SANTHOSH B
MBA – Marketing
*************@*****.***
Bangalore, India
SUMMARY
A fresh business graduate with hands-on experience in presales and sales, acquired through
internship, projects and other curricular activities.
EDUCATIONAL CHRONICLE
MBA(Marketing) Christ University, Bangalore 2013 – 15 66.42 %
B.E. (EEE) Sri Ramakrishna Engineering College, Coimbatore 2008 – 12 80.10 %
Class 12 (H.S.C) S B K V MHSS, Coimbatore 2007 – 08 80.75 %
Class 10 (S.S.L.C) S B K V MHSS, Coimbatore 2005 – 06 81.36 %
PROJECTS AND INTERNSHIPS
Summer Internship Project (Full Time Internship): Intern at Robert Bosch, Bangalore
Title: Go-to Market Strategy of CRM portfolio and Win/loss analysis of SAP CRM in Bosch
Primary Role: To gather their business requirements, Competitor analysis, social media
integration, To Develop Key Performance Indicator for CRM clients and Cold Calling,
Additional Responsibilities: Organized business portfolio event in Bosch, Making
Presentations for Client Meetings, Ensuring Communication Flow between the pre sales team
and the CRM team, and Other Administrative Tasks during April 2014 – May 2014
Part Time Internship: Intern at Coca-cola, Bangalore during September-October, 2014
Title: Sales promotion Strategy for Coca-cola
Role: To generate sales, Analyze Market demand, Negotiation, framing promotion strategy
Part Time Live Project: At Atriium, Bangalore during August – September 2014
Title: Social Media Marketing & Go-to Market Strategy for Atriium
Role: Lead generation, social media marketing, Brand Awareness.
Summer Internship Project (Full Time Internship): Organization Structure Trainee at Roots
Industries, Coimbatore.
Role: Understanding the Organization Structure and the Business Practices and Procedures of
Roots Industries, Coimbatore Duration: April 2013 – May 2013
SKILLS AND ABILITIES
Information Technology Skills: MS Office, IBM SPSS, ADOBE Creative Suite, Lab VIEW 2010
Matlab 7.1
Managerial Skills: Self motivated, Presentation Skills, Open to Learning.
Managerial Abilities: Team Leadership, Being Proactive, Persistence.
ACADEMIC ACHIEVEMENTS
Event Coordinator of ‘Marketing Event’: A management event conducted by Christ University
Institute of Management, Bangalore during the academic year 2013 – 2014
Primary Responsibilities: Formation of and Leading Teams and Student Committees, Event
Planning and Organizing, Hospitality of the Guests and Judges.
Student Representative of ‘Mentoring Sessions – Group Level’ for three consecutive trimesters
at Christ University Institute of Management, Bangalore during the academic years 2013 – 2014
Primary Responsibilities: Organizing and Coordinating Mentoring Sessions, and
Disseminating Timely, Session Related Information to the Group of Students
Student Representative of the ‘Technical Sales training Course’ at Christ University Institute of
Management, Bangalore during the academic year 2013 – 2014
Finalist of 'B-Plan event', a management competition conducted by Amrita School of Business,
Coimbatore during the academic year 2013 – 2014
Secured First in Geography, Class 10 board Examinations at School level.
CERTIFICATION PROGRAMS
Training on Sales and Hi-tech marketing.
Courses on MS Excel and Business Analysis level 1.
Participated in the ‘Cross Functional Decision Making and Business impact’ Workshop
Conducted by enParadigm Knowledge Solutions and Christ University, Bangalore
EXTRA-CURRICULAR ACTIVITIES
Student Coordinator for CSR club, Christ University, Bangalore.
Joint Secretary of Student Creative Association, an organization devoted to develop Creative and
Organizational skills of school students.
Student Member of Renewable Energy Club at Sri Ramakrishna Engineering College.
Ball badminton and cricket player at School level and lead School team during, 2007-2008
Scripted and acted in Short Films in Tamil.
LANGUAGE PROFICIENCY
English (Fluent): To Read, Write, Speak
Tamil (Native): To Read, Write, Speak
French: To Read, Write
REFERENCE:
Mr. Kshetragna CN, Professor & Head, Department of Marketing, Christ University, Bangalore.
Mr.P.Rajkumar, Professor & Head, Department of Electrical & Electronics, Sri Ramakrishna
Engineering College. Coimbatore
ALTERNATE COMMUNICATION DETAILS
Email: ************@*****.***
Ph: +91-994*******