Marketing Manager
Resume:
Present Address
Noida – 201301
U.P., India
Contact Details
M: 901-***-****
E: **********@*****.***
Vivin Wason
Brand Consultant
Areas of Expertise
Brand Strategy
Writing strategic Brand statements including Brand Purpose, Vision, Mission, Values and Promise
Brand & Product Naming
Writing strategic Brand statements including Brand Purpose, Vision, Mission & Values
Visual and Verbal Brand Identity
Creating the Brand story that guides the creation of the Logo Design and Brand specific content
Internal Branding
Copy and Content Creation
Print Collaterals
Guide the Design Development & Implementation
Digital Branding
Creation of website and social media presence
Brand Launch
Planning for the brand launch event and creation of content for announcing the new brand
Brand Building
Conceptualizing events and guide the creation of brand collaterals for them
Brand Manual
Creation of brand usage guidelines to ensure that it is implemented across all brand touch points
Brand Training
Training internal brand stakeholders about the correct verbal and the visual brand guidelines
Career Statement
Any brand creation exercise is an effort in enhancing its fidelity. To be able to win this trust, the brand needs to deliver
consistently on its brand promise. As a brand consultant, my role is to visualize brands beyond their aesthetic appeal and
distinctiveness of their symbol. For me, branding is about infusing prolific design with intelligent strategy to
communicate story with the brand promise as its core. It is ensuring that the brand promise is ingrained in the minds of
its users by consistently communicating it across all the brand experiences.
Work Experience
Company Name – Brands of Desire (Dec 11’ till present)
As a brand consultant for a leading strategic brand consulting and design firm have thrived in an environment requiring
a high level strategist and big picture thinking. Have experience in leading branding projects for multiple clients
operating across various sectors.
Key Clients
Medtronic, Singapore
Sufi Group, Pakistan
Tata Power DDL
Nelito Systems (A Tata Group Venture)
Industries
Healthcare F&B Energy IT Retail Telecom Education
Hospitality Manufacturing
Company Name – Isis Lifestyle (Jan 10’ to Nov 11’)
Designation – Director
As one of the promoters of a boutique design agency, had to effectively manage multiple clients, understand the design
requirements and conceptualize the design development as well as implementation. Develop and maintain the brand
merchandise vertical. Lead, motivate and inspire the team to reach business goals.
Key Clients
Diageo Reserve
OTA Chennai
Lal Bahadur Shastri National Academy of Administration, Mussourie
The Doon School
Company Name – Designewit Consulting (June 07’ to Dec 09’)
Designation – Director
A self-driven initiative created with the purpose of providing marketing and manpower services to small and medium
enterprises. Some of the work performed during this time included:
• Organized of mass recruitment drives for enterprises operating in retail and BPO space
• Conceptualized unique and innovative marketing initiatives
• Provided consulting services in the areas of customer research, hiring, vendor tie-ups, marketing and training for a
retail supermarket start-up
)
Education
Higher Secondary
St. Thomas’ College
Major Subjects
Physics, Chemistry, Mathematics &
English
Secured 74%
Graduation
Bachelor of Management Studies
St. Xavier’s College, Mumbai University
Major Subjects
Econometrics Marketing
Secured 63%
Post Graduation
PGD in Retailing & Merchandising Mgmt
Birla Institute of Management Technology
CGPA 6.79
Personal Information
Date of Birth
10th March, 1984
Leisure Pursuits
Reading Travelling Researching trends Exploring new places
Photography Writing
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