Sales Marketing
Resume:
Ann Marie Cardinale
Goshen, NY 10924
*******************@*****.***
WORK EXPERIENCE
Woman Within
September 2013 - September
2014
E-Commerce Merchandise Manager
New York, NY
Grow a profitable business within all product categories for the Woman
Within website.
. Responsible for managing the website for a $350 million business
. Sequence the site based on sales, newness, trends, inventory and
seasonality
. Manage refreshes for homepage and site sections
. Partner with Product Development and Control Buyers, to ensure
product priorities for featured items and ranking for a cohesive
message across both website and catalog
. Reconstructed the website navigation based on product mix, click
through, conversion and demand
. Implemented a new process to streamline creative turn overs and
enhance the communication and timelines through the E-Commerce,
Creative Services and Web Design teams
. Collaborate with Digital Marketing to increase traffic and sales
for categories and special promotions
. Manage all email campaigns by creating promotions with Marketing,
building assortments, oversee and approve all graphics
. Responsible for the website and email scheduling and ensuring all
deliverables based on the calendar dates
. Manage flash sales and creation of all specialty shops
. Report business weekly and monthly focusing on demand, revenue,
traffic, click through and conversion
. Conduct competitive analysis against websites & email programs
. Work with e-Commerce tools such as Content Management System (CMT)
and Omniture
. Communicate with internal teams; Product Development, Control
Buyers, Creative Design, Web Design, Marketing and Digital Marketing to
maximize sales, site functionality and an appropriate merchandising
aesthetic
. Manage one direct report, while maintaining team based leadership
Barnes & Noble
September 2012 - September 2013
Associate Buyer
New York, NY
To purchase and manage a profitable Toys & Games business, with Buying
responsibilities for Dolls, Family & Travel Games, Klutz, and select
License Product for online and store businesses.
. Build product assortments for Dolls, Family & Travel Games, Klutz, and
select License Product.
. Evaluate sales performance against class plan objectives and adapt
inventory as needed to increase profitability for a $35 million
business
. Create seasonal sales and receipt forecasts at the item level to
project the most optimal sales and stock goals
. Maintain stable inventory levels by managing the best selling
reorders, projections, and sales trends
. Build floor plans for stores to set the assortment and maximize
sales
. Manage all vendor supported promotions within the department
. Create and analyze selling reports for upper management
. Communicate with internal teams; Store Operations, Planning,
Allocation, and Marketing
. Conduct competitive analysis against other stores and websites
Barnes & Noble.com
December 2010 - September 2012
E-Commerce Planner/ Associate Buyer
New York, NY
Financially plan a profitable Toys & Games e-Commerce business, with
Buying responsibilities for Dolls, Science, Tween, and Outdoor Sports
categories.
. Evaluate sales performance against class plan objectives and adapt
inventory as needed to increase profitability for a $20 million
business
. Create seasonal sales and receipt forecasts at both the category
level and item level within Toys & Games
. Maintain inventory with target of 8-12 weeks of supply by managing
the weekly reorders for .com only and store shared
merchandise
. Increased business from Fiscal 2010 to 2011 over 40%
. Build product assortments for Dolls, Science, and Sports categories
in addition to introducing Tween Shop to the BN.com assortment
. Construct brand shops in tandem with Sales Advertising for optimal
profitability via Gateway placement, email exposure, interactive shop
landing pages, etc.
. Work with the following Digital Marketing teams to increase sales
for promotions, vendor specific marketing, and new areas of business:
Search Engine Marketing, Key Word Search, Affiliate Advertising, Sales
Advertising, and Social Media Advertising
. Manage all marketing by creating and pitching promotions to the
Marketing team, build assortments, oversee and approve all graphics,
execute and analyze performance of each promotion.
. Perform Internet Merchandising functions such as building boutique
pages, product page & collection page
content management, navigation, graphic direction, and Key
Word Search
. Work with e-Commerce tools such as internal Content Management
System, and Core Metrics
. Analyze traffic, click through, sales conversion, and ROI for
online campaigns
. Project leader in creating more efficient ways to manage the Toys &
Games order and receiving process at the distribution center
. Communicate with internal teams; Marketing, Advertising, Web
Development and Creative to maximize sales and site functionality
Victoria's Secret Direct
November 2008 - December
2010
E-Commerce Merchant
New York, NY
Grow a profitable business within all clothing classifications for the e-
Commerce business focusing in dresses.
. Performed content management merchandising for inventory, price and
product description for a $95 million business & increased business
from 2008 to 2009 over 5%
. Sequence all category pages
. Managed all Limited Time Offer pages
. Worked with e-Commerce tools such as Content Management System and
Core Metrics
. Communicated with internal teams: Planning and Coordination, to
ensure product and data consistency with website and catalog, and all
site launches
Hopeful Stars (Part Time)
November 2009 - December 2010
E-Commerce Buyer
New York, NY
To grow a profitable e-Commerce business as
a Buyer, and to enhance Hopeful Stars' charitable donations via product
sales.
. Created assortments and managed Open to Buy for all
classifications within Contemporary Ready to Wear
. Monitored sales, markdowns and inventory to achieve sales plan for
lines such as Yummie Tummie & LinQ and while identifying trends, best
sellers and growth opportunities
. Increased Spring sales 22% from 2009
. Facilitated advertising with vendors, as well as to ensure sales
plans are met, while maintaining brand integrity
. Research and analyze markets to determine trends and competition
Prophet Showroom
August 2008 - November 2008
Sales
New York, NY
To increase sales for all lines sold with Prophet Showroom.
. Communicated and increased sales with current accounts to drive
business with lines: Yummie Tummie & Sweetees
. Increase account total by 4% and sales by 7% from Spring 2008
. Initiated new accounts for all lines, managed market appointments
and logs
Macy's East
August 2004 - October 2007
Senior Assistant Buyer
New York, NY
To grow a profitable business in Men's Designer Collections, including
Versace, Moschino, Hugo Boss, Michael Kors, Calvin Klein, etc.
. Managed inventory, sales trends, best sellers and markdowns to
achieve a $50 million business
. Increased business over 28% in 2006 from 2005 and 15% to plan for
2006. Spring 2007, was above plan by 13%
. Partnered with buyer to determine most profitable and saleable
assortment
. Created by - door reports for all key items
. Managed and reconciled shipping issues, while addressing stock
currency
. Conducted weekly reports and detailed business overviews for buyers
and high level executives (DMM, GMM)
EDUCATION
State University of New York, College at Oneonta
May 2004
B.S. in Human Ecology: Apparel & Textiles
Oneonta, NY
. Independent Study & Research Project:
Advanced Social & Psychological Aspects of Dress for Post Mastectomy
Patients
Fashion Institute of Technology
May 2004
A.A.S. in Fashion Merchandising Management
New York, NY
. Magna Cum Laude Graduate
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