Sales Customer Service

RAYMOND A. SHAMLIAN

PERRINEVILLE, NJ *****

CELL: 908-***-**** - OFFICE: 732-***-**** - ********@*****.***

CAREER PROFILE

A highly accomplished Sales Leader with wide-ranging expertise in all retail food, drug and new channels of business:

NATIONAL SALES AND RELATIONSHIP BUILDING – P&L/FINANCIAL MANAGEMENT – STRATEGIC PLANNING

DISTRIBUTOR/BROKER MANAGEMENT– COACHING AND TALENT DEVELOPMENT

CONTRACT NEGOTIATIONS - STRATEGIC ALLIANCE DEVELOPMENT – NEW BUSINESS ACQUISITION

Experience spanning both sophisticated blue-chip companies and small, privately owned entrepreneurial environments

Experience and Accomplishments

H2M BEVERAGES, L.L.C., BRIDGEWATER, NJ JANUARY 2014 – PRESENT

EVP, CHIEF OPERATING OFFICER - BEVERAGE DIVISION

FOCUSED DEVELOPMENT ON THE PRODUCTION, MARKETING AND SALES OF HEALTHY, PREMIUM PRODUCTS FOR THIS EARLY START UP BEVERAGE COMPANY.

INNOVATIVE CAP TECHNOLOGY, ALL NATURAL ENHANCED WATER AND TEAS

• BROADENED COMPANY’S SALES STRATEGY TO ENCOMPASS REGIONAL CHAIN STORES IN ADDITION TO LOCAL MARKET EFFORTS. EXPANDED SALES

TO PUBLIX, ACME, WHOLE FOODS, SHAW’S, JEWEL

• REDUCED MONTHLY “CASH BURN” FROM $600K TO $150K BY OPTIMIZING SALES ORGANIZATION, PRIORITIZING MARKETING SPEND AND

REDUCING EXCESS OVERHEADS

• RE-STRUCTURED SALES DEPARTMENT REDUCING OVERHEAD AND IMPLEMENTING PERFORMANCE BASED COMPENSATION RESULTING IN A MORE

EFFICIENT AND EFFECTIVE OPERATING UNIT

• MANAGED DIFFICULT RELATIONS BETWEEN FOUNDERS AND INVESTORS DURING BUSINESS RESTRUCTURING, ALIGNING INTERESTS TO EXECUTE ON

UNIFIED STRATEGIES

• SOLD BEVERAGE DIVISION TO COMPANY’S LARGEST INTERNATIONAL DISTRIBUTOR, FREEING UP CAPITAL TO ALLOW COMPANY TO FOCUS ON

DEVELOPMENT OF IT’S PATENTED DISPENSER TECHNOLOGY IN THE CONSUMER PRODUCTS SECTOR

DS WATERS OF AMERICA, INC., ATLANTA, GA NOVEMBER 2011 - JANUARY 2014

DIRECTOR, DRUG, NEW BUSINESS CHANNELS

SENIOR SALES LEAD AND DIRECTOR FOR ALL RETAIL GROWTH ACTIVITY TO NATIONAL ACCOUNTS: WALGREENS, RITE AID, CVS, 7-ELEVEN, WHOLE

FOODS, WAL-MART, DOLLAR GENERAL. ESTABLISHED THE STRATEGIC ROADMAP AND SUCCESSFULLY DROVE THE TACTICAL DEVELOPMENT FOR THE

COMPANY IN THESE CHANNELS INCLUDING: PROMOTIONAL STRATEGY AND EXECUTION, P&L MANAGEMENT, PRODUCT POSITIONING AND FORECASTING

• Increased business at Wal-Mart 15% first year winning new business bid

• Restructured effective costing and promotional programs impacting revenue and EBITDA increases of over 10%

• New merchandising strategy development: Improved company standards to meet customers needs

• New streams of revenue: Procured new national business account second year: Dollar General

• Directed In-House broker personnel and programs: Daymon, MMI, Acosta, Watersource One

• Sold, managed and directed company activities to national distribution network: KeHe, Core-Mark

NAYA WATERS, INC., MONTREAL, QUEBEC, CANADA APRIL 2008 – NOVEMBER 2011

NEW BUSINESS DEVELOPMENT DIRECTOR - USA EAST

• Responsible for the re-launch of the brand in the US, east of the Mississippi with a concentrated effort in Natural

Channel development. Company point of difference in 100% re-cycled RPET packaging

• Decision maker for Budget, Forecasting, Sales, Marketing, Broker Management and Motivational Programs

• Introduced company to over 230 Whole Foods stores in April 2010.

