Project Marketing

Dipti Makati

E-mail: ******.******@*****.***

Odesk: https://www.odesk.com/users/%7E01dd07ebb023123c6e

Linkedin: http://in.linkedin.com/in/diptimakati

India.

Profile Summary

SEO Analyst with 7+ years of core experience in SEO/SEM, Web Analytics,

Usability and Internet Marketing with project management and strategic

responsibilities.

Job Objective: Willing to work in a dynamic and challenging work

environment where I would be able to contribute significantly my SEO/SEM +

Web Analytics Skills to the organization while continuously enhancing my

skill-set.

Skill Set Summary:

. SEO/SEM Skills: Analyzed and tweaked existing site's content, layout,

server infrastructure; Keyword Market Research on targeted markets

searching habits. Created competition analysis reports, analyzed

existing data from server logs and created statistical analysis to

project current search engine traffic patterns. Used ethical "white-

hat" Search Engine Optimization techniques to produce solid high

rankings for numerous keywords. Successfully created and managed

Internet marketing campaigns that included: Pay Per Click (PPC) and

various promotional strategies.

. Programming Skills: HTML, CSS.

. Web Development / Site Optimization: Web page optimization of

navigation, load times, graphics, W3C cross-platform and browser

compliance. Usability testing on various aspects of websites.

. Tools Worked With: Hittail keyword analyzer, Ibusinesspromoter (IBP 9

paid version), Dream weaver, FTP accessing tools, concentrateme,

Google Keyword analysis tool, sejtool (paid and free), URL Extractor,

Rank checker tool,Rank Tracker tool, LinkAssistant tool, WordPress

Blog CMS, eblogger, ppcwebspy tool

. Other Skills: Detail oriented, self-starter, creative and strategic

thinker. Proven ability to work in a variety of environments across

departmental lines.

Work Experience:

. June 2013 - Present, Self Employee Ahmadabad.

> Designation: SEO (Self Employee) -

https://www.odesk.com/users/%7E01dd07ebb023123c6e

> Work Profile:

I am now a self employee (SEO/ Digital Marketing ). I have explored my

knowledge by analyzing and implementing SEO strategy that works in the

current era to see sustainable results that stay longer and produce

high ROI.

Working for past 2006 gave me an exposure to work in core SEO

projects; as SEO specialist I have worked for a lot of Campaigns,

defining different implementation strategies. All these years I have

worked as Team Leader, SEO Manager, SEO Analyst, Virtual Assistant and

Link builder and has years of working experience collaborating with

various internet marketers. At my previous work places I got an

exposure to created SEO plans, Project Structures and Work Processes

for various SEO companies. I also possess the core knowledge and

update on Google Panda, Penguin and learned more about reputation

business marketing. You may call me an expert in ranking your local

business listing in search engines; optimize videos and images for

more ranking power in Google, Bing & Yahoo. Hence I have known the

market in and out from the scratch.

Work Experience:

. July 2012 - June 2013 at Viteb Solutions, Ahmedabad.

> Designation: SEO Specialist

> Organization: Viteb is a specialized IT outsourcing company based in

India, offering some of the finest website & mobile app development

services. At Viteb we believe in bringing client projects to life

through our Offshore IT services by integrating them with next

generation web technology, guaranteeing superior functional

efficiency.

> Work Profile:

As a SEO Specialist, I was able to create an efficient and productive

workflow for the team so that the performance of the campaign can be

tracked. I possess an experience of creating work structure of

projects and manage the SEO and Web Development side of the business

and making sure everything works smoothly. Being a perfectionist I

make sure to give the best output with all the available resources and

provide high quality work.

With an exposure of working with International market and different

industry keeps on enhancing my domain knowledge. So much years of work

experience has given me an ability to deliver quality and quantity

both at the same time.

Work Experience:

. December 2010 - July 2012 at Techtic Solutions, Ahmedabad.

> Designation: SEO - Team Leader

> Organization: Techtic Solutions is a web design and development

company based in India, providing web design, php development, Joomla,

wordpress and many other open source customization. Moreover, we have

the highly experienced team to work on search engine optimization and

search Engine marketing. We focus on growing with the growth of

clients.

> Work Profile:

V Responsible for SEO specialized job includes client communication and

strategy building for large high traffic multinational corporations.

V Handling team of 4 team members. Reviewing their work and providing

guidance.

V Responsible for providing strategic planning of all SEM and SEO

initiatives and lead the execution process.

