Business Intelligence Manager
Resume:
RICARDO MAURICIO CORREIA
*******.*.*******.*@*****.***
HIGHLIGHTS OF QUALIFICATIONS
Manager with more than 15 years of experience in business strategy with a broad international experience,
supply change and demand planning process for mu ltinational company, with strong background in project
and program management and Information Systems skills for Food industry. Recognized experience in sales
cycle, PCM process and interaction with OTC and master data process, technology pipeline for Global
companies by coordinating multicultural team across LATAM and developing teamwork through global
standards. Excel skills managing talents and people development, teamwork and financial planning; fluent in
Spanish, English and Portuguese.
PROFESSIONAL EXPERIENCE
MONDELEZ INTERNATIONAL
Multinational company – Manufacture / Foods
2013 – Aug 2014
Business Intelligence Manager
Senior staff position responsible for generate business transformation, by using business intelligence solutions,
ensuring business relevancy, operating volume and financial forecasting, bridge between sales and OTC and
supply chain organizations, business development strategy and leading global technology adoption enabling
business integrated process. Direct reports: 14
Managed business integrated process (S&OP) from sales perspective using bottom-up methods, shopper
focus, inventory levels and market data such as Nielsen, managing imports goods (Candies /Gums) and
local manufacturing (Biscuits, PB’s, DPD’s, Cheese)
Transformed OTC process to handle complexity under low inventory level by aligning sales force process
getting significant improvement in CFR indicator (+25 p.p)
Support marketing team on NPD definition by providing estimated volume based on historical data and
market conditions supported by Nielsen information
Developed business projects across Venezuela by identifying business growth opportunities in low end
trade increasing Numerical. Dist. +4 pp, and getting territory planning efficiency
Implemented Imports model from multiples countries (Logistic and commercial distribution) with 15
distributors allocated in Venezuela considering negotiation, local regulations, sanitary permits, contracts
and market development (Business size ~ US $ 70 MM / Year)
Transformed ways of working by setting an integrated KPI scorecard aligning finance, logistic & operations
improving sales execution performance (~500 Headcount)
Support trade marketing initiative providing POB picture of success KPI’s, historical sales data and
handling pricing / master file changes ensuring sales systems updates.
Route to Market Manager 2010 - 2013
Lead business development initiatives oriented to optimize sales processes, improve chain value, sales route
reengineering, territory optimizations and Business Customer development plan. 6 direct reports.
Implementation of CMI methodology ensuring healthy inventory levels in our distributors (15 days) and
reposition on time getting efficiencies.
Lead company merge between Kraft and Cadbury Adams in Venezuela by ensuring smooth Integration (~
500 Headcount), sales cycle, customer master file and collection process integration, invoice system
homologation.
Sales & logistic distribution definition for direct / Indirect customers considering multiple attention models
for specific channel with focus on shopper insights and retail mission reducing out of stocks in 15 %
Led definition of Traditional trade strategy and developed distributor framework through Key Customers
assessment (35 / USD 300 MM x Year), territory definition based on Roadshow tool and commercial
planning considering local distribution and international imports model.
Defined and promoted sales tools roadmap to improve sales efficiency in each phase of visit process
based on LATAM standards: Sales Force Automation (300 Users) generating savings (USD 300K / Year),
Promotion Management and Roadshow implementation.
KRAFT FOODS INTERNATIONAL 2007 - 2010
Sales Project Manager
Responsible for aligning sales initiatives with commercial strategies by developing long term roadmaps; lead
the Business Development Projects focused on channel growth and retail distribution as well as on productive
tools such as CRM Siebel, SAP BO and Territory Planning with Road show. 3 Direct reports
Increased market insight by defining sales process to gather and analyze sell-out and trade inventories
data from top Key Customers and integrate it with business intelligence platform
Improved OTC cycle and reduced costs by implementing B2B with top key accounts for ordering, collection
and data sharing
Territory Management optimization based on geocoding technology getting + 20 % volume sell in by
increasing activation rate, call frequency and expanding coverage
Strong knowledge implementing the Business Intelligence universes, process and KPIs for sales,
supported by Business Object Tool – SAP for more than 800 users
ELECTRONIC DATA SYSTEM (EDS) 2006- 2007
Multinational company – IT Services / Consultant
Latin America Senior Project Manager
Project Management services allocated at the Kraft Foods Latin America account responsible for managing
programs and projects within the Latin American region.
Managed relationship between client and executive team, aligned to master service agreement's SLA
based on ITIL
Important cost reduction ($ 0,5 MM / Year) by standardizing Intel server platform (More than 150 Servers)
and workstation environment (> 5.000 W S) based on market best practices across LATAM region
Led implementation of messaging system (MS Exchange Server) centralized regionally (Tulsa – USA)
KRAFT FOODS INTERNATIONAL 1998-2006
Latin America IT Project Manager
Management and coordination of IT Projects implementation and business enhancements for 19 countries
within the Latin America region, based on local, regional and global plans.
Established regional processes and tools related to resource management within the IT department for
Latin America in order to improve allocation for more than 50 indirect resources.
Led transition process of Latin America project office to a third party (EDS) keeping the entire staff,
assuring on-flight project completion and facilitating resource adaptation to the new organization / process
Managed strategies definition for Intel / Microsoft platform in order to commit organization objectives
Led spin-off process from a technology viewpoint: Vendor Management, Telecom and server infrastructure
Lead implementation of global solution for sales forces automation Brazil and Venezuela (~ 2.000 Users)
EDUCATION
Master's Degree in Telecom Business Management 2006
Universidad Simón Bolívar, Venezuela
B.S. in Computer Science 1998
Universidad Nueva Esparta, Venezuela
PROFESIONAL DEVELOPMENT
Harvard Leadership Program, 2013
Roadshow Training, 2012
Situational leadership by Ken Blanchard Companies, 2008
Project Management preparation for Project Manager Institute (PMI) certification, 2006
Information Technology Infrastructure Library (ITIL) Foundation, 2006
Strategic thinking for management, 2006
Management Training for problem solving -STEPS, 2005
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