Sales Marketing

Shana Whitener Digital Marketing Director

*************@*****.*** 915-***-****

Marketing Career Overview:

An accomplished Marketing leader with proven track record of driving growth

and profitability for corporations. Extensive experience in building and

leading teams in advertising and digital marketing, strategic planning,

business development, customer service, integrated advertising, creative

services groups, and branding teams. Proven history of leading start-ups,

turnaround, and high-performance organizations that produce powerful and

long lasting results.

Executive level strategic online marketing professional with a deep

background in all forms of traditional and digital media, with expertise in

direct response, search engine optimization, ecommerce platforms,

performance marketing and integrated marketing strategies and tactics

including CRM. Strong client management and business development skills.

Deep associations with leading media providers. Leadership roles with both

B2C and B2B corporations, retailers and brands developing digital marketing

practices that produced unparalleled results.

Career Experience:

Lucchese, El Paso, TX.

(Current)

Ecommerce Marketing Manager

Developed and built the Ecommerce department launching Lucchese.com first

ecommerce website selling Lucchese boots, luxury footwear and handbags

online. Built the department from the ground up managing five team members

growing sales to over $1 million in less than one-year with a minimal

marketing budget. Managed ecommerce operations, marketing and customer

service departments.

Genesis Today, Austin, TX.

Marketing Director

Marketing Director for Genesis Today developing and driving aggressive

marketing strategies to propel sales growth. Developed strategic marketing

objectives converting company business and marketing objectives into an

effective marketing plan, and implemented the plan that achieved stated

objectives.

Managed integrated marketing communications, brand management, marketing

collateral, digital assets, ecommerce, and managed digital, traditional

advertising and public relations channels. Converted broad direction from

executive management into specific plans that delivered desired results and

ROI driven performance. Increased sales $25 million in additional revenue

and profit for the company. Managed a team of graphic designers, web

developers and media specialists.

Vita Logic Vitamins, Columbus, GA.

Marketing Director

Marketing Director appointed to spearhead marketing strategies to achieve

significant growth objectives. Operational assessment included marketing,

personnel and business practices to develop a progressive action plan to

grow the business exponentially. Managed a team of graphic designers, web

developers and IT.

. Lead and developed annual strategic planning that has resulted in

consistent sales increases in highly competitive industry at the

retail level and ecommerce.

. Directed development of business to consumer, business-to-business and

local store marketing programs that exceeded corporate expectations.

. Drove digital and traditional media integrating efforts to improve

results and return on investment increasing efficiencies.

. Marketing strategies generating increases averaging 30% for all

brands, and 900% increase in growth for one brand.

. Increased retail operations sales and store manager participation in

marketing and public relations activities.

. Strategic recommendations implemented to increase call-center

performance, sales and customer service.

. Event marketing and B2B strategies, sales support assisted in

increasing sales 30%.

. Lead cross-functional teams that included social media, creative,

product development, brand managers, web development, sales and the

Internet technology team.

. Assumed brand management, brand development, product management and

market research and analysis.

. Launched brand marketing and advertising campaigns across companies

increasing customer counts and average order values.

. Executed public relations strategies resulting in millions of

impressions, generating inquiries and sales.

. Pioneered programs to improve customer loyalty and customer retention.

. Launched affiliate marketing and comparison shopping engines programs

increasing online sales 900%.

. Developed consumer research designed to improve results of sales

promotions and for product development.

. Develop sales promotions strategies that include special events, trade

shows, seminars, webinars, and presentations.

. Developed email marketing strategies and direct marketing increasing

sales 30%.

. Managed search engine optimization, search engine marketing programs

to increase visibility, rankings and sales.

. Launched social media campaigns across all brands and increased

Facebook Fans over 2,000%.

. Launched strategies for Twitter followers, and increased followers

over 9,000%.

Enversa, Dallas, TX.

Sales Director

Sales Director in the performance marketing industry developing performance

marketing strategies for consumer packaged goods, universities,

pharmaceutical, health and medical corporations.

. Custom digital and direct response marketing strategies and plans

developed for key stakeholders.

. Spearheaded iPad apps and mobile apps for pharmaceutical and one of

the top ecommerce florists online.

. Led Mobile app development strategies and mobile marketing programs.

. Directed and led cross functional web, sales and marketing teams and

held regular digital training seminars.

The Hondo Group, Fort Worth, TX.

