Sales Executive
Resume:
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Craig W. Hauser
PROFESSIONAL SALES / ACCOUNT MANAGEMENT
PROFILE Ambitious sales professional with career reflecting positions demanding strong customer focus,
pre-sales, sales and post-sales management. Consultative sales approach emphasizes technical
product knowledge, benefits/features presentation and relationship development.
SKILLS High Sales Close Ratio Key Account Relationship Management
Consistently Meet/Exceed Sales Goals Comprehensive Product Knowledge
Strong Presenter & Persuasive Speaker New Business Development
PROFESSIONALSALES EXPERIENCE
C J & Associates, Inc., New Berlin, W I 0 4/2012 - 0 8/2014
A ccount Executive
• Presented and sold commercial furniture to businesses, health & medical facilities, schools and hospitality.
• Created new business by leading sales team with new accounts (increased commercial account base from
0 to 147 new customers, with new accounts including Lexus of North Shore and Brookfield, Maverick
Innovation Lab, Cimphoni Systems, Schoeneck Containers, Inc., and Sharpe Products).
• Presented PowerPoint presentations and tours of CJ’s facility to networking groups and potential
customers ranging from 45-800 people.
W AUKESHA FREEMAN, W aukesha, W I 1 0/2000 - 0 3/2012
A ccount Executive
• Proposed advertising spots for this daily community newspaper, winning Salesman of the Year in 2004.
Grew sales almost 40% since hire, despite aggressive competition and shrinking circulation rates
experienced by the newspaper industry throughout the US. In 2005, have exceeded monthly goals by as
much as 55%.
• Increased commercial account base from 200 to 300 customers, with new accounts including
Milwaukee Brewers, Sears, Associated Bank, Acura of Brookfield, and F&F Tires and Service.
Negotiated contracts, with major accounts averaging $20K/year. Researched and identified new sales
opportunities, and presented advertising opportunities and pricing to owners and/or marketing
managers, often contacting up to 25 accounts/day. Called on existing clients every 4 to 6 weeks to
foster good relations. Developed spec ads, special promos and seasonal specials per industry and
customize to customer needs.
• Brought need of additional suburban papers to the attention of company’s CEO, resulting in the launch
of the Brookfield/Elm Grove Monthly paper in June, 2008 and the Lake Country Monthly in August, 2010.
E XPRESS NEWS SOUTH (HOMETOWN PUBLIC ATIONS ), W est Allis, W I 1 999 - 10/2000
A ccount Executive
• Recruited 100 new accounts for the largest independent newspaper in the state despite saturated market.
Developed accounts through cold-calling, doubling and tripling advertising revenue since hire.
PROFESSIONALASSOCIATIONS
Brookfield Chamber of Commerce
Waukesha County Business Alliance
Independent Business Association of Wisconsin
Milwaukee Metropolitan Networking Group
EDUCATION
General studies, UNIVERSITY OF WISCONSIN-MILWAUKEE, Milwaukee, WI
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