RAYMOND SHAMLIAN, PAGE 2

WISSAHICKON SPRING WATER INC., PHILADELPHIA, PA JANUARY 2005 – APRIL 2008

DIRECTOR OF SALES

• Directed all sales, marketing and customer service initiatives for this $58.0 Million company. Private label sales

development and management to all major Northeast and Mid-Atlantic retail chain accounts including: Royal Ahold,

Wakefern, A&P, WaWa, Wegmans, Hannaford and Wal-Mart

• Sold in long term new business contracts and managed the chain bidding process totaling $8 million annually

• Responsible for the development, management and execution of all pricing and P&L models

• Broker and National Distributor management – Daymon, MMI, Crossmark, C&S, Wal-Mart

NATIONAL BEVERAGE CORPORATION, FORT LAUDERDALE, FL OCTOBER 1999 – DECEMBER 2004

• VICE PRESIDENT, SALES – EASTERN REGION

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• Accountable for $45 Million in regional sales. Specifically the development, promotion and profitability of all selling and

marketing initiatives in the Eastern region. Products included carbonated and high margin brands inclusive of retail

account activity and distributor procurement and management

• Established and realized new business exceeding $7.2 million in revenue over 3 years

• Created new channel of revenue in the Dollar Store segment impacting bottom line over $5.0 million

• Sold in the largest independent Beverage distributor in New England resulting in $3.0 M in revenue year 1

ULTRA PAC/IVEX PACKAGING CORPORATION, LINCOLNSHIRE, IL SEPTEMBER 1996 - SEPTEMBER 1999

EASTERN REGIONAL MANAGER

• Full responsibility for a territory spanning Virginia to Canada, representing the leading manufacturer of APET and

CPET plastic packaging to the retail and commercial trade sectors

• Restructured and re-energized the regional sales organizations into a single, cohesive unit unifying the sales divisions

of Ultra Pac and Ivex Packaging, including 20 brokers, increasing volume and sales revenue by over 30% in 2 years.

• Personal sales responsibility to BUNZL USA, NJ Paper, Perkins Paper

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ROYAL CROWN COMPANY INC., FORT LAUDERDALE, FL DECEMBER 1994 – SEPTEMBER 1996

DIRECTOR OF NATIONAL ACCOUNTS

• Established the strategic initiatives of the company. Accountable for $30 Million in sales, and developing

channel/account sales within the Convenience, Drug and Mass Merchandiser segments.

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• Grew the business to exceed $6 million by reversing an impending decision to discontinue the product line, of a large

national convenience chain, Circle K.

• Strategic alliance management with responsibility for re-training, educating and restoring confidence in the national

DSD bottling network due to previous tyrannical ownership.

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COCA-COLA COMPANY INC., ATLANTA, GA 1992 - 1994

NATIONAL ACCOUNT EXECUTIVE, CUSTOMER MARKETING

• Accountable for annual bottler volume of 7.1 million cases. Represented the company to the Petroleum/convenience

industry. Hess, Sunoco, Mobil/Exxon, Shell

• Led, trained, directed and developed the sales and marketing efforts of 13-Northeastern Coca Cola DSD bottlers.

• Innovated programs that would unify the groups, resulting in annual increases of 8% and 10% over two years.

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• Raymond Shamlian,

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THE COCA-COLA BOTTLING COMPANY OF NEW YORK 1979 - 1992

DIRECTOR OF CHANNEL SALES CONVENIENCE, DRUG, MASS MERCHANDISER

Directed a team of 8 Key account managers. Drove key retail measures including feature ads, in-store activity, distribution,

shelf management, display activity, pricing, marketing and category management

• Among the first to introduce Diet Coke, New Coke to the world and retail sector in the Metro NY market

• Developed and negotiated all annual Chain Marketing contracts

• Pioneered and re-defined the cold drink sales strategy growing volume 300%, and completely changed the focus of

the sales organization. 7-Eleven, Wawa, Quick Chek, Cumberland Farms, CVS, Rite Aid

• Held other positions in the company with increasing responsibility: Chain sales manager, district manager

EDUCATION

BSBA - MANAGEMENT WESTERN NEW ENGLAND UNIVERSITY

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