Sales Marketing

RANDY AHRENS

**** ***** ****** • Round Rock, TX *8664 • c 512-***-**** • *********@*****.***

https://www.linkedin.com/profile/view?id=12534862&trk=nav_responsive_tab_profile

P rofile: Director of Marketing Communications

20+ YEARS OF SUCCESS IN WRITING, EDITING, CREATIVE MESSAGING, AND

BROADCASTING

C reative and tale nted with a natural ability to prod uce

v isually appealing content, ma terials, and messaging for

t argeted audiences while meeting stringent

b udgets/timelines.

Accomplished background in writing, editing, content management, marketing

communications, and broadcasting. Proven team leader and program/project management

professional who excels in fast-paced, time-sensitive work environments. Articulate

communicator and engaging speaker who is comfortable presenting to diverse audiences.

Technically skilled in MS Office Suite (Word, Excel, PowerPoint, and Outlook) and strong

experience with Web Analytics, and SEM/SEO.

Skills and Capabilities Include:

Practiced in designing and implementing fully integrated and visually appealing

online and offline communications programs that are known for their quality and

effectiveness; superb command of English language and punctuation.

Recognized as a consummate multi-tasker who works well with people at all levels

and effectively manages multiple projects at once with conflicting deadlines and

ever-changing priorities.

Designed and delivered hundreds of projects/campaigns via traditional and

electronic methods and built a solid reputation for exceeding goals.

Noted for ensuring adherence to each client’s brand and marketing communication

standards and guidelines.

Excel in presenting complex materials in easily understood terms that command

the reader’s attention.

High degree of professionalism with an established reputation for quality, accuracy,

and results; consistently received outstanding job performance reviews.

CORE COMPETENCIES INCLUDE:

Marketing Leadership & Strategic Management – Marketing Communications Creative

Messaging Digital Marketing – Content Management – Digital Commerce – Brand

Management – Social Media SEO & SMO Analysis – Web Analytics & Reporting – Writing,

Editing & Broadcasting Quantitative Analysis – Program Management – Project

Management – Brand Management Integrated Communications – Time & Resource

Management – Budget Administration Vendor Relations – Press & Media Relations – Team

Leadership – Communications & Instructions Public Speaking & Presentations – Follow-

Up & Problem Solving – Cost Control

EXPERIENCE

TapSpeak, LLC – Director of Marketing Communications (2010-Present)

Manufacturer of Mobile Device Applications for Disabled Population

Manage staff of 2 associates, intern, and technical agent; plan, facilitate, and manage all

publicity and promotional events, internal information programs, and public information

programs and strategies. Serve as company spokesperson with accountability for all

broadcast and publication production on a global scale to include multi-lingual

communications and crisis management. Direct the production of hundreds of printed

publications and write content for news releases, newsletters, bulletins, pamphlets,

directories, and posters. Establish and maintain local and national media and publ ic

contacts for effective messaging and optimal brand management.

Manage key marketing and communications initiatives; consistently came in under

budget and met all project deliverables and timelines.

Deep and rich understanding of all product offerings from technical and end user

sides; a valued resource liaison to internal/external customers on usage.

Increased sales by 177% and ROI by 321% in 2013.

Penske Automotive, LLC – E-Commerce and Digital Marketing Agent (2012-2014)

Operator of Automotive Dealerships, Commercial Vehicle Distribution, and Car Rental

Franchises

Created, implemented, and managed marketing campaigns on Google, Bing, and Yahoo.

Managed content and websites for 9 store locations; updated legal disclaimers, new and

used vehicles, parts, service specials, and monthly on-line newsletter. Administered

internet sales and lead distribution, trained team members on sales process, and

generated reports through DealerSocket (CRM tool).

Mastered sophisticated traffic monitoring software; collected data and posted on

new sites which increased site traffic from 400 visitors per month to 1,350.

Virginia College – Assistant Director of Admissions and Sales Trainer (2009-2010)

Higher Education Institution

Supervised team of admissions associates and ensured effective and efficient transfer

evaluation and processing of student applications. Conducted daily team training sessions

with sales associates. Applied all policies and procedures for uniformity and co nsistency of

office operations.

Recognized for setting new enrollment records at the college for 8 out of 9 quarters,

a 4.3% average.

CSB School of Broadcasting, LLC – Campus Director (2006-2009)

Technical Institute of Broadcasting

Managed staff and operations of the Austin campus that included key business support

with financial forecasting, strategic planning, and budgeting. Kept senior management

informed of all financial and business matters. Made recommendations for process

improvement on operational and financial matters.

Led a task force of 16 educators from their respective fields and worked

collaboratively to modify and overhaul the school’s broadcast, production and

journalism curriculum; developed, refined, and presented to school administration

and received board approval.

Increased EBIDTA from $1.7M to $2.9M from 2007 to 2009, a 26% increase.

News 8, LLC – Producer and Anchor (1999-2006)

Broadcasting Company

Compiled newsworthy matter and prepared/anchored daily television weather reports.

Maintained the stations weather webpage. Served as a keynote speaker at seminars on

storm safety to senior citizens, students, or other community associations.

EARLY ROLES as a News Manager/Writer, Weather Anchor/Reporter, and News/Sports

Photojournalist/Editor, KTVT-TV; Weather Anchor/Producer, KXII-TV; News/Weather

Anchor, KTEN-TV; News Anchor/Announcer, KVTT FM; Instructor/Coordinator, Eastfield

College; Reporter, KRLD AM; and Anchor/Line Producer, Liberty Broadcasting Network.

EDUCATION AND TRAINING

MBA, Virginia College

BS in Communications Management, Liberty University

Professional Development:

Situational Leadership Training, Center for Leadership Studies, Inc.

Conceptual Selling, Miller Heiman Corporation

Diversity Training, Miller Heiman Corporation

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