Marketing Manager
Resume:
Vidhi Gupta
*****.*******@*****.***
LinkedIn: http://www.linkedin.com/pub/vidhi-gupta/15/151/881
Profile Summary
** ****** ** **** ********** in Healthcare and Personal Care industry in roles of Marketing, Business
Development and Strategy.
Interned with Amazon.in (Kindle Team) and Shoppers Stop.
Professional Experience
Medrona Inc. Assistant Marketing Manager Chennai May 2014 – Present
Managing social media channels end-to-end, digital ad campaigns (mainly Google and Facebook), working with
design agency on the creation of marketing collateral, working with web developers on the total
revamp/maintenance of the website & content, co-ordinating all BTL/ TTL marketing activities, business
development.
Kapltaru Hospital Assistant Administrative Officer Nagpur July 2011 – May 2012
Responsible for operational and strategic inputs on structural, process, design and technology aspects.
Challenge was to ensure seamless operations in a running hospital undergoing massive structural renovation
of critical areas.
Chemspark India Pvt. Ltd. Assistant Technical & Marketing Manager Mumbai July 2010 – May 2011
Business Development, promoting the brand, implementing effective strategies to increase market share.
Internship Projects
Amazon.in (Kindle Team) Intern (Live Project) Chennai July 2013- Dec 2013
Analyzing the market for adoption of digital medium of education: Involved extensive Market research and
studies to determine the customer segment, business model and go-to-market strategy for digital devices in
the education space in India.
Shoppers Stop Ltd. Intern Chennai March 2013-June 2013
Evaluation of Shoppers Stop & Catchment Analysis of Shoppers Stop Vis a Vis Lifestyle: Analyzed marketing
strategies, other gaps at store-level, assessed current locations of SS stores vis a vis Lifestyle (for all stores in
Chennai) to increase footfalls & sales. Involved Primary research, use of SPSS tools & GAP analysis.
Academic Qualification
Qualification Year School/Institute (Board/University) Marks
PGDM (Marketing) 2014 Great Lakes Institute of Management 2.92 / 4
B.TECH (Cosmetology) 2010 LAD & SRP College for Women 68.5%
XII 2006 M.P. Deo Dharampeth Science College (MH Board) 71.5%
X 2004 Vimaltai Tidke Convent (MH Board) 85.10%
Presented research paper on the topic ‘Business Analytics- Scenario in India’ at the ‘2nd International Business
Analytics Conference’ in December, 2012
Google AdWords Certified professional.
Pursuing ‘Digital Marketing Master Certification Course’ offered by Digital Vidya
(Modules included: Web Analytics, Search Engine Optimization, Search Engine Marketing, Inbound Marketing,
Social Media Marketing and Email Marketing).
Won the ‘’Best Cosmetologist Award’’ at a University level competition.
Select Electives at Great Lakes
Marketing - Brand Management, Consumer Behavior, Customer Relationship Management, Market Research,
Marketing Metrics, Services Marketing, Retail Marketing.
Positions of Responsibility
Led a team of 25 people as the Marketing head for the national level b-school fest of Great Lakes
‘‘EMergeon’13’’.
Member of Branding & Public Relations (BPR) Committee at college.
Headed Social media marketing medium of Twitter for branding (part of BPR) of Great Lakes.
Trended #HRCNCLVE on Twitter at 3rd All-India-Rank for the event HR Conclave.
Co-founder of ‘’Dadi Ke Nuskhe’’- on campus beauty solutions & hand-made natural products provider.
Co-curricular Activities
Empirical Study on ‘Role of Product/Brand Placement of Automobiles in different media vehicles & its effect
on Consumer Purchase Behavior’: Conducted Market Research evaluating different factors to see the
suitability of movies, TV shows & video games for promoting automobiles. This involved Primary research and
use of SPSS tools.
Brand Equity and Brand Valuation of Starbucks in India
CRM in Frequent Flyer Programs and in Airline industry.
Extra-curricular Activities
Handled management & advertising of project on awareness of ‘Thalassemia’ under ICMR for a year.
Have Intermediate level certification in Drawing given by Maharashtra State Board
Won several Group Dance competitions at District and University level.
Participated in the Karma Yoga experiential leadership project for one year at Great Lakes (2012- 13)
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