Mark Callahan *** Lintel Dr. Peters Twp. Pa *****
***.********@*****.*** 412-***-****
National Sales & Marketing Manager
Verian Technologies 2012 – Present, South Charlotte, Metro Area
Responsible for the sale and marketing of Verian products and services throughout our market segment
Key Activities;
- Responsible for substantial outbound prospecting campaigns to C-Suite/VP’s along key verticals
- Converting inbound leads, and referrals from channel partners, OEM and cold calls to qualified prospects
- Consultatively delivering value propositions specific to uncovered needs and opportunities
- Overcoming challenges related to competitor loyalty and demonstrating a higher value & ROI
- Maintaining SF.com & tracking marketing trends and influencers, including competitors strengths & weaknesses
- Engagement in prolific social media & web events to attract internet queries & maximize search visibility
- Regular dissemination of business metrics to tailor our message to our customers buying characteristics
Key contributions to company success:
- Chief Executive Officer described 2013 as the most successful year in the company’s history
- 2013 was the biggest year for new client acquisitions in the history of Verian -
Compared to 2012, new business grew by 102%, shattering projected targets
- Built multi-million dollar pipeline of new business
- Increased active account base by 43%
- Increased lead conversions 56%
- Verian now has over 225 customers, 250,000 users, and manages more than $16B in spend
A few examples of specific revenue contributions; with an initial contract value of 1.5M, and 10.2M at maturity
Twin Cities YMCA, Umpqua Bank, Tundra O&G, Elizabeth Glaser Pediatric Aids Foundation, Zee Aero, Centrica
Manager Inside Sales
ADP 2010-2012, Pittsburgh, PA
Responsible for quota attainment in new account sales throughout national territory
Key Activities:
- Used business metrics to define market strategy and execute a profitable territory sales plan
- Daily prospected with decision makers along key market segments for the sale of ADP’s services
- Consultatively uncovered needs, presented value propositions, negotiated rates and Closed the Sale
- Ensured all pricing and contract details were fulfilled & delivered as agreed upon by client & field reps
- Managed CRM and collaborated with internal teams to mine for additional sales opportunities & referrals
Key successes:
- Among Top 20% in our Division to Consistently Meet or Exceed New Business Quotas
- Directly Mentored New Hires and Peers/Assisted in the Expansion of SaaS Sales Department
Regional Sales Executive
Cogent Infotech 2007-2009, Pittsburgh, PA
Responsible for contracting the sale of IT/HCM services among Small to Medium Businesses
Key Activities: -
Overcame gate keepers; pre call planned & met face to face with business owners to contract company services
- Uncovered level of satisfaction with current vendors and urgently capitalized on opportunities to supplant them
- Strategically presented Cogent solutions advantageously over our competitors and filled unmet needs
- Tactfully negotiated all contract rates for maximum profitability and a mutually beneficial outcome
- Used on line tools & CRM to manage client base and fill anticipated needs ahead of our competition
- Participated in and was a member of numerous industry related business organizations for lead development
Key successes:
- Succeeded in adding multiple clients, along six (6) major industries, with 1.2M in contract value +
- Expanded new business sales among existing clients that added an additional contract value of 165K +
Nation
al Sales Manager Pro Solutions 2002-
2007 Pittsburgh, PA Responsible for the
inside sales of capital equipment and EMR software
Key Activities:
- Overcame barriers to entry; called directly on physicians/staff to sell capital equipment and EMR software
- Qualified each doctor for purchase through sales demo emphasizing strong ROI and creating urgency
- Built a professional and trusting relationship with each practice for secondary sales and peer referrals
- Worked hand in hand with sales support & ancillary personnel to provide a superior customer experience
- Developed new business through trade shows, speaking venues & partnerships with non-competitors events
- Managed a referring network of customers willing to attest to the benefits of our products & services
Key successes:
- Averaged 175k a month in sales, promoted to highest level sales division in first (6) six months of hire
- Consistently met or exceeded targets set for quarterly dollar volume, and annual revenue goals
Sr. Assistant Director of Admissions
EDMC/Art Institutes International 1994-2002 Pittsburgh, PA
Responsible for the successful and consistent matriculation of quarterly and annual enrollments
Key Activities:
- Consultatively engaged & qualified perspective HS & adult students in person and on-line -
Uncovered students motives and desired outcomes, and presented matching features and benefits
- Ensured unanimous consensus among all influencers and gained application signature and deposit
- Built large pipeline of quarterly enrollments to meet corporate goals and ensure annual plan was met
- Maintained a very through & engaging follow up policy to stave off losses to competitor defections
- Championed off site recruiting “Remotes”, to drive greater enrollment numbers each month
- Worked in tandem with multiple internal departments to ensure successful student start conversions
Key successes:
- Inducted into the Presidents Circle of Excellence & Recognized as a Top Achiever over 300 times
- Consistently Ranked in the Top 10 every week for new enrollments, among all the Art Institutes nationally
Education:
Medical Specialist US ARMY, AST Academy Health Sciences, 91B10. Ft. Sam Houston Texas.
Orthopedic & Surgical Specialist; Moncrief ARMY Hospital, Columbia SC.
Reference furnished upon request.