Sales Marketing

M ichael M. Clifford

**** ********* ***** ******* *****, FL 33073 Phone: 305-***-****

***************@*****.*** http://www.linkedin.com/in/michaelmclifford

P rofessional Summary

A ccomplished, decisive, and kno wledgeable marketing executive with over 20+ years’

experience. Recognized for building effective and revenue generating marketing programs

utilizing integrated marketing methodologies to build awareness and brand strategy. Key

contributo r to strategic business planning, goals, & forecasting with full P&L responsibility for

$200M vendo r funding divisio n.

Professional Skills

Marketing Strategies & Campaigns Comprehension of MDF/COOP

Marketing Programs

P&L Responsibilities

Development of Training Materials

Budgeting, Planning, & Forecasting

Sales Collateral & Support

Product Positioning & Branding

Event Planning & Execution

Web & Print Content Development

New Product Launch

Marketing Program Design &

Implementation

Professional Experience

TigerDirect.com – Miami, FL

Multibillion-dollar Company selling Computer, CE, and IT products. Top 20 Internet E-Tailer

Senior Marketing Manager- 3/2010 to Present

Influence & manage marketing and functions, overseeing a $200M division that includes budgeting, forecasting,

and planning of all company directives for 25 Product Merchants. Direct brand management, corporate

positioning, product launches, advertising, sales collateral, marketing program design, implementation and

tradeshow/event planning.

Developed and launched integrated, Omni-channel print (ROP), catalog, retail, web, social media, and direct

marketing campaigns that propelled MDF & COOP revenue from $178M (2010) to a projected $200M by

2012 year-end.

Led market launch of new products across all marketing platforms. Identified opportunities, researched new

product possibilities, collaborated with Merchant team members to create campaigns that drive incremental

COOP/MDF revenue.

Created web portal to transform previously archaic intranet into a dynamic website improving

communication flow and adding an effective sales tool for Merchants.

In charge of internal banner placement and analytics to measure effectiveness of marketing programs and

ROI.

Performed ongoing customer/market research and demographic profiling to identify and capitalize on

market needs to stay ahead of the curve.

Created & produced annual media kit that highlights key marketing analytics, rate card pricing, &

demographics for use in sales presentations to new & existing vendors. Efforts were credited as

instrumental in closing numerous high-level deals, establishing market share and brand awareness across

all marketing vehicles.

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eCOST.com – El Segundo, CA

Multimillion-dollar Company selling Computer, CE, and IT products. Top 75 Internet E-Tailer

Senior Vendor Marketing Manager- 5/2004 to 4/2009

Developed marketing programs for a variety of CE, IT, and emerging technology companies. Used an integrated

approach to create balanced programs for clients to build their respective brands and businesses.

Successfully and consistently achieved sales quota in excess of 100% resulting in $2-3M dollars in

advertising (COOP/MDF) revenue annually.

Managed and maintained relationships with 150+ accounts.

Initiated 75-100 Outbound Calls per day to new and existing accounts.

Developed brand positioning for key company product lines.

Presented formal presentations to new business acquisitions.

Negotiated, implemented, and executed marketing contracts with top tier manufacturers.

Attended industry trade shows to secure new business opportunities.

2K Medical Billing System – Torrance, CA

Multimillion-dollar Software Solution Company selling Medical Practice Billing & EMR Software Solutions

Sales Manager- 1/2003 to 1/2004

Challenged to identify and capitalize upon sales & marketing opportunities for national reseller of medical

practice management and electronic medical records software. Managed and directed a staff of technical sales

agents. Designed and implemented sales programs and set sales goals that directly benefited company growth.

Provided effective leadership for sales and technical support staff and implemented sales, marketing,

policies, and procedures.

Achieved 30% sales growth and met 100% monthly goal with sales exceeding $250K per month.

Aligned company marketing strategies to capture new business utilizing an out of the box approach to

obtaining new customer acquisition to further sales growth.

Minds@Work, Incorporated – Irvine, California

Multimillion-dollar Manufacture selling specialty digital camera accessory

Channel Sales Manager- Western Region- 10/2001 to 1/2003

Selected for regional sales position due to demonstrated success in corporate sales to manage existing

customer base and establish new relationships with sellers in western territory. Managed Camera Specialty

manufacturing representatives and VAR accounts within sales territory, set sales goals and conducted sales

though personal site visits and product presentations.

Met and exceeded monthly $350,000 sales quotas with 100% achievement.

Increased account base from under 50 specialty resellers to over 250.

Traveled extensively and attended numerous trade shows within industry to promote company flagship

product.

Compiled sales reports and produced forecasts.

Technology

MS Operating Systems, Lotus Notes, Core Metrics Analytics, Crystal Reports, MS Office

Software:

Application Suite (Word, Access, Excel, PowerPoint), Google Analytics,

PC, MAC, Internet (Google, Bing, Yahoo), Facebook, Twitter

Hardware/Web:

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