Sales Marketing

August F. DeLuca...

*** **** **. **** ****** . Philadelphia, PA 19119 . 856-***-**** .

*********@*****.***

Dynamic and Innovative General Manager / President / COO / CMO Executive

with demonstrated success managing P&L's, growing sales and free cash

flow, and developing and executing strategies that drive sustainable

growth, build brand loyalty, create consumer and customer engagement, and

deliver double-digit return on investment. Significant consumer product

sales, marketing, and operations experience. Develops strategic vision to

capitalize on consumer insights/trends, brand equity, and corporate

capabilities. Motivational leader recognized for driving product

innovation, resource optimization, strategic partnerships and for the

ability to cultivate, inspire and develop teams who consistently increase

revenue, profitability, and market share position. Select accomplishments:

. P&L Management: Responsible for bottom line success of business units

ranging from $20-450MM in revenue.

. General Management: Lead teams with 16+ direct reports and cross

functional organizations of 75+ individuals from disparate functions,

including sales and marketing, demand planning and operations,

procurement and finance.

. Change management: Successfully transitioned leadership and

consolidated brands and businesses delivering accelerating growth in

new assignments including, reversing business declines at Quickie

Manufacturing, the Auto/Brita business at Clorox and accelerating

growth on Pine-Sol business.

. Strategy Development and Execution: Created new demand

generating/sales strategy and repositioned Brita brand to capitalize

on consumer trend for environment sustainability vs. disposable water

bottles, increasing revenue from $166M to $230M. Led commercialization

of Brita faucet filters, generating $9M revenue and increasing market

share four points in competitive water filtration market.

. Product Innovation: Led strategic shift from durable goods to hybrid

durable/consumable model at Quickie Manufacturing Corporation to

create recurring revenue. Launched Lysol Clean Flip, generating $12M

in first year, and launched new kitchen sponges and power cleaning

tools, projected to deliver $17M annually.

. Marketing/Communications Platform: Developed integrated marketing

strategies to capitalize on celebrity, event, and reality TV

endorsements, including ESPN, NASCAR driver Tony Stewart, The

Rockettes, Sundance Film Festival, and the Real Housewives of Orange

County, generating more than $45M for last three companies.

. Sales/Category Management: Developed category management

vision/strategy, and championed incremental investment in people and

technology, generating $22M profitable revenue in previously untapped

channels. Engaged external sales organization to increase account

coverage and drive distribution.

. Operations Management: Led development of operations strategy for

portfolio of Kraft brands. Worked with plants and logistics in

identifying over $8MM of annualized savings over 3 years.

Core Competencies that Build Corporate Performance

. General Management

. Food, beverage and consumer products

. Strategic Business Planning

. B2C and B2B Sales and Marketing

. Brand Innovation and Management

. P&L and cash flow Management

. Leadership Development

.

. Consumer / Customer Segmentation / Targeting

. Product Management

. Creative Content Development

. Media Partnerships

. Agency and Vendor Management

. Social / Digital Media and Trade Marketing

A Career Spearheading Marketing Innovation and Business Leadership

AD3 CONSULTING - An acquisition search entity and boutique strategy and

marketing consulting firm 2014

President, Philadelphia, PA

Executed formal acquisition search to partner with investors to acquire an

attractive lower middle market company with focus on food and beverage and

consumer product companies. Performed due diligence analysis of consumer

product companies targeted for acquisition. Evaluated product portfolio,

pricing, brand positioning, marketing campaigns, sales strategies, retailer

expectations and payment terms. Evaluation was critical to appropriately

valuing the opportunity and risk associated with the investment.

Developed strategic and executional products two consumer product companies

resulting in significant growth.

MATERNE NORTH AMERICA - A privately held manufacturer of squeezable fruit

snacks. 2012 - 2013

CHIEF MARKETING OFFICER, New York, NY

Selected to drive growth of the umbrella brand GoGo squeeZ for this wholly

owned subsidiary of GroupeMOM, backed by a French private equity firm. Led

marketing, social media, events, market research, graphic design, and

product innovation. Directed 19 employees/contractors, six agencies, and

marketing budget of $12M.

. Repositioned brand to create differentiated marketing platform focused on

new attitudinal consumer target to drive consumer engagement, brand

loyalty, and repeat purchase rates.

. Full P&L and cash flow responsibility for new product initiatives.

Launched two product line extensions (new flavors), projected to generate

$5M, and created innovative product platform (pouch size/sophisticated

flavors) targeted at adults, projected to deliver $7M in first year.

. Renegotiated event sponsorship contract with Madison Square Gardens,

generating $400K cost savings, while maintaining program integrity and

retaining strategic signage, print media, and sampling activities.

. Conducted agency search processes, resulting in new public relations firm

and full service advertising agency.

QUICKIE MANUFACTURING CORPORATION - A $203M consumer product subsidiary of

Jarden Corporation. 2009 - 2012

CHIEF MARKETING OFFICER & General MANAGER, Cinnaminson, NJ

Recruited by PE firm as one of five C-suite executives to drive growth of

cleaning tools in North America. Led product innovation, marketing, brand

management, product management, trade marketing, and graphic design.

Directed 10 employees and marketing budget up to $8M.

. Increased sales of cleaning tools from $166M to $203M, and increased

gross margins 34%.

