Sales Customer

Steve S. Wong

Address: **** ****** ***** ***** ** Lilburn GA 30047 Phone: 678-***-****

Email: *********@*******.***

BUSINESS INTELLIGENCE & ANALYTICS PROFESSIONAL

Strategic Marketing professional with over 16-years in Technology,

Healthcare and Hospitality industries seeks a position to deliver strong

and sustainable revenue growth via strategic planning and business

intelligence.

KEY CAREER HIGHLIGHTS

1. Lead training program development and create an enhanced

organizational understanding of customer engagement and behaviors for

LexisNexis. Successfully overseeing and delivering a strong database

infrastructure across business process, systems/technology and data.

2. Possess strong education and training background in business

intelligence and analytics and serve as Adjunct Faculty for Georgia

State University.

3. Lead AT&T ForHealth strategy for AT&T Healthcare Solutions. Oversee

all facets of customer engagement as it relates to sales and churn

reduction, including product design, price elasticity, usage patterns,

and value-added services. Reduce churn by more than 7% or $106 million

by identifying right customers and enhancing product positioning.

4. Conduct highly complex studies of customer segments and product types

and develop statistical/financial models for WellStar Health Systems.

Actively follow through on targeted opportunities and increase

customer profitability by 18% or $110 million.

PROFESSIONAL EXPERIENCE

Director, Marketing, LexisNexis

2012 - Present

LexisNexis is a leader in providing essential information to help

customers across industry and government assess, predict and manage risk.

Combining cutting-edge technology, unique data and advanced scoring

analytics, LexisNexis provides products and services that address

evolving client needs in the risk sector while upholding the highest

standards of security and privacy. LexisNexis helps insurers assess their

risk and streamline the underwriting process in 99% of all U.S. auto

insurance claims and more than 90% of all homeowner claims. LexisNexis

also helps 50 of the top 50 U.S. banks prevent crime, achieve regulatory

compliance and mitigate business risk.

. Create an enhanced organizational understanding of customer engagement

and behaviors for Government/Healthcare Solutions. Oversee Marketing

spend across vertical and departments. Lead Business Process mapping,

documentation and optimization.

. Lead training program development and measure success across the

Marketing, Customer Services, and Sales, including dashboard/scorecards

to measure key objectives for Government/Healthcare Solutions. Manage a

team to develop the customer database and related applications to

facilitate customer engagement, performance reporting and analytics. Lead

the Data Governance strategy, representing Marketing and Customer

Services on the Enterprise Data Governance and BI Strategy Committee.

. Drive the implementation and technology roadmap for systems that support

Healthcare Solutions and collaborating with IT, Sales Operations and

Customer Services. Responsible for developing a strong database

infrastructure across business process, systems/technology and data.

Associate Director, Marketing, AT&T Healthcare Solutions

2008 - 2012

AT&T Inc. (NYSE:T) is a premier communications holding company. With a

powerful array of network resources that includes the nation's fastest 3G

network, AT&T is a leading provider of wireless, Wi-Fi, high speed

Internet and voice services. It also offers advanced TV services under

the AT&T U-verse and AT&T DIRECTV brands. In domestic markets, AT&T's

Yellow Pages and YP.COM organizations are known for their leadership in

directory publishing and advertising sales.

. Lead the AT&T ForHealth positioning strategy with

AT&T Healthcare Solutions. Oversee marketing

budget with focus on initiatives aimed at

increasing cross-sell and upsell, reducing churn,

and new product launches. Responsible for

defining, executing and optimizing the multi-

channel customer engagement and experiences

associated with pricing strategies and marketing

initiatives. Advise senior leadership on upside

opportunities (product, channel, operations) and

prioritize strategies and tactics to deliver on

potential based on ROI modeling.

. Design and generate forecasts, benchmark reports

and dashboards that provide insight to the

performance of customer engagement initiatives,

including the development of key business metrics

as appropriate. Proactively monitor KPIs by

verticals, product, and channels.

. Develop and execute customer acquisition and life

cycle management programs through strategic

partnerships and affinity channels. Serve as key

marketing architect for marketing strategies

including e-mail, advertising, TV, Radio, consumer

feedback, and service standards and increase Guest

Satisfaction by 13% based on different customer

experience.

