Customer Service Marketing

SUMMARY

Experienced Marketing Manager with wide-ranging marketing skills.

Proficient in CRM Lead Management, Direct and Social Media Marketing. In-

depth knowledge of digital marketing, segmentation and campaign management

with proven track record in managing multi-channel marketing programs that

increase brand awareness, acquire new customers, and cross-sell/ up-sell

products. Motivated and ambitious team player with a great passion for

entrepreneurship. Highly organized and detail oriented; able to meet

deadlines, set goals, and multi-task effectively.

PROFESSIONAL EXPERIENCE

DBJ Interactive Solutions, Harleysville, PA

Marketing Consultant (2009-Present)

Clients Include:

Tri-force Consulting Services, Lansdale, PA

Marketing Manager (April 2014-October 2014)

. Managed segmentation and relationship marketing program design,

including digital, direct mail, email and telemarketing through CRM

Lead management system.

. Coordinated Social Media marketing campaign (Banner ads, push

notifications, LinkedIn, Twitter, Facebook, Blogs, and Press

releases)

. Provided direction to creative and fulfillment agencies for print and

email marketing campaigns.

. Performed competitor analysis for product positioning

. Performed testing and QA on mobile CRM Lead management system.

Bristol Myers Squibb, Princeton, NJ

Marketing Consultant (December 2012 - December 2013)

. Effectively researched and conducted in-depth competitor analysis for

product rebranding and positioning

. Managed segmentation and relationship marketing program design,

including digital, direct mail, telemarketing and email

. Conducted segmentation analysis utilizing "Champion vs. Challenger"

email campaign strategy to produce results by analyzing raw data

regarding open rates and click rates

Premier Rental Purchase / DJI Insurance, Kutztown, PA

Marketing Consultant (June 2010 - January 2013)

. Worked with senior leaders to develop multi-channel marketing

strategies according to relevant market specifications

. Provided campaign execution instructions to vendors

. Performed test and QA on campaign execution output

. Provided direction to creative and fulfillment agencies for client

marketing campaigns

. Managed retail and insurance customer and prospect social media

campaigns

. Completed detailed analysis of marketing campaigns, customers, sales

activities, pricing and competitors; utilize charts, graphs and

explanatory texts

Office Manager (2009 -2010)

. Provided quality Customer Service

. Assisted management team in establishing billing system using Excel

. Created and maintained office filing system

. Responsible for the management of client conferences and invoices.

EDUCATION:

Temple University, Philadelphia PA (May 2012)

Bachelor in Communications

Core Skills and Competencies:

. Strong interpersonal skills - excellent skills in management and

communication.

. Proficiency with Microsoft Office (PowerPoint, Excel, Word, and

Outlook).

Intercollegiate Athletics: Member of The University of Arkansas Division I

Track and Football Team (2006-2008)

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