Present Address

*nd Floor, # B-***, Sector **

Noida – 201301

U.P., India

Contact Details

M: 901-***-****

E: acgviq@r.postjobfree.com

Vivin Wason

Brand Consultant

Areas of Expertise

Brand Strategy

Writing strategic Brand statements including Brand Purpose, Vision, Mission, Values and Promise

Brand & Product Naming

Writing strategic Brand statements including Brand Purpose, Vision, Mission & Values

Visual and Verbal Brand Identity

Creating the Brand story that guides the creation of the Logo Design and Brand specific content

Internal Branding

Copy and Content Creation

Print Collaterals

Guide the Design Development & Implementation

Digital Branding

Creation of website and social media presence

Brand Launch

Planning for the brand launch event and creation of content for announcing the new brand

Brand Building

Conceptualizing events and guide the creation of brand collaterals for them

Brand Manual

Creation of brand usage guidelines to ensure that it is implemented across all brand touch points

Brand Training

Training internal brand stakeholders about the correct verbal and the visual brand guidelines

Career Statement

Any brand creation exercise is an effort in enhancing its fidelity. To be able to win this trust, the brand needs to deliver

consistently on its brand promise. As a brand consultant, my role is to visualize brands beyond their aesthetic appeal and

distinctiveness of their symbol. For me, branding is about infusing prolific design with intelligent strategy to

communicate story with the brand promise as its core. It is ensuring that the brand promise is ingrained in the minds of

its users by consistently communicating it across all the brand experiences.

Work Experience

Company Name – Brands of Desire (Dec 11’ till present)

As a brand consultant for a leading strategic brand consulting and design firm have thrived in an environment requiring

a high level strategist and big picture thinking. Have experience in leading branding projects for multiple clients

operating across various sectors.

Key Clients

Medtronic, Singapore

Sufi Group, Pakistan

Tata Power DDL

Nelito Systems (A Tata Group Venture)

Industries

Healthcare F&B Energy IT Retail Telecom Education

Hospitality Manufacturing

Company Name – Isis Lifestyle (Jan 10’ to Nov 11’)

Designation – Director

As one of the promoters of a boutique design agency, had to effectively manage multiple clients, understand the design

requirements and conceptualize the design development as well as implementation. Develop and maintain the brand

merchandise vertical. Lead, motivate and inspire the team to reach business goals.

Key Clients

Diageo Reserve

OTA Chennai

Lal Bahadur Shastri National Academy of Administration, Mussourie

The Doon School

Company Name – Designewit Consulting (June 07’ to Dec 09’)

Designation – Director

A self-driven initiative created with the purpose of providing marketing and manpower services to small and medium

enterprises. Some of the work performed during this time included:

• Organized of mass recruitment drives for enterprises operating in retail and BPO space

• Conceptualized unique and innovative marketing initiatives

• Provided consulting services in the areas of customer research, hiring, vendor tie-ups, marketing and training for a

retail supermarket start-up

)

Education

Higher Secondary

St. Thomas’ College

Major Subjects

Physics, Chemistry, Mathematics &

English

Secured 74%

Graduation

Bachelor of Management Studies

St. Xavier’s College, Mumbai University

Major Subjects

Econometrics Marketing

Secured 63%

Post Graduation

PGD in Retailing & Merchandising Mgmt

Birla Institute of Management Technology

CGPA 6.79

Personal Information

Date of Birth

10th March, 1984

Leisure Pursuits

Reading Travelling Researching trends Exploring new places

Photography Writing

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