President, HCNB Online Media

DONNA MARIE SKOLNICK

** ******** *** * Morristown * New Jersey * 07960 Cell 973-***-****

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Profile

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Results driven professional with extensive experience in internet marketing, healthcare

marketing, healthcare management and business development. Work independently,

successfully meeting quotas. Confident articulate and professional speaking abilities.

Combination of patience, persistence and determination to solve client and provider

issues. Able to lead others in high demand situations.

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Experience

SEARCH ENGINE OPTIMIZATION SPECIALIST - PART TIME POSITION - Use SEO white hat

techniques to optimize web sites in different categories, including hair removal, fire place equipment, grills,

dog products and many other categories. Run PPC campaigns, use social media to market sites and also

deal with affiliate sites based on business demands.

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PRIMARY CARE PHYSICIAN – OFFICE MANAGER – PART TIME POSITION

Sussex County, NJ

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Responsible for managing a Primary Care Physician office.

Hire and train office staff

Work with Insurance Companies to keep accounts receivables at a reasonable level

Responsible for software updates and compliance with the HiTech Act

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HEALTHCARE MARKETING AND HEALTHCARE MANAGEMENT

- Vice President, One HealthPlan, Parsippany, NJ

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Hired to develop an HMO for an initial 3 counties in NJ and secure a CO (Certificate of Authority- HMO

license) within 10 months. Responsible for managing and growing the existing PPO, POS and indemnity

business. Responsible for all plan operations such as provider relations, credentialing, claims management,

quality assurance, etc…

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Exceeded the goal of market development by over 500%.

The Board of Directors expected a CO for 3 counties within 10 months I delivered a CO for 17 counties

within 6 months. The final development included thousands of physicians under contract and also ancillary

providers and hospitals. This record for quick development was never exceeded by any other market for the

company.

Ranked in the top third of my peer group consistently for national Vice Presidents who exceeded

development, marketing and healthcare management goals. I never missed a goal and I never missed a

bonus.

Directed analysis for market entry strategy. Suggested and guided future Provider Relations development

and marketing activity for New Jersey, New York and Philly markets to appeal to the New Jersey border

communities.

Won highest award for managerial excellence for the New Jersey market as reflected by my consistent

bonus distributions quarterly.

Assisted in handling other markets difficult contract negotiations with hospitals and large national

accounts not represented in my market. This reflects my strong contract negotiation skills with providers,

hospitals and clients.

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! Computer Skills

Html and web page design (Proficient). Google Docs (Proficient), Microsoft Office (Proficient)

Education

1984 – BS Management – Farleigh Dickinson University, Madison, NJ

1993 - Public Health Administration, Earned 9 credits Seton Hall University GPA 4.0

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