2005

Kochan & Company, Full-Service Advertising Agency

Responsible for million dollar plus accounts and managing thousands of projects from start to finish in a

fast-paced environment.

Ability to proactively manage job flow between creative team and client by creating job orders,

estimates, meeting recaps, status reports, media timelines, budgets and calendars.

Responsible for learning and implementing web-based MRM program to enhance client project

collaboration and customer service. .

Accounts include Remington Park Racetrack & Casino, Argosy Casinos and The Jones Company /

Centex Homes, Mystique Casino, Raging Rivers WaterPark, St. Louis Science Center, Bandanas BBQ,

Operation Brightside, Missouri Valley Conference, Sac & Fox Casino and DDI Media.

Collaborated with agency team to create marketing plan that successfully rolled out new casino launch in

just six weeks.

Participated and analyzed qualitative and quantitative research to gain competitive insight on loyalty

programs in order to upgrade program for property re-opening.

Implemented casino promotions such as media added-value events and retail promotions to get new trial

for retail customers and increased rated play.

TERRITORY MARKETING SUPERVISOR 1996 to 1998

CPI corp. (Fox Photo, inc. Subsidiary of Eastman Kodak)

Developed and managed district/regional marketing plans and sales promotions integrating advertising,

direct marketing, and in-store promotions for more than 200 Fox Photo and CPI Photo locations in 10

major markets.

Planned retail store grand openings, radio remote venues and directed hundreds of jobs through in-house

art department to complete execution.

Broadened consumer target audience to include leisure travelers and moms -to-be which enabled retail

locations to reach potential customers when services were needed.

Traveled extensively to major markets to assess and analyze grand openings and local marketing

opportunities while addressing needs in all markets.

Analyzed and published results of each program to all participating partners.

Acted as primary liaison between marketing team and field operations.

Created and executed promotional templates that were utilized nationally to increase sales.

Accountable for success and allocation of marketing budget and achievement of each market's objective.

Presented formal marketing plans to Operations' and Marketing Executives including Regional &

Executive Vice-Presidents and District Managers..

Streamlined cross promotions, which decreased production costs and brought districts back on budget.

COMPUTER SKILLS

MS Office, Constant Contact, Survey Monkey, Zoomerang, Marketing Central, Exact Target

EDUCATION

B.S.B.A. in Marketing & Advertising

Southern Illinois University at Edwardsville

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