Customer Service Sales

DAVID LERCH

*** ****** ****

484-***-****: cell

Blandon PA 19510 *********@*****.***

SENIOR MANAGEMENT: OPERATIONS/MARKETING/SALES/STRATEGY

Strategic and Tactical Senior leadership role with 14 years experience

managing multi-branch Home Medical Equipment Suppliers, Brought on board to

reverse 20 years of minimal growth (3-4%) that was totally dependent on its

owner hospital for customers. I developed a marketing program that reached

out beyond its limited footprint, diversified the product line and service

capabilities and implemented an aggressive marketing plan resulting in a

growth rate of 71% over 3 plus years, with a 14% growth in the first year.

Additional demonstrated expertise as Program Director of a non-profit

Advocacy Organization and Directed Core Independent Living Services and

Programmatic Services for an Independent Living Center.

CORE COMPETENCIES

Strategic Planning Profit & Loss Responsibility

Program Development Conflict Resolution

Organizational Development Market Strategy

Team Builder Consensus Builder

Sales Leadership

Communicator Recruitment/Retention

Revenue Generation

Budget Management Technology Leader

Drive Profits.

Create Marketing Plans Build Referral Sources

Gain Market Share

PROFESSIONAL EXPERIENCE

HME CONSULTANT Southeastern

PA Jan 2011-Present

BUSINESS OPERATIONS

I worked with multiple independent HME providers and hospital-based

affiliates to position operations in preparation for the CMS competitive

bidding process. I helped facilitate replenishment and fulfillment programs

for CPAP resupply. I helped facilitate a move towards a non-delivery

approach for Oxygen services and developed new business with Home Sleep

Testing for commercial payers. In addition I have developed consignment

programs to capture more volume and reduce the costs of doing business. As

a result, these organizations are better positioned to maintain

profitability in the competitive bidding environment.

Major Achievements:

. I helped facilitate cost effective, profitable replenishment &

fulfillment programs for CPAP re-supply product.

. I facilitated a move towards investment in new Oxygen technology,

which eliminates labor intensive cost prohibitive traditional delivery

service

. I assisted in the set-up/development of consignment tools and helped

develop new consignment partners.

. I implemented productivity calculators to create accountability and

objectively measure efficiency and productivity for multiple

departments

HOMESTAR MEDICAL EQUIPMENT Bethlehem PA

Feb 2010-Jan 2011

Medical Equipment Administrator

I was brought in to change the culture of this organization and to restore

profitability. As a result, I established a uniform staff development

program for every discipline and incorporated productivity .

calculators to develop accountability and objectively measure performance.

In addition, I implemented new efficient processes designed to reduce

costly labor intensive activities and increase bottom line profitability

for this 13 million dollar home medical equipment organization.

Major Achievements:

. I implemented fulfillment processes to eliminate labor intensive

activities of doing the business for CPAP re-supply, Enteral products,

Diabetic supplies and other disposable products in order to maximize

bottom line profitability and position ourselves to compete and profit

despite reimbursement reductions.

. In addition, I implemented a non-delivery method to provide Oxygen

services to eliminate labor intensive activities and grow the service

line.

. I brought in several new service lines designed to increase revenues

and create profitability in order to position ourselves to compete in

lieu of competitive bidding and diminishing reimbursement.

EPHRATA MEDICAL EQUIPMENT Ephrata, PA

Sept 2005-Feb 2010

Director

I drove both revenues and profits to new heights through an aggressive

market share increase, which expanded our service area outside our

traditional geography in order to gain additional market share. Increased

product offerings, providing new cost effective and profit driven services.

I developed a highly efficient and trained staff in order to create a high

level of confidence with our referral base. Reduced costs of goods sold by

incorporating a national purchasing organization (GPO).

Major Achievements:

. Expanded geographic coverage adding additional branches and spreading

out from one county to a five county service area.

. Drove revenues over 14% in the first 6 months of a new sales and

marketing program and in conjunction with additional new programs and

service lines contributed to a 71% increase in 3 years.

. Implemented a new method of providing Oxygen services that

substantially reduced costs and labor which opened new markets,

expanded our geography and increased market share.

DAVID LERCH *********@*****.***

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. Cultivated new referral activity that substantially increased our

customer base. Earned customer loyalty as a result of excellent

service, diversified product lines, competitive pricing and staff

subject matter expertise that was a measure of staff commitment.

PENNSYLVANIA PROTECTION & ADVOCACY, Inc. Harrisburg, PA

2001-2005

Program Director

Led and directed a Return to Work Program for people with disabilities in

Southeastern Pennsylvania. The program successfully and consistently

exceeded Social Security and other similar work incentive return to work

program expectations. In addition, our program facilitated successful

transitions back to work for hundreds of people with disabilities.

Major Achievements:

. Faced with finding space to deliver services without dollars expended,

I developed a collaborative co-use/location arrangements with over 100

other community-based organizations, utilizing their space at no

charge and delivering additional services to consumers associated with

these organizations.

. Managed a remote staff spread across the state and developed structure

and expectations that exceeded the work plan objectives. Also

developed a data base to monitor intakes and a report method that

documented and measured productivity.

. Developed this empowering Social Security funded Return to Work

Program from the ground up and facilitated top performance for this

regional Ticket to Work program.

ABILITIES IN MOTION

Reading, PA 1999-2001

IL Manager

Delivered core Independent Living services including advocacy, peer

counseling, independent living skills and service coordination for people

with disabilities in Berks County and serve as Vice President for the Board

of Directors.

Major Achievements:

. Supervised and directed staff, including peer counselors, advocates,

volunteers and service coordinators to meet expectations of funding

sources and to attain work-plan objectives.

. Effectively managed staff and accommodated people with disabilities to

maximize potential.

YOUNG'S MEDICAL EQUIPMENT West Lawn, PA

1988-1997

General Manager

Full P&L responsibility and total operational leadership of this

independent profit center, providing Home Medical Equipment and Supplies to

residents of three counties in Pennsylvania.

Major Achievements:

. Grew business substantially increasing revenues during tenure.

. Built the Organization and a cohesive team including customer service,

delivery/distribution, respiratory services and accounts receivable.

Responsible for staff development, budgeting and cost control.

. Grew Revenues and Profits and expanded the market share to incorporate a

three county service area.

EDUCATION

KUTZTOWN UNIVERSITY

Kutztown, PA

Bachelor of Science (BS) Organizational Development/ Industrial

Organizational Psychology

Vice President Board of Directors: Abilities In Motion

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