Marketing Manager
Resume:
***, ********* ***** *, ********* Emerald Court, Sector 93, Noida
Tel:
NITIN BERI Email: *************@*****.***,
*********@*****.***
Career Objective
To develop brand strategy & guidelines with focus on innovative &
consistent messaging. To use my skills in the best possible way for
achieving company's goals
Current Experience
Working with Somany Ceramics Ltd since Mar 2013 as DGM Marketing
Current Work & Profile
. Product Marketing Strategy - Brand architecture / brand communication
consistency
. Marketing activities - Lead development of all ATL and BTL activities
required for product promotion & development and implement need based
marketing calendar, Control and track budget
. Prepare annual marketing & promotional calendar & budget.
. Responsible for movables & Non movables POP'S and designing of all
product catalogues / brochures.
. To make and S.O.P. for sample distribution.
. To make an S.O.P. for the distribution of catalogues/ any printed
material.
. To ensure circulation & distribution of the catalogues.
. Responsible for complete care for sample management to dealers.
. Responsible for Visual Merchandising, provide trade with smarted and more
effecting merchandising.
. Timely tailoring store design template ( Visuals, displays & fixtures)
. Responsible for event management and coordination with dealers,
Architects, Engineers & Masons, plumbers etc.
. Responsible for complete product packaging.
. Ensure evaluation of market which includes competitor's activity, offers,
prices & trade promotions etc.
Previous Experience
Worked with LG Elect Pvt Ltd from Jul'07 - Feb'13 as Brand Manager on Air
Conditioners.
Work Profile
. Product Marketing Strategy - Brand architecture / brand communication
consistency
. Marketing activities - Lead development of all ATL and BTL activities
required for product promotion & development and implement need based
marketing calendar, Control and track budget
. Marketing Communication delivery - Effective marketing mix - Marketing
mix efficiently guided by media / brand funnel, ATL / BTL focus and brand
objectives.
. Shopper Marketing - In-store position competitiveness, develop and
implement in-store solution & Creation of marketing material for all
shopper marketing activities
. Category Consumer Research - Initiate consumer research and develop plans
for action. Analysis of ORG data and market visits to get first hand VOC
and insights.
. An organised and effective project manager; skilled at seeing the big
picture and identifying tasks to facilitate on-time and cost-efficient
completion.
. A confident and concise communicator; able to prepare and deliver
presentations with clarity.
. A strong leader and team player; adept at supporting team members to
achieve personal and professional goals.
Previous Experience
Worked with SurfGold India Pvt Ltd as Group Account Manager from Feb'06 to
Jun'07
SurfGold is Asia's premier relationship management consultancy.
Work Profile - Client handled - HP
V Develop creative strategies and solutions
V Prioritize projects, objectives and goals of projects
V Program performance measurement and recommendations
V Support processes, standards and resource allocations to ensure
successful execution of projects
V Be an active leader in identifying and supporting improvements and
enhancements
V Knowledge of overall business strategies, and how those strategies might
impact existing or potential clients
Previous Experience
Worked with Euro RSCG Advt. Pvt. Ltd. from Mar'04 to Jan'06 as Account
Manager
Profile and Accounts handled
V Voltas Air Conditioners
2005 - Campaign did wonders for the brand. Sales up by 30%, category
growth rate only 20%. Market share has grown from 9% to 14% in just two
years.
2004 - Breaking category convention - Voltas launched the mass AC - Mkt
share increase of 25%, became No 3 player.
V Schneider Electric
Created and implemented the comm. plan for MG and TE (sub-brands). Broke
away from the intl. format and created communication relevant to the
Indian context.
V DT Cinemas
Launch of the new mall and biggest food court in India - DT Mega Mall.
Previous Experience
Worked with Ogilvy & Mather Pvt Ltd from Jul'03 to Feb'04 as Sr. A/C
Executive on LG Air Conditioners brand.
Work profile
V Part of the team on air conditioner and corporate category (35 cr)
V Conceptualisation of new product differentiator for LG Air Conditioners.
V Involved in the conceptualisation and implementation of TVC, print
campaign, retail level and below the line activity.
V Formulating a standardisation for the entire ATL and BTL activity for LG.
Launch with Rs 1 crore outburst in print and Rs 50 lakh for tactical ads.
Agency: FCB Ulka Advg Pvt. Ltd. Period: Jan'
02 - June' 03
Designation: Account Executive A/C's handled: Mother Dairy
and Samsung
Job responsibilities
V Account Management / Client Servicing
V Operational Role / Co-ordination with media- planning and operations,
creative- art, copy, digital & manual studios, production (non-
print/print/films) - internal & external suppliers, finance and account
planning.
V Negotiating with suppliers and vendors for all brand related activities.
Agency: FCB Ulka Advertising Pvt. Ltd. Designation: Jr. A.E. - Account
Planning
Period: May 2000 - December 2001
Job responsibilities
V Anchoring projects and coordinating work with branches all across India.
V Plan, manage and execute research requirement on blue-sky projects.
V Worked on "Kids-mood" and "Auto-mood" as the main projects.
V Active member of the new business development unit.
Agency: Leo Burnett Duration:
1999-2000
Designation: Account Exe. Trainee Account handled:
Coca-Cola
Job responsibilities
V Acquired learning through being a part of the regional strategy
development team.
V Exposure to intense advertising operations on an extremely active FMCG
business.
V Vendor management and tie-ups with restaurants for the schemes run by
Coca-Cola.
Education
V P.G.D.B.M. from Institute for Integrated Learning in Management, New
Delhi in 1997-1999, with specialisation in marketing.
V Diploma in Advertising & Marketing from Bhartiya Vidya Bhawan in 1996.
V Completed B.Com (Hons.) from Delhi College of Arts and Commerce in 1995.
V Schooling from Manav Sthali School, New Delhi. Passed out in 1992.
As a person
Good athlete, energetic, cool, poised, mentally strong, much organised.
NITIN BERI
Place: New Delhi
Lead time for joining: minimum 15 days [pic]
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