RICARDO MAURICIO CORREIA

acgwr8@r.postjobfree.com

786-***-****

HIGHLIGHTS OF QUALIFICATIONS

Manager with more than 15 years of experience in business strategy with a broad international experience,

supply change and demand planning process for mu ltinational company, with strong background in project

and program management and Information Systems skills for Food industry. Recognized experience in sales

cycle, PCM process and interaction with OTC and master data process, technology pipeline for Global

companies by coordinating multicultural team across LATAM and developing teamwork through global

standards. Excel skills managing talents and people development, teamwork and financial planning; fluent in

Spanish, English and Portuguese.

PROFESSIONAL EXPERIENCE

MONDELEZ INTERNATIONAL

Multinational company – Manufacture / Foods

2013 – Aug 2014

Business Intelligence Manager

Senior staff position responsible for generate business transformation, by using business intelligence solutions,

ensuring business relevancy, operating volume and financial forecasting, bridge between sales and OTC and

supply chain organizations, business development strategy and leading global technology adoption enabling

business integrated process. Direct reports: 14

Managed business integrated process (S&OP) from sales perspective using bottom-up methods, shopper

focus, inventory levels and market data such as Nielsen, managing imports goods (Candies /Gums) and

local manufacturing (Biscuits, PB’s, DPD’s, Cheese)

Transformed OTC process to handle complexity under low inventory level by aligning sales force process

getting significant improvement in CFR indicator (+25 p.p)

Support marketing team on NPD definition by providing estimated volume based on historical data and

market conditions supported by Nielsen information

Developed business projects across Venezuela by identifying business growth opportunities in low end

trade increasing Numerical. Dist. +4 pp, and getting territory planning efficiency

Implemented Imports model from multiples countries (Logistic and commercial distribution) with 15

distributors allocated in Venezuela considering negotiation, local regulations, sanitary permits, contracts

and market development (Business size ~ US $ 70 MM / Year)

Transformed ways of working by setting an integrated KPI scorecard aligning finance, logistic & operations

improving sales execution performance (~500 Headcount)

Support trade marketing initiative providing POB picture of success KPI’s, historical sales data and

handling pricing / master file changes ensuring sales systems updates.

Route to Market Manager 2010 - 2013

Lead business development initiatives oriented to optimize sales processes, improve chain value, sales route

reengineering, territory optimizations and Business Customer development plan. 6 direct reports.

Implementation of CMI methodology ensuring healthy inventory levels in our distributors (15 days) and

reposition on time getting efficiencies.

Lead company merge between Kraft and Cadbury Adams in Venezuela by ensuring smooth Integration (~

500 Headcount), sales cycle, customer master file and collection process integration, invoice system

homologation.

Sales & logistic distribution definition for direct / Indirect customers considering multiple attention models

for specific channel with focus on shopper insights and retail mission reducing out of stocks in 15 %

Led definition of Traditional trade strategy and developed distributor framework through Key Customers

assessment (35 / USD 300 MM x Year), territory definition based on Roadshow tool and commercial

planning considering local distribution and international imports model.

Defined and promoted sales tools roadmap to improve sales efficiency in each phase of visit process

based on LATAM standards: Sales Force Automation (300 Users) generating savings (USD 300K / Year),

Promotion Management and Roadshow implementation.

KRAFT FOODS INTERNATIONAL 2007 - 2010

Sales Project Manager

Responsible for aligning sales initiatives with commercial strategies by developing long term roadmaps; lead

the Business Development Projects focused on channel growth and retail distribution as well as on productive

tools such as CRM Siebel, SAP BO and Territory Planning with Road show. 3 Direct reports

Increased market insight by defining sales process to gather and analyze sell-out and trade inventories

data from top Key Customers and integrate it with business intelligence platform

Improved OTC cycle and reduced costs by implementing B2B with top key accounts for ordering, collection

and data sharing

Territory Management optimization based on geocoding technology getting + 20 % volume sell in by

increasing activation rate, call frequency and expanding coverage

Strong knowledge implementing the Business Intelligence universes, process and KPIs for sales,

supported by Business Object Tool – SAP for more than 800 users

ELECTRONIC DATA SYSTEM (EDS) 2006- 2007

Multinational company – IT Services / Consultant

Latin America Senior Project Manager

Project Management services allocated at the Kraft Foods Latin America account responsible for managing

programs and projects within the Latin American region.

Managed relationship between client and executive team, aligned to master service agreement's SLA

based on ITIL

Important cost reduction ($ 0,5 MM / Year) by standardizing Intel server platform (More than 150 Servers)

and workstation environment (> 5.000 W S) based on market best practices across LATAM region

Led implementation of messaging system (MS Exchange Server) centralized regionally (Tulsa – USA)

KRAFT FOODS INTERNATIONAL 1998-2006

Latin America IT Project Manager

Management and coordination of IT Projects implementation and business enhancements for 19 countries

within the Latin America region, based on local, regional and global plans.

Established regional processes and tools related to resource management within the IT department for

Latin America in order to improve allocation for more than 50 indirect resources.

Led transition process of Latin America project office to a third party (EDS) keeping the entire staff,

assuring on-flight project completion and facilitating resource adaptation to the new organization / process

Managed strategies definition for Intel / Microsoft platform in order to commit organization objectives

Led spin-off process from a technology viewpoint: Vendor Management, Telecom and server infrastructure

Lead implementation of global solution for sales forces automation Brazil and Venezuela (~ 2.000 Users)

EDUCATION

Master's Degree in Telecom Business Management 2006

Universidad Simón Bolívar, Venezuela

B.S. in Computer Science 1998

Universidad Nueva Esparta, Venezuela

PROFESIONAL DEVELOPMENT

Harvard Leadership Program, 2013

Roadshow Training, 2012

Situational leadership by Ken Blanchard Companies, 2008

Project Management preparation for Project Manager Institute (PMI) certification, 2006

Information Technology Infrastructure Library (ITIL) Foundation, 2006

Strategic thinking for management, 2006

Management Training for problem solving -STEPS, 2005

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