Account Supervisor & Digital Marketing Manager

Account Supervisor and Digital Marketing Manager developing brand,

marketing and advertising strategies to achieve the accounts marketing

goals and business objectives. Developed website and content strategy for

www.stollerusa.com that has been a huge success.

. Led Brand identity programs developed for clients in the agriculture,

environmental, chemical, financial, education, and real estate and

entertainment industries. Managed marketing programs and execution of

key deliverables to ensure accounts goals and objectives were met or

exceeded and provided exceptional client service. Digital Strategist

assisting multiple companies under the JLM1926 parent company umbrella

developing brand strategies, strategic planning and digital marketing

for Fortune 100 to 3,000 brands.

. Executive management position developing marketing and brand

strategies and then executing campaigns tactically and providing an

analysis of the results and action plans to improve return on

investment.

. Managed multiple website design and development projects, search

engine optimization, internet advertising, digital public relations,

database development, email marketing and social media.

Range Online Media, Fort Worth, TX.

Director of Search Engine Optimization & Account Management

Developed digital marketing strategies leading a team of SEO specialists

and feeds teams producing significant ROI that resulted in long term

relationships with companies that included: Samsung, CompUSA, Kaplan

University, Sharper Image, Estee Lauder, Pier 1 Imports, Travelocity, Nike,

Sundance Channel, Western Union, and Wyndham Hotels to name a few.

. Key member of the executive management team developing and

implementing search campaigns.

. Led search engine optimization and search strategies working with

Chief Marketing Officers and Brand Managers.

. Managed cross-functional team members including web developers, web

engineers and search technologists.

. Coordinated with technology team, business development, research,

accounting and other cross-functional departments to improve

operations and account management ultimately producing greater client

satisfaction and results.

. Increased sales dramatically and significantly improved client

retention for the digital advertising agency.

iProspect, Dallas, TX.

Regional Sales & Marketing Manager

. Digital accounts included: MayoClinic.com, MayoClinic.org,

MayoClinic.edu, AlconLabs.com, GlaxoSmithKline.com, Americanexpress.com,

eBay.com, Walmart.com, PeopleSoft.com, Disney.com, Forddirect.com,

Delta.com, MillerBrewingCompany.com, Kimberly Clarke, Kyocera, Thomas

Publishing and Microsoft.

. Sales and marketing operations launched for this provider of Internet

marketing and search engine optimization services.

. Role included helping create marketing, research, and search engine

optimization and marketing tools for the company.

. Played a key role in the company's rapid expansion from 8 to 64 employees

in 36 months.

. Core services managed for accounts included: search engine optimization

and search engine marketing technologies, i.e. website architecture,

website analytics, technology consulting solutions, research, custom

software solutions, website conversion consulting, complex project

management, XML feeds, and more.

. Shifted focus of sales strategy from mid-tier accounts to the Fortune 100

level market; this led to our rapid growth; iProspect was named fastest

growing companies in America by Delloite and Touche and one of the

fastest growing SEM firms on the Inc. 500 list as a direct result of my

business development efforts during that period. iProspect was bought by

AEGIS for $50 Million several years later due to the phenomenal growth.

. Also changed focus from one-time transactions to multi-year contracts and

long-term sales growth opportunities. Lead multi-discipline departments

in development and management of client marketing campaigns, e.g.

Marketing, Research, Public Relations, IT Team and Web Developers and

Event Managers.

. Gained expertise in search engine marketing, digital technologies,

research & analytics, website conversion, and gained in-depth insight

into integrating digital with traditional media for complex large-scale

advertising campaigns.

Cox Enterprises, Dallas, TX.

National Account Manager

Direct marketing, database management and direct response strategies

developed for client's to generate leads and achieve sales goals through

direct response programs to achieve maximum ROI for Pizza Hut, Ford, Pepsi,

Coke, Procter and Gamble, Firestone, Goodyear, Jiffy Lube, McDonalds,

Duncan Donuts, IHOP, and GNC to name a few.

Education:

Eastern Illinois University, Charleston, IL.

Bachelor of Arts Degree

Master's in Business Administration - University of Phoenix - Completion

Date 2015

Computer & Software Skills:

Microsoft Programs, Adobe Programs, Web-Content Management Systems, SEO

Tools, Web-Shopping Carts, Comparison Shopping Engines, Feeds Management,

CRM Databases, Email Systems, Affiliate Marketing Tools, Google AdWords,

Google Analytics, Social Media Platforms, Social Media Tools, Digital

Analytics Systems, Salesforce, Exact Target, Magento, Coremetrics

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