Sales Marketing
Resume:
Bobby Durham
214-***-**** **** Conchos Tr.
**************@*****.*** Arlington, TX. 76017
*******@****************.*** www.cfaalliancegroup.com
Executive Summary
Summary: Business Development/PR executive with 30+ years as successful owner
operator and or lead marketing person for Commercial Construction Groups 8Yrs.,
Specialty Rentals 14 Yrs., and Heavy Equipment Rental Firm 11 Yrs..
Known for excellent interpersonal and communication skills; interact favorably with
all A to C level contacts, interdepartmental teams, and external clients. Skilled at
managing multiple projects with competing deadlines. Resourceful in perceiving and
resolving client problems. Establishes plans, goals, and processes to assure that strategies
are competitive, effective and having a long-term target.
Sales and marketing professional with more than 19 years of experience in the
construction & equipment rental support industry along with 12 + years in the
specialty rental advertising industry utilizing a non-ending ability to open new doors
and a passion to grow businesses. Consistently exceeded sales quota, developed
interactive business relationships with senior executives, created and implemented
persuasive account strategies for a competitive marketplace, and effectively sold
customized construction services and advertising strategies. Established reputation for
reliable follow-up with customers and personalized service creating strategic partnerships
with various companies and individuals.
True understanding of how to establish a sales department with a strategy and goals.
If the ability to open doors and increase your market share, while managing a sales
department is your need, then contact me at **************@*****.***.
Bobby Durham Page 2
Career Goal
Seeking to utilize abilities as a top Business Development Management professional
with a stable enterprise where contributions would result in a long-term association.
Professional Background
CFA Alliance Group
Business Development (2013-Present)
Working as business development primarily with Architects and Contractors.
CFA utilizes its strong personal history within the Construction Industry by setting
up Design/Build teams to compete for projects from Retail, Multi-Family,
Medical, and Industrial to Religious projects.
Centerpoint Builders sold out to AUI Contractors
Director of Business Development (2011-2012)
Worked as business development with the sole task of building a Multi-Family
side of the company, in the Design/Build type of client market. Centerpoint did
not have a bid department, so every opportunity came through relationship
established clients and negotiations.
Centerpoint was like many GC’s suffering in the economy, primarily a Tenant
Finish General Contracting firm needing a direction that could grow in the Texas
market. Centerpoint had at that time done only 2 Multi-Family projects over the 7
years of prior.
During my time at Centerpoint, I was succeeded in bringing in 4 Architectural
projects and 4 General Contracting projects, all in varies stages. ($90 to $100
Million Dollars of volume)
Summer of 2011 AUI Contractors bought out Centerpoint Builders for the
purpose of building its Commercial market.
This converted our focus from being a design/build, relationship focused company
to a hybrid company looking aggressively at chasing hard bid projects to feed the
bid department at AUI for their growth into the Commercial market after being a
successful City & Civil contracting company for the past 30 years.
Reference contact:
Tim Guedry, VP Construction for AUI & Centerpoint Builders
Bobby Durham Page 3
Jones Partners Construction sold out to DFW Construction
Business Development (2006-2011)
Worked as the sole business development person for Jones Partners Construction, LLC.
of Rockwall TX. I was responsible for the creation and implementation of all phases
of the marketing department. This includes the creation of all brochures and related
materials such as the website, marketing strategy and implementation of the actual
process.
Jones Partners was primarily a retail contractor with basically three clients responsible for
most of its projects over the 5 years prior to 2007 and having a volume of $8 to $12
million per year. The company’s volume has grown to $20+ million for the year of 2008
and was expected to gross over $30 million in 2009.
In 2009 JPC sold out to DFW Construction, and I continued as DFW’s Senior Business
Development person alongside 2 existing sales & marketing people already at DFW until
February 2011.
Some of the notable clients that I had personally acquired for JPC & DFW were:
● Baylor Medical / Corinth Properties
● Property Commerce of Houston
● Comerica Bank / CB Richard Ellis of Garland
● Woodmont Properties of Ft. Worth
● CVS Pharmacy
● QuikTrip
● Kid R Kids Child Care
This was accomplished by highlighting the experience, reliability and integrity of the
company through relentless one-on-one marketing and general PR work.
Reference contact:
Butch Jones, Commercial Construction Group
RWR Group, Inc.
Business Development (2001-2006)
Coordinated the entire Sales Department & PR for the RWR Corporation of Dallas and
one-on-one marketing for the company in the Multi-Family & Commercial property
division.
Trained all additional sales associates for RWR.
Bobby Durham Page 4
Worked within the main market of the Multi-Family industry and responsible for the
entire process of upgrading the properties for the Multi-Family industry.
Increased the market share for RWR from less than 20 apartment properties to more
than 200 properties at its highest point in almost 5 years of being its main marketing and
PR person.
Represented the face of the company at sponsored activities and conventions.
Reference contact:
Roger Robinson, President of RWR Group
Advantage One Advertising Specialty Rental Equipment
Owner operator (1990-2001)
Started and operated a specialized advertising company that oversaw the advertising for
major companies; primarily for their grand openings and special events operations.
Utilized my history in product rental and management of specialty equipment use in
marketing.
Some of the National Companies utilizing these services on a regular basis were:
• Diamond Shamrock
• Albertson’s Groceries
• Kroger Groceries
• Block Buster Video
• Mattress Giant
American Rental and Sales, Inc.
Owner operator (1980-1990)
Revitalized a 20 year old family business doing a volume of $14,000. Per month in
the general rental business by the name of Sam’s Rental in Fort Worth. During this
10 year period I grew this business to an average volume of $140,000. Per month.
The first move I took was to change the company’s identity by changing its name and
type of inventory.
Bobby Durham Page 5
Expanded and converted the present operation from a light industrial & home owner’s
business back to a force in the heavy construction equipment rental market and sales of
contractor materials and supplies. I pioneered the first full line rental company to
start selling construction materials and supplies in the market.
Personal Info
Served as President of the Tarrant County Rental Association and carried many other
executive titles during those years of service.
Volunteered work for the Miss Texas Scholarship Pageant; where I served over the years
as Director of Advertising, Director of Transportation and Director of Auditorium. These
had year round associations and duties.
Volunteered work on many home improvement projects for the church.
Was raised in the Rental Business, through my parents start up Rental Store in 1960’s
called Sam’s Rental. This business grew to be Tarrant Counties 3rd largest rental store.
Acquiring during the 70’s a TCM Forklift dealership, a Massey Ferguson
Commercial Tractor dealership. In 1979 was given the opportunity to manage a new
home owner’s side of the business that had been overlooked within all the industrial
growth of the business. So when I came home from college I took over the operation and
move it to a new location. After one year of this my father retired and I was in charge of
recombining the industrial and home owner rental side of the business into one Rental
Company. My brother took all of the Tractors, Forklifts, and Hi-reach equipment leaving
only the light industrial and home owner’s equipment for me to start with, doing a
volume of around $14,000. Per month in 1980 and by 1986 it was doing over $80.000 per
month and by 1988 the company was exceeding $140,000. a month while only caring an
inventory of rental equipment and saleable goods of less than $350,000..
Work in all phases of Sam’s Rental my parents business during my childhood to
graduation. After which I started school at TCJC and worked for my parent’s rental store
and sold forklifts for the TCM dealership until I went to Texas Tech.
Education:
Tarrant County Junior College & Texas Tech
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