Sales Manager

SIDDHANT MIRDHA E-mail: **************.****@*****.***

Male, 26 Years Mobile: +91-965*******

ACADEMIC QUALIFICATION

PGDM 2014 IIM Shillong 76.33%

B.Tech, Civil Engineering 2012 NIT, Bhopal 6.78 out of 10

Class XII 2006 Madhya Pradesh Board of Secondary Education (MPBSE) 77.77%

Class X 2004 Madhya Pradesh Board of Secondary Education (MPBSE) 86.00%

Received an “Award of Excellence” for outstanding performance in academics and sports in school in class XII (2006)

PROFESSIONAL EXPERIENCE

Mogae Media Manager-Monetization May 2014 – Present

Responsible for effective targeting, executing brand building and sales generating digital campaigns, and

Role

ensuing CRM activities for client brands like PepsiCo, Nestle, Dabur, Fena, Wrigley’s, Reckitt’s and GSK

Monetizing digital advertising inventory of Airtel, Vodafone, Aircel, Reliance Retail, handling key accounts

Projects Channel management for FMCG clients by working closely and effectively communicating with general

& trade (GT) and modern trade (MT) to see through flawless on ground end to end execution of the campaign

Worked across teams in ideation and execution phases of campaigns to generate revenue worth Rs.3 mn

Recognition

Identifying and on-boarding key decision maker to generate new clientele ensuring recurring business

Hindustan Coca-Cola Beverages Management Internship Apr 2013 – Jun 2013

Role Market research of alternative beverages through exhaustive primary research on channel and consumer

Ensuring proper geographic coverage and SKU wise brand availability by analysing historical sales trend

Projects

and benchmarking competitor presence and activities, to improve offtakes of alternative beverages

&

Identified Wholesale Sales Levers & performed in-depth competitor benchmarking for best practices

Recognition Sales volume analysis for Thane sales identifying the gaps and suggest recommendations for the same

POSITIONS OF RESPONSIBILITY

Co-ordinator Sportomania, NIT Bhopal

Selected as the Event Coordinator for ‘SPORTOMANIA’, the annual flagship sports festival of NIT Bhopal in 2010 & 2011

Successfully managed logistics of the event with participation of over 1000 students from 20 engineering institutes nationwid e

Led the sponsorship team to raise over Rs.5,00,000: handled promotional activities to drive greater participation and reach

Coach and Captain Basketball Team, NIT Bhopal

Selected as the Team Captain of the Basketball Team, NIT, Bhopal and led for a period of two years from 2010 to 2012

Led the Basketball Team to 3rd rank in the All India Inter NIT Basketball tournament held in the year 2012

Effectively guided the team from rank 8th to 3rd nationally by devising a comprehensive training and selection program

Head Boy, Student Council Servite Convent Hr. Sec. School, Hoshangabad

Elected as the single point of interface between the management and the students and organized all Annual events

PROJECTS UNDERTAKEN

Major Project on “Increasing the strength and preventing cracks in concrete by introducing Dramix steel fibre”

Prepared recommendation report to increase strength & reduce cost of the concrete based on the experimental statistics

ACHIEVEMENTS

Secured 1st position in national level general knowledge quiz competition sponsored by Google+ in 2012

Achieved a spot in ’Hall of Fame’ of Klueless 9, national level quiz event organized by IIM Indore in 2013

Selected in the top six teams in ‘Finatics’, a national level finance event organized at DMS,IIT Delhi

Business Events

Ranked 1st in Oper8, an intra-college operations competition organised by Operations club, IIM Shillong

Won ‘Junkyard wars’ during eco-week, organized by ECo-BiZ, the sustainability club of IIM Shillong

Participated in God seller’s, intra-college live marketing competition held in IIM Shillong

Secured 2nd position in state level Basketball tournament, “Sportomania” in year 2009 and 2011

Led and secured 2nd the state level Basketball tournament held in “Sportomania” in the year 2010

Sports Activities

Spearheaded and ranked 1st in the 51st School State Level Basketball Tournament in the year 2005

Participated in the 47th State Level Basketball Tournament held at Ratlam (M.P.) in the year 2001

An active member of “PRAYAS” a society for social welfare in NIT, Bhopal for the session 2011 -12

Community Work Fellow member of “ROTARACT” club for the social services in NIT, Bhopal throughout the graduation

Taught students of 10th-12th std. as my personal interest during the under-graduation from 2008-12

Finalist in intra-college chess tournament in ‘Rannbhoomi’, annual sports event held at IIM, Shillong

Extra- Curricular Entitled as “Sports Person of the batch” in ‘Excelsior’, the annual college magazine in the year 2012

Participated in ‘Chimera’, a national level quiz competition, organized by ISTE in the year 2009 and 2010

INTERESTS

Avid interest in playing chess, football, listening to music and adventure sports like, paragliding and mountaineering

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