. Developed B2C sales strategy to penetrate two new retail channels and to

drive consumption of >36 active SKUs, generating $22M revenue from Wal-

Mart and Dollar Stores and vendor of the year recognition at The Home

Depot and Lowe's.

. Renegotiated brand licensing agreement with Lysol, reducing royalty rates

20%, a $500K cost savings.

. Led cost savings initiatives designed to improve gross margin through

both material and labor savings without negatively impacting consumer

experience. Partnered with plant manager to expedite implementation.

. Developed due diligence materials, presented to investment bankers and

private equity partners, and helped position company for sale to Jarden

Corporation.

THE CLOROX COMPANY - A $5.4B manufacturer of food and chemical products.

2003 - 2009

Ops Team Lead/DIRECTOR SALES & MARKETING, Automotive & brita BRANDS,

Oakland, CA, 2006 - 2009

Promoted to generate demand for three Clorox brands with revenue of $450M.

Led sales and marketing, brand management, account management, and customer

service. Directed 16 employees and budget of $34M.

. Repositioned Brita brand to capitalize on consumer trends, increasing

revenue from $166M to $230M.

. Responsible for bottom line performance of $90MM+ resulting in 14 %

increase in profits and improved free cash flow.

. Developed partnerships with blue chip consumer brands, Nalgene, NBC

Universal, and Kraft Foods, with trade value of $6.5M.

. Negotiated sponsorship agreement with NASCAR driver, Tony Stewart, and

developed integrated marketing program across auto appearance market,

netting two point increase in Armor All and STP market share.

. Recognized for Team Leadership due to 100% retention rate and five

promotions in three-year period.

MARKETING MANAGER, PINE-SOL, 2006

Transferred at request of Chief Marketing Officer to drive sales of Pine-

Sol. Led marketing, product development, and brand management. Directed

three employees and marketing budget of $19M.

. Capitalized on consumer target insights, brand equity, and corporate

capabilities to drive Pine-Sol revenue from $148M to $154M. Increased

profitability 8% and increased market share .2 points in dilutable

cleaner market.

. Created strategic partnership with seven media vendors to develop

integrated marketing plans with traditional and non-traditional vehicles,

including Powerful Women of Pine-Sol lunches and Essence/Ebony magazine

features/tip-ins. Program increased media return on investment 35%.

MARKETING MANAGER, BRITA, 2003 - 2006

Selected to build brand awareness for Brita products. Led marketing,

product innovation, and brand management. Directed four employees and

marketing budget of $17M.

. Led pilot consumer insight process in Tampa, with integrated TV, print,

promotion campaign, increasing revenue 28% ($185K), in test vs. control

markets.

. Developed/tested product concepts to extend the Brita brand into new

categories, with estimated market value of $95M.

NEWELL RUBBERMAID - A $5.9B global marketer of consumer and commercial

products. 2002 - 2003

DIRECTOR BRAND STRATEGY / MARKETING COMMUNICATIONS, GRACO CHILDREN'S

PRODUCTS, Exton, PA

Recruited to drive organic growth of Graco products. Led marketing and

communications, graphic design, and website development. Directed eight

employees and marketing budget of $4.5M.

. Developed marketing strategies and launched new booster seat, generating

$27M revenue.

. Partnered with toy companies to license Graco brand/patterns on dolls,

doll accessories, and cribs, increasing product revenue 43%, from $850K

to $1.2M.

KRAFT FOODS - A $54.4B grocery manufacturing and processing conglomerate.

1997 - 2002

BRAND MANAGER, MINUTE RICE AND KRAFT DINNER ON HAND, Glenview, IL, 2000 -

2002

Promoted to create consumer marketing programs to drive growth and consumer

usage. Led marketing strategy, and advertising/promotion management.

Directed two employees, and marketing budget of $26M.

. Led cross functional team including sales, marketing, operations and

finance with financial responsibility for $110MM in sales and $19MM in

profit.

. Created consumer marketing initiatives, increasing annual revenue for

Minute Rice from $110M to $115M.

. Secured strategic alliances with leading meat/poultry/desert brands to

develop joint integrated promotions, with $4M trade value, increasing

Kraft Dinner on Hand advertising/promotion spending 37%.

. Developed innovative programming for multiple Kraft brands across club,

drugstore, and mass distribution channels, generating 175% return on

investment.

. Led cross-functional team to leverage pricing, packaging, and line

efficiencies, generating $8M cost savings.

ASSOCIATE / ASSIsTANT BRAND MANAGER, MULTIPLE BRANDS, 1997 - 2000

Education

MBA, Corporate Strategy and Marketing, University of Michigan, Ann Arbor,

MI

BA, Economics and Political Science, University of Michigan, Ann Arbor, MI

Professional Associations and Industry Recognition

Association National Advertisers, 2009 - 2012

Silver Effie Award for Campaign Effectiveness, 2010

Gold Clio Award for Creative Excellence, 2009

Silver SABRE Award for Superior Achievement in Branding, 2008

Lectured on Marketing/Branding, Haub School of Business, St. Joseph

University, HAAS School of Business, University of California Berkeley, and

undergraduate classes at Philadelphia University and Santa Clara

University, 2008 - 2012

Driving Growth and Shareholder Value with Innovative Solutions

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