Business Consultant, TSYS

2006 - 2008

Total System Services (TSYS), a Fortune 1000 company and one of the

largest credit card transaction processors in the US, serves bank and

retailers around the world. Services include point of sales systems,

market processing equipment and software, and internet payment processing

software.

Client Projects:

. WellStar Health System: Initiate and conduct

highly complex studies of customer life cycle

management, segments and product types and develop

statistical/financial models for projections and

risk analytics best practices (i.e. acquisition

models, loss forecasts, capacity planning).

Actively follow through on targeted opportunities

and increase customer profitability by 18% or $110

million.

. UnitedHealth Group: Direct key performance

indicators and evaluation of product positioning,

risk assessments, and marketing strategies for

healthcare products. Use financial data to

evaluate the initiatives on account acquisition,

product development, portfolio management, price

elasticity, etc and provide revenue, cost and loss

forecasts.

. Premiere Global Services: Evaluate product pricing

opportunities based on viability of new products

and channels to capture net new sales. Lead

product forecast and pricing strategy effort for

the organization; lead projects to develop and

deliver the strategic direction and competitive

pricing and positioning of the company relative to

new product development.

Sr. Manager, Strategy and Analytics, InterContinental Hotels Group

2003 - 2006

Manager, Business Planning, InterContinental Hotels Group

2000 - 2003

Associate Manager, Database Marketing Services, InterContinental Hotels

Group 1998 - 2000

Coordinator, Quality Reporting and Analysis, InterContinental Hotels

Group 1997 - 1998

Financial Analyst, InterContinental Hotels Group

1997

InterContinental Hotels Group (IHG) is the world's largest hotel group by

number of rooms. The Group owns a portfolio of well recognized and

respected hotel brands including InterContinental Hotels & Resorts,

Crowne Plaza Hotels & Resorts, Holiday Inn Hotels & Resorts, Holiday

Inn Express , Staybridge Suites , Candlewood Suites and Hotel Indigo ,

and also manages the world's largest hotel loyalty programme, IHG

Rewards with over 37 million members worldwide.

. Overall management of the corporate strategy including analytical

services balancing customer risk, pricing and profitability. Drive

incremental revenue by more than 6% or $112 million. Oversee and

management of a team who, through financial analytical tools, support

business units in the areas of forecasting / modeling, profitability

analysis, monthly financial reviews and pricing. Advises and supports

all stakeholders in the deployment of new products, services, price

structures, selling guidelines, and other initiatives aimed at improving

overall company profitability.

. Drive company efforts in implementing the marketing and pricing

strategies via the Customer Relationship Management (CRM) by prioritizing

initiatives, identifying appropriate technologies, demonstrating and

delivering potential returns. Develop information and decision support

tools and models necessary on key strategic issues. Gathers data in

order to determine effectiveness and profitability of market strategies

and tactics. Identifies opportunities for improving profitability of

existing accounts. Follows industry developments and competitor

strategies that may affect pricing structures, and provides tactical and

strategic responses.

. Drive creation of customer acquisition programs to drive sales: including

e-mail, direct marketing, consumer feedback, and service standards.

Develop and enhance e-marketing strategy and presentation. Develop and

execute an overall digital marketing strategy and plan including email,

SEO, SEM and new Business Development initiatives. Ensure strong e-

marketing and website conversion through script management, 3rd party

vendor management, website optimization and advertising campaigns.

ACADEMIC

Adjunct Faculty, Department of Management, Georgia State University

2004 - Present

. Introduce real world business applications and programs throughout the

College of Business. Responsible for graduate and undergraduate level

Business Intelligence, Business Analysis and Lean Six Sigma courses.

This course focuses on the features, uses, and design strategies for

IT-enabled managerial decision support system.

. Awards include 10-times Outstanding Teaching Performance Award and the

highest student evaluations for six semesters. Course Website:

http://home.comcast.net/~steveswong/

Possess graduate and undergraduate degree in Finance, Information

Systems, Decision Sciences (Georgia State University) and Six Sigma Black

Belt (Georgia Institute of Technology)

AWARDS

. Ten times Outstanding Teaching Awards, Georgia State University

. Nine times Honoring Excellence Awards, InterContinental Hotels Group

. ASFA Award For Outstanding Financial Analysis and Planning, The

Atlanta Society of Financial Analysts

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