Marketing Manager
Resume:
SOHAIL SHAIKH
**** ******** **, **********, **, *7109
************@*****.***
Profile:
Digital marketing expert with more than nine years of rich experience
Search engine marketing, Paid search marketing, Mobile marketing,
Affiliate, Social Media, & Email marketing. Experience in CRM, CMS, Web
analytics, Lead generations, Project management, Customer acquisition &
retention programs.
Professional Skills:
SEO, SEM, Local SEO, GDN, Display advertising, PPC marketing (CPC, CPM,
CPA, PPP model), Video marketing, Social media marketing, Mobile apps.
advertising, Affiliate Marketing, Newsletter/Email marketing,.
SEO/SEM Suites:
IBP, SEO Elite, WebCEO, SEO Suite, SENuke, GSA Search engine ranker,
ScrapeBox, Email marketing Director
Web applications:
Email: Mailchimp, Constant Contact, Benchmark email, Get Response, Vertical
Response
Analytics/Marketing: Google Analytics, Omniture, Moz, Hubspot, Adobe CQ,
A/B split & Multivariate testing
Paid marketing: Google Adwords, LinkedIn ads, Facebook ads, Amazon display
ads, YouTube, Bing/Yahoo ads
Technical Skills:
CMS: Joomla, Drupal, WordPress, Adobe Business Catalyst
CRM: vtiger CRM, SugarCRM.
Web: HTML, XML, Adobe Dreamweaver, CSS, Robots.txt, Schemas.
Database: Oracle, MySQL, MS-Access.
Others: Microsoft Project, Visio, InfoPath, Publisher, Adobe Acrobat,
Excel, Word, PowerPoint.
Professional Experience:
Digital Marketing Project Ecomers NJ Oct 2013 - present
Manager Tech. (contract)
Building, managing, testing, optimizing and executing E-commerce and
digital marketing campaigns that drive demand for online shopping stores
through a broad range of appropriate digital channels-including online,
mobile, social media, email, digital ad and SEO. Reaching targeted audience
and work closely with internal sales and product managers to create digital
communication solutions to accompany overall marketing strategy.
Leading the team of web developers and designers as Project Manager to re-
designed a new websites using WordPress CMS, while actively involved in
technical aspects of website handling load testing and balancing, website
structure optimization using multiple sub-domains, writing robotos.txt
files, integrating Schemas at Product level, helping in auto coding XML
sitemaps for Image and content, also integrating shopping cart and payment
gateway systems and W3C compliance analysis.
Sr. Manager Online Smartmicr CA Jun 2005 - Sep 2013
Marketing os (full time)
I was primarily involved in designing and implementing mobile and online
(Web) marketing campaigns and promotions for Mobile-Commerce enabled web
portals with emphasis on Business-to-Consumer, and Business-to-Business
model. I was involved in designing Search engine marketing (SEM) programs
including, Affiliate marketing and Search engines optimization (SEO);
designing Interactive advertising & Contextual advertising campaigns;
Branding and advertising the services on different channels using e-Mails,
RSS feeds, Newsletters, Press releases, and social media marketing (blogs,
forums, groups, online communities).
Web Marketing VIVID VA Jan 2011 - Sep 2014
Manager IMAGING (freelance)
Developing and executing online marketing campaigns (SEO & SEM) and online
media programs with expert understanding of search strategies and best
practices to increase demand generation. Manage online marketing tactics
such as customer acquisition (i.e., paid search, online display media) and
customer retention (i.e., cross-sell, email and up-sell) to optimize new
customer volume loyalty, while exploring and identifying new leads channels
to drive incremental leads. Developing and managing a customer relationship
management model which delivers tailored consumer email campaigns via
customer segmentation, content and offer creation, execution, analysis and
reporting.
Web Marketing Route 21 China Jun 2010 - Jan 2011
Manager Holding (freelance)
I was responsible for oversee all aspects of new media marketing including
web marketing; strategic leadership for the overall web presence, including
global web communication strategy, design and functional innovation along
with overall operations of companies various websites. While ensuring
online marketing campaigns performance and delivery are being fulfilled as
scheduled and providing in-depth analysis and reporting of campaign
effectiveness and suggestions for improvements using analytical tools.
Web Marketing Xeltek Inc. CA Nov 2008 - Nov 2010
Engineer (freelance)
Develop, implement and manage web marketing campaigns and content for
assigned markets and lines of business, with an emphasis on paid search and
display advertising including paid search, natural search, online
advertising and online content. Manage and review web analytics data to
determine customer usage patterns and optimize site design, as well as
designing new web marketing campaigns to increase the acquisition and
conversion of site visitors.
Process Manager Hum TV PK Sep 2004 - May 2005
(full time)
During my tenure at Hum TV, I have developed and managed range of web
marketing campaigns; including On-site and Off-site SEO; affiliate
marketing, contextual advertising, Search engine optimization (SEO), and
social media marketing.
Education:
Masters in Mass Communication
University of Karachi
Bachelors in Commerce
University of Karachi
Diploma in Computer Science (Software Engineering)
ICCS (International College of Computer Science)
REFERENCES: Available upon request.
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