Communications Relations Manager

SUMMARY

. Canadian Expat with *+ years experience in China working in BD,

marketing, impex, retail, among others;

. B2B and B2C communications experience serving multiple clients in

multi-department liaisons

. Strong marketing strategy and PR long-range planning and management

capabilities

. Native English speaker fluent in Mandarin and French

. Proficient in MS Office and Photoshop

. Creative and versatile adaption to new industries

. Hand-on leadership

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RECENT EXPERIENCE

Head of Marketing and Sales

December 2013 - Present

Vesta Technologies Changshu, PRC

Acting GM and main representative contact between company and external

parties including suppliers, buyers, consumers and media;

. Design and administer supply chain, production line

. Devise branding, marketing materials and visuals, and sale tactics for

best product projection

. In charge of hiring and visual training of technical and

administrative staff

PR Corporate Relations and Marketing Communications Manager - China

November 2011 - November 2013

Paragon International Limited Shanghai, PRC

Forefront of company liaisons with all brands and partners, and major

communications link between contractors, vendors, agencies, brands and

landlords; in charge of complete marketing and PR communication channels

for luxury watch and fashion brands viz. Hackett London, Chopard, Van Cleef

and Arpels, Franck Muller, Qeelin, Santoni Shoes amongst others and their

relevant marketing and PR enterprises and partners in mainland China;

. Built up PR corporate communications and marketing channels in less than

a year by increasing media exposure for associated brands and

distribution presence.

. Spearheaded multi-brand VIP program and created CRM management system.

. Formulated and managed annual marketing and event plan and budget,

including onsite management and crisis control of retail events, dinners,

cocktails, galas, sponsorships, exhibits, openings, et al., social media

and multi-media; viz. Tianjin Friendship Paragon Watch Galleria project,

Hermes Iapm opening, Hong Kong Jockey Club Charity Dinner 2012, etc.

. Produced all displays, dressings, and external marketing and branding

items, including associated renovations;

. Identified, analyzed and propose new market and business expansion

opportunities to the CEO and China General Manager while providing

strategic APAC marketing consultancy service to overseas brands and

business partners in the areas of media planning, advertising, and

customer relations activities from conceptualization to completion;

. Nurtured and maintained cordial channels with key brand persons,

landlords, government, media and important customer to ensure optimum

efficiency; expanded media outreach for our brands by initiating social

media campaigns.

. Established connections socially and professionally with potential

partners for marketing and PR collaborations;

. Supported brand initiated media events by scheduling and conducting

interviews, as interviewer and interviewee, hospitality and visuals;

Brand Account Manager

December 2009 - March 2011

GAT International Montreal, Canada

. Built up and maintained key client relations offering consultancy

services in the areas of domestic business development planning and

marketing;

. Market research & analysis, project management.

Marketing Communications Manager

August 2008 - June 2009

Huntsman Shanghai, PRC

. Managed commercial and PR planning, events, projects, & print/web

materials;

. Developed and implemented plans and strategies for new and existing

products;

. Coordinated marketing efforts with sales, RD and development teams;

. Lead executor of all marketing and branding projects;

. Interdepartmental liaisons;

. Built and maintained key relationships;

. Prepared marketing collaterals using Photoshop, Illustrator and MS Word

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EXTRACURRICULAR EXPERIENCE

General Manager

December 2013 - Present

Acorn Inc. (The Oak Tree Group) Shanghai, PRC

Assist small to medium sized businesses in the realization of their growth

and operational objectives with bespoke services ranging from basic

business set-up to long-term marketing packages to general professional

networking bundles with intra-client networking

Managing Director - Marketing and Events

April 2013 - Present

The Oak Tree Group Shanghai, PRC

. Direct marketing targets and expansion plans for Vesta Technologies:

supply chain set-up, annual marketing plan and budget, direct sales

targets, B2B communications and networking;

. Manage events opportunities and onsite oversee for overseas and domestic

luxury companies: wine, tea, health supplements, education, and other

customer services;

. Network and manage investment opportunities and intra-client networking

Owner / Entrepreneur

February 2011 - present

MoMoCat Yoga Vancouver, Canada / Shanghai, PRC / Beijing, PRC

. Headed and taught power yoga privately and in public and private group

sessions;

. Corresponded with philanthropic organizations to fundraise for youth

education via yoga seminars and public classes;

. Organisation and implementation of public and private demonstrations in

class and exhibit form;

. Partnered with: Steve Nash Fitness, Fit for Women, Bally, Pure Yoga &

YMCA

. Built and maintained relationships with business networks

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EDUCATION

M.Sc. - International Business

September 2007 - November 2008

University of Leeds Leeds, UK

. Modules including International Business Theory, International Strategic

Management, Chinese Business, Cross Cultural Management

B.Sc. - Biochemistry

September 2000 - June 2004

Carleton University Ottawa, Canada

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