Marketing Account Executive

Michele Garvey

*** ***** ******, **** *******, PA 15122

email: *************@*****.*** Phone: 203-***-****

Professional Overview

Marketing Communications Professional with a specialty in public relations. Especially effective at

program development and management, strategic counsel, and media communications. Excellent

presentation and interpersonal skills, accompanied by strategic thinking, strong writing, and a focus on

creativity and teamwork. Background includes global communications management. Campaigns have

included major national consumer brands. Areas of expertise include:

• Advertising • Branding • Direct Marketing

• Internal Communications • Web Content • Newsletters

• White Papers • Brochures • Tradeshows

• Special Events • Press Releases • Case Studies

Experience

TCC Group Management Consultants, New York, New York 2009 - 2014

Director of Marketing

Worked closely with consulting practice areas to support the creation and implementation of

marketing strategies and programs which contribute to increased profitability

Designed and executed events geared toward client education, relationship building, and

revenue growth including: client roundtables, conferences, seminars, workshops, book parties,

trade shows, and third party strategic partnerships

Conducted market research and utilized information on competitors to analyze company’s

strength and weakness in terms of company brand and to improve website, tradeshow materials,

presentations, advertising, and general outreach

Supervised the development of high quality and timely collateral materials such as email

newsletters, direct mail, personalized marketing materials, and capacity statements

Worked with public relations agency to develop media outreach strategy

Strengthened public presence by identifying key speaking opportunities, crafting speeches and

talking points, op-eds, and letters to the editor

Developed media relationships by pitching stories, setting up and conducting interviews,

managing news events, and supervising the development and distribution of media releases

Oversaw proposal preparation

Created and place advertisements

Managed firm’s database, including updating, cleaning, and growing

Prepared, managed, and monitored marketing budget

Oversaw website design and development

2002 – 2008

Turner Construction Company, New York, NY

Communications Manager, Turner International (2004-2008)

• Developed and managed communications strategy and messaging to increase awareness of

thought-leadership initiatives

• Ensured alignment of Communications program with business goals in order to proactively

evolveprograms and maximize impact; managed internal expectationsand communicated results

• Managed communication vehicles to reach internal / external audiences, enhancing the

company’s reputation, including: advertising, branding,direct marketing, press releases, media

alerts, newsletters, fact sheets, brochures, tradeshow /special event materials

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• Working from a global plan, fine-tuned positioning and messaging for local markets, determining

• appropriate communications programs

• Developed communications technology infrastructure and online marketing efforts which tie

marketing / communications efforts into intranet, website, email campaigns, and electronic

newsletters

• Provided strategic counsel and created presentations for senior management in support of

companyinitiatives (i.e. acquisitions and divestitures, reorganization, crisis communications, etc.).

• Participated in cross-functional teams and educated business partners on key messages and

Communication strategies to ensure an attitude of teamwork and collaboration

• Trained and advised company spokespersons for media opportunities

• Secured speaking engagements at industry events and conference opportunities

• Oversaw community relations and community affairs activities

• Estimated costs, developed budgets, and managed vendors

Public Relations Associate, National Sales & Marketing Division (2002 – 2004)

• Supported the marketing / public relations efforts of 46 national business units as well as

variouscorporate departments such as Community Affairs, Human Resources, etc.

• Developed key messages and communication vehicles to reach clients and enhance

the company’s reputation

• Worked with leaders of selected corporate initiatives to drive communications programs

• Supervised public relations agency to define issues and publications of interest for press

coverageto reflect corporate initiatives

• Developed and maintained consistent proactive media relations outreach

• Sourced and distributed daily press clipping relevant to the industry

• Tracked public relations / marketing budgets

Brodeur Worldwide Public Relations, Stamford, CT 2000-2001

Account Supervisor

Clients: IBM Global Services, IBM Personal Computer Division

• Developed, wrote, and presented comprehensive PR programs

• Served as the primary client contact; initiated and guided team’s planning for accountwork

• Managed program execution with responsibility for client satisfaction and media results

• Counseled clients with regard to industry developments and competitive environment

• Directed and upheld press and financial analyst relationships

• Organized and participated in new business presentations / pitch development

• Provided guidance and professional development for staff

Marina Maher Communications, New York, NY 1997-2000

Senior Account Executive

Clients: Sonicare sonic toothbrush, Schering-Plough, Bristol-Myers Squibb

• Lead variety of accounts, encompassing consumer education, professional outreach,

and third party strategic partnerships

• Developed annual PR programs and budgets for clients

• Managed day-to-day account activities, including program execution, and reporting

• Coordinated major PR efforts (video news releases, satellite media tours, radio media tours,

deskside briefings, etc.) and measurement of results

• Maintained relationships with key editors at consumer and professional publications

• Secured participation and managed relationships with spokespersons

Michele

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LobsenzStevens Public Relations, New York, NY 1995-1997

Account Executive

Clients: Wamsutta and Springs bedding, Conair, Rowenta, The Beer Machine

• Created media campaigns and conducted product launch activities for a variety of products

through event marketing and creative story development

• Generated local and national media placements

EDUCATION

New York University, School of Continuing Education, New York, NY (Certificate in Digital Marketing)

Carnegie Mellon University, Pittsburgh, PA - Bachelor of Arts, Professional Writing and Film Studies

PROFESSIONAL AFFILIATIONS

Alliance for Nonprofit Management, San Francisco, CA

Foundation Center, New York, NY

Grantmakers for Effective Organizations (GEO), Washington, DC

Nonprofit Coordinating Committee, New York, NY

Philanthropy New York, New York, NY

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