Martin Groen
San Martin, CA
Mobile: 408-***-****
************@*****.***
Professional Summary
Domestic and International Sales and Marketing Manager. Managed direct
reports, domestic and international representatives and channel partners.
Consistently earned top recognition and awards for sales performance to
Fortune 1000 companies, customer satisfaction, and key account management.
Skills
Technical product sales
Account Management
Distributor relationship management
Sales Channel management
Regional, National and Global Territory sales management
Business partnering and development
Cross-functional team building
Sales and Marketing communications development
Professional Experience
Manufacturer's Representative 2012-
2014
REStronics Northern California Santa
Clara, CA
Managed Northern California Sales Territory of nation-wide Manufacturer's
Representative
firm. Trained technical resource for six principal product lines. Direct
sales representative for additional 12 consumable and capital equipment
lines.
. Coordinate and perform ESD assessments at contract manufacturers
producing
products for commercial, consumer, medical, and military applications
. Conduct product training seminars for customers and distributors
. Increased sales over 20% in specific consumable product lines
. Act as technical resource to customers and distributors in sales
presentations
Marketing Consultant
2011-2012
Mirth Communications
Morgan Hill, CA
Directed marketing services in producing original television content for a
two-time Emmy Award winning producer of startup entertainment company.
Served as interface between VC and Executive staff. Delivered content to
Distributors and Discovery Channel for broadcast.
Team Leader
2010-2011 ProMatch
Sunnyvale, CA
Silicon Valley based member directed professional networking organization
. Lead and coordinated a team of 30+ job-seekers by organizing logistics
and ensuring group project deliverables
. Develop, facilitate and present motivational workshops serving over
200 professionals
in transition
Regional Sales Manager - Western and Central Region North America
2008 to 2009
ITGAIN, Inc. Atlanta, GA, a US subsidiary of ITGAIN GmbH, Hamburg, Germany
US West Coast based Sales Manager for a German software company
specializing in database performance management in the area of DB2 LUW,
network performance tools, and IT services. Direct report to VP of Sales.
. Designed and implemented sales strategies. Achieved a 21% increase in
leads
. Coordinated company relationship with IBM internet marketing
activities producing an 18% increase in traffic to company website and
requests for technical information
. Developed product marketing strategies for new product launch
. Represented company in user group forums
. Directed domestic and international trade show activities
World Wide Sales Director 1998 to 2008
Fundamental Software, Inc. Fremont, CA
Directed worldwide sales and marketing activities for an open-system based
startup software company. Required a working knowledge of enterprise class
servers, storage devices, network connectivity, UNIX/Linux, and IBM
mainframe hardware and operating systems. Managed three direct reports and
ten Channel Partners. Direct report to company President.
. Coordinated worldwide sales activities
. Established strategic reference accounts with early adopting customers
. Exceeded sales quota by 25% annually for six years
. Instituted a technical sales model. Resolved complex issues in the
sales and implementation process yielded 97%+ customer satisfaction
survey results
. Engaged and managed geo channel partners. Expanded product presence
into the Americas, EMEA, and APAC resulting in a 33% growth in
international installations
. Key liaison between engineering management, sales/marketing teams,
and customers in new product development from concept to field
introduction and distribution
. Created marketing materials and white papers for trade shows,
conferences, and user-groups
. Coordinated customer demonstrations, proof of concept installations,
and training classes
. Penetrated financial, manufacturing, government and education accounts
. Experienced in dealing with IT staff and CXX level executives
Regional Sales Manager - Western and Central Region 1993 to 1998
AG Associates San Jose, CA
Led sales and territory management for a wafer level semiconductor
processing equipment company. Reported to VP of Sales.
. Team member in successful IPO
. Generated over $19M in revenue in FY '97
. World Wide Intel and Micron Account Manager
. Managed four Channel Partners
. Promoted from Intel International Account Manager to Western Regional
Sales Manager
. Twice awarded President's Club Honors for sales excellence
Education
Bachelor of Science, Biology/Chemistry
Calvin College Grand Rapids, MI