Address: **** *. ** **** ***, chandler, az *****
PHONE: 505-***-**** . E-MAIL: acgy96@r.postjobfree.com
jennifer lee
With over 14 years of experience in digital marketing strategy, web
development, design, project management, electronic direct
marketing, and website analytics and reporting. I believe a
company's presence on the web is extremely important and has
changed over the years. Just having a website isn't enough anymore.
If you don't look at the numbers and just make something "pretty"
how do you know your site is really contributing to increase
revenue for your bottom line?
That's where I come in...To give you those numbers manage projects,
team members and provide companies with what their website is
really doing for them, which makes me a major conduit for change. I
pride myself on being able to provide analytics and project
statistics to contribute to a company's bottom line...
Project Management
Business Analysis
Data Analysis and Reporting
Report Development and Presentation
Software Implementation
Digital Analytics Development
Work experience
July 2013 - Present Vemma Nutrition
Tempe, AZ
IT Project Manager/Data Analyst (May - Present)
Extract data from SQL data warehouses, pixel logs and other data
stores like 3rd party Web Analytic systems, (e.g. Omniture, Google
Analytics).
Analyzed web analytics and other quantitative and qualitative data,
including email analytics and reporting
Ability to relate complex technical issues to non-technical team
members and customers
Proven ability to multi-task, handle multiple priorities and adapt
to a fast-paced environment
Quickly iterate over ideas and translate those for upper management
eMail Marketing Manager (July '13 - May '14)
Drove overall email marketing strategy, manage email promotional
calendar, improve CTR, Open rates and conversion rates
Analyzed e-mail performance and utilize list segmentation,
personalization, and content optimization to increase return on
investment
Plan and launch customer lifecycle campaigns, triggered based
emails, A/B testing and seasonal promotions
Increased open rates from 5% to 95% via segmentation and testing of
email recipients
Increased numbers of open and CTR by 50% via testing subject lines,
content and imagery
Strategically Implemented Customer-only based email program to
increase client base and diversify the company portfolio
Create, develop and execute mobile app pushes
August 2011 - July 2013 Insight Enterprises
Tempe, AZ
Online Marketing Specialist
Developed natural SEO strategy and processes, along with
implementation of elements both created by myself and managed
throughout the team
Managed a Google Adwords budget of $24,000 a month. Increased sales
from pay-per-click (PPC) campaigns 152% over last year with an
innovative strategy aligning all go-to-market campaigns
Created and implemented elements for Search Engine Optimization
(SEO) for solutions, services and cloud pages which increase sales
by 110%
Developed and implemented in-depth SEO project plan for natural
search to include SEO elements outside of on-page creation
Assisted in the analysis, implementation, testing and training of a
new content management system
March 2009 - March 2011 Able Body Labor
Mesa, AZ
Project Manager/Branch Manager
Created in-depth sales plans, including goals for each month and
quarter
Responsible for managing over 60 employees daily on over 30
different client sites
Increased revenue in the Albuquerque, NM office from 5K per week to
40K per week in billing
Worked with the IT department to implement company-wide CRM
software in order to track nationwide sales figures - help desk
associate for over 100 offices
Increased sales and revenues in the Mesa office from 8K per week to
45K per week in billing in less than 3 months
April 2007 - March 2009
Rio Rancho, NM
Digital Marketing Strategist (Self Employed)
Created in-depth strategic digital marketing plans to increase
conversion rates
Responsible for coordinating several vendors to guarantee work is
completed within the contract scope managing both time and budget
constraints
Initiated marketing social media presence, blog creation and
company brand development
Implemented new eCommerce platforms from third party vendors
Companies contracted by: Perfume Town, Supplements to go,
Cooperative Educational Services (CES), Live Lean Today, Pike
Systems, Inc., NRG-Efficient, ValuTek, Creative Leather Furniture
September 2005 - April 2007 iCrossing, Inc.
Scottsdale, AZ
Project Manager
Dedicated resource for the company's largest client (General Motors
- 7 divisions)
Organize and run all internal and external meetings which included
a high level of communication with the client to coordinate with 7
different divisions
Managed 4 departments and 6 employees to ensure the client received
the highest quality of strategy and deliverables to improve their
search optimization results
November 2003 - September 2005 Direct Alliance Corporation
Tempe, AZ
Electronic Direct Marketing Manager (June 2004 - Sept 2005)
Marketing Communication Specialist (Nov 2003 - June 2004)
Managed creative staff, analytics and database administrators
assigned to program (5 employees)
Created quarterly business reports and presentations at client
site, including VPs and C-level clients
Reported daily electronic marketing statistics such as click-thru
rates, response rates and revenue to Executives
Managed marketing programs to meet specific ROI goals and
objectives and ensure implementation
June 2000 - May 2003 Vista Technology Group, Inc.
St. Charles, IL
Marketing Communication Specialist
February 1998 - June 2000 Manpower, Inc.
St. Charles, IL
Staffing Specialist - Technical Coordinator
January 1996 - February 1998 Metal Exchange Corp.
Naperville, IL
Administrative Assistant to the VP of Trading
software knowledge
Microsoft Office Suite: Word, Excel, Powerpoint, Visio, Project,
Sharepoint, Outlook
Web Development software: Adobe Creative Suite, HTML, Javascript,
SQL
CRM Software: Lotus Notes, Kana (email marketing), Sales Force
(CRM), Jira
Analytics software: Omniture, Get Response, Web Trends,
Coremetrics, Exact Target, Google Analytics
Database Software: Oracle, SQL, Access, Google Big Query, Get
Response, Bronto, Exact Target, Silverpop
Education
1991 - 1996 B.A. English Major, Sociology Minor Aurora
University Aurora, IL