Cell: 313-***-****
Ryan Joseph Zangrilli E-mail: **************@*****.***
! ! ! ! ! ! ! ! !
Sales Marketing Professional with demonstrated leadership abilities, including achieving revenue goals,
developing and maintaining client relationships, working through organizational change, and contributing to the team
and company’s success.
Areas of Expertise:
! !
Sales and Marketing Leadership and Supervision
! !
Revenue Generation Strategic Planning
! !
Client Relationship Management Team Building and Training
! !
Professional Presentations Business Development
PROFESSIONAL EXPERIENCE
Fullscreen (Fullscreen.net)
Midwest Sr. Account Executive – Detroit, Michigan (March 2014 to August 2014)
Introduced company to the Midwest market, educating clients on the multi-channel network space
First RFP generated within first month establishing the office
Executed and managed first-ever automotive deal with Ford Motor Company
Facilitated design of go-to-market automotive strategy to generate awareness and convert consumers
Assisted in organizing agency summits with Ford and General Motors, in partnership with Google
Sharethrough (Sharethrough.com)
Midwest Sales Manager – Detroit, Michigan (March 2013 to March 2014)
Effectively identified, established, and grew client relationships in Michigan, Ohio, and Indiana
First RFP and IO were secured in the first month with the company
Closed the second-largest deal in the company’s history
Achieved and exceeded all sales goals, growing revenue 110% quarter-to-quarter
Planed and executed two Native Advertising summits and sponsored key events in region
BLIP (blip.tv)
Midwest VP – Detroit, Michigan (2011 to 2013)
Led forming office in Detroit and expansion into Illinois, Indiana, and Ohio
Secured first business deal within six weeks of opening the Detroit office
Established numerous new business accounts (Ford, GM, Fiat, Chrysler, US NAVY, Kaiser Permanente)
Successfully achieved business goals and built client relationships, when there was limited previous
presence
Grew revenue 500% Y-O-Y
Created custom content ideas for major advertising clients and expanded partnerships with web producers
Led discussions on which Web Series best represented the Detroit Marketplace, and continued to expand
partnerships with Web Producers
Previously: Account Director
PROFESSIONAL EXPERIENCE (CONTINUED, PAGE 2)
BREAK MEDIA (Breakmedia.com)
Midwest Regional Sales Manager – Detroit, Michigan (2010 to 2011)
Successfully built client relationships, where there was little prior awareness
Delivered the first RFP within two weeks of opening the office in Detroit
Closed first deal within two months of the office opening in Detroit
Led the company’s automotive initiative, including deciding what sites best to run on the Network
Identified and corrected potential problems within the team that would hinder potential business with
automotive clients
AOL (Aol.com)
Strategic Account Manager – Detroit, Michigan (2006 to 2010)
Managed multiple campaigns across Auto, CPG, Retail, and Travel clients, including Ford and Procter &
Gamble
Executed and delivered over $100MM in revenue within the AOL National Sales organization
Attained sales goals exceeding 100%, helping to generate annual sales growth Y-O-Y
Developed a program to better help billing teams solve billing issues and streamline the invoicing process
Recipient of AOL’s Blue Monster Award and Account Management Award of Excellence
Expanded knowledge of Salesforce.com - CRM, DART Sales Manager, DART for Advertisers, DART for
Publishers, Siebel, Media Visor, Nielsen @Plan, Comscore, Omniture and Discover, MPS, Adtech systems,
DAP, Team Works
Previously: Sales Associate, Client Services
Junction Bar and Grill
General Manager – Bowling Green, Ohio (2000 to 2006)
Managed vendor and client relationships, handled band bookings and sales rep transactions, and worked
with local businesses for cross sponsorship
Developed marketing programs through events and online advertising initiatives to increase sales by 43%
Contributed to business growth from $500K/year to $1.9MM/year
Collaborated with colleagues to reduce liquor prices from 38% per week down to 17%, saving approximately
$75K/year
Supervised and responsible for 65 employees and was responsible for talent acquisition
MEMBERSHIPS & AFFILIATIONS
Adcraft Club of Detroit – Board of Directors (2010-2014)
Bowling Green State University – Alumni Advisory Board Member (2009-Present)
Adcraft PM – Chairman (2010-2011) and Co-Chairman (2009-2010)
313 Digital – Member (2006-Present)
EDUCATION
Bowling Green State University, Bachelor of Arts and Communication December 2004
Major: Telecommunications
Minor: Management