V Develop monthly plans to promote existing sites and offerings, new

product launches and key initiatives.

V Responsible to plan and allocate annual SEO and SEM budgets.

V Responsible to keep up to date with latest search engine trends and

technologies to ensure peak performance on all search initiatives.

V Responsible to develop business processes for maximizing return on

investment for paid search programs.

V Responsible to develop strategy and execute plan for growth of organic

traffic following industry best practices and usability guidelines.

. December 2006 - December 2010 at ZealousWeb Technologies, Ahmadabad.

> Designation: Sr. SEO Analyst

> Organization: Zealous Web Technologies is dedicated to provide the

complete range of Web Solutions to serve the business needs today for

online presence. Every aspect of Zealous Web Technologies business

philosophy is focused towards complete customer satisfaction.

> Work Profile: Lead the total SEO for company's official websites.

Handled Strategic Planning and implementation of the complete SEO

programs on the websites which includes Keyword effectiveness

research, Keyword popularity analysis, Competitive analysis / rankings

profile, Google analysis, Link popularity analysis, Keyword density

analysis, Expected search engine ranking, Estimated keywords ranked,

Optimization of HTML pages to boost rankings, Monitor search engine

submissions to prevent spamming.

Projects:

Project Name: Interior design west lake

(Project-1)

URL http://appleflasher.com/

Responsibilities:

. Site analysis

. Prepared plan for local optimization

. Portfolio promotion

. Review submission

. Local submission

. On-page optimization

. Browser compatibility

. Generate sitemap.xml and monitoring google webmaster tool.

. Generate traffic report

Project Name: North west shelter systems

(Project-2)

URL

http://www.northwestsheltersystems.com/

Responsibilities:

Site analysis

Competitor analysis & prepare SEO audit report

Keyword mapping

On-page optimization

Blog promotion

Browser compatibility

Monitoring google analytics & google webmaster tool

Generate traffic report

Project Name: Essential Mall

(Project-3)

URL http://www.essentialmall.com.au/

Responsibilities:

SEO strategy execution planning

Ecommerce usability analysis

Determined the strategy and executed the tactics necessary to drive

traffic to websites with the ultimate goal of delivering a positive

ROI via conversions and leads.

PPC management

Keyword research

Social media optimization and marketing (SMO/SMM)

Quality link building campaign

Local optimization & classified submission

Increasing facebook like promotion strategy

Monthly reporting

Project Name: Aussie campervans

(Project-4)

URL http://www.aussiecampervans.com/

Responsibilities:

This website is developed in .NET with dynamic URLs and irregular

site structure. Usual talk in SEO is that dynamic URLs cannot be

crawled and listed well in search engines. But by proper planning

and perfect ethical application I was able to get top Google

position for heavy competitive terms.

Proper Keyword Analysis and Website submit in SMO sites.

Competitor Analysis and Generate ranking report and generate monthly

traffic report summary as per google analytics.

Competitor analysis report.

Other Projects:

. http://wirelessexpress190.com/

. http://www.crownventure.com.au/

. http://brockmoor.co.uk/

. http://tabschool.in/

. http://www.malthouseengineering.com/

. http://www.frenchupyourshirt.com.au

. http://www.qagenius.com/

. http://tuningtrend.de/

. http://bargainshopvillage.com/

. http://www.qantumcapital.com.au/

. http://psychologistgoldcoast.com.au/

. http://iconicwebdesign.com.au

. http://www.hometransfer.com.au/

. http://www.paramountmodelsaustralia.com.au

. http://www.kindhealthsolutions.com/

. http://www.killeencarpetcleaning.com/

. http://www.tootifruity.com/

. http://www.radio2moro.com

. http://www.posarellivillas.it

. http://www.in2itfitnessfranchise.com

. http://www.easylifteqpt.com

. http://www.angelinasofbonitasprings.com

. http://www.in2itnutritionandfitness.com

. http://www.disasterbunkers.com

Education Details

> Post graduation: Master in Computer Application (MCA) from Saurashtra

University with 72.71% in 2006.

> Graduation: Bachelor in Computer Application (BCA) from Gujarat

University with 64.92 in 2003.

> H.S.C.: (Commerce stream 10+2) From Gujarat Board With 78.50% in

2000.

> S.S.C.: (10th STD) From Gujarat Board With 73.43% in 1998.

Personal Profile

Nationality: Indian

References

Personal and Professional references available upon request

Date:

Place: [ Dipti Makati.]

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