Sales Representative

Micki A Goles

**** ****** ****, ******** *******, CO

Mobile: 970-***-****: **********@*****.***

Diagnostic Laboratory/ Biotechnology/ Specialty Pharmaceutical Sales

Summary

Highly accomplished medical sales professional with over 12 years of

experience selling diagnostic laboratory assays and pharmaceuticals to

physicians, clinic staff and C-Suite executives from private/group

practices, clinics, laboratories, hospitals/institutions (academic &

government) and related referral sources. Known for delivering rapid,

record-breaking revenue and profit gains with a relationship based, highly

technical, and consultative sales approach. Neurology (10 yrs.), Psychiatry

(8 yrs.), Pain Management & Rheumatology (6 years) and Cardiovascular

(8years).

SKILLS

. New Market Development

. Territory Management

. Consultative & Complex Sales

. Hospital/Institution Account Sales

. Diagnostic Laboratory Sales

. Sales Trend & Data analysis

. Relationship Management

Experience

Sales & Marketing Manager

1/2012-9/2014

Butherus Enterprises LLC

Grand Junction, CO

Embraced responsibility for managing sales and marketing duties for the

family real estate business. Recently relocated to the greater

Denver/Colorado Springs area on a permanent basis to resume medical sales

career.

Duties: Managed a portfolio of 50 accounts totaling over a million dollars

in sales. Creation and implementation of new sales and marketing

initiatives, strategic prospecting systems to generate a robust pipeline,

improve and maintain client relations, sales trend and market analysis,

sales forecasting, budgeting and advertising campaigns.

Accomplishments:

. Directly contributed +$70,000 in new business revenue during first

year by bolstering web/mobile marketing, improving CRM systems and

creating more efficient prospecting strategies.

. Increased net profits by + 50%, from a baseline of $350,000, with

creation and implementation of new sales strategies.

. Expanded referral business by 35%, from prior year, by building

complementary business relationships, cooperative sales partnerships

and active participation in community outreach opportunities.

Senior Marketing Executive

4/2010-1/2011

Laboratory Corporation of America

Seattle, WA

Duties: New account acquisition. Prospected, assessed client needs,

presented solutions, closed sales and trained new clients. Worked as a

cross functional team member across all lab departments for approval and

coordination of pricing, lab and IT equipment, supplies and services,

distribution and specimen processing.

Accomplishments:

. Increased new client revenue by $500,000 within 6 months of hire

. Secured a new competitive account within 2 months of hire adding an

additional $15,000 of new revenue/month; the fasted new client

acquisition in NW lab history.

. Created and implemented a new esoteric neurology testing market,

yielding unprecedented ROI.

. Chosen for national government account initiative to represent the

western U.S.

. Surpassed annual quota at 110% while contributing to 7% increase in

cash revenue for existing client base by maximizing leadership role

for 7 employees.

Diagnostic Sales Specialist, Neurology Division

12/2006-3/2010

Athena Diagnostics

Seattle, WA

Duties: Cultivated and maintained relationships with neurologists,

executives and key decision makers while selling molecular laboratory

diagnostic testing for esoteric neurological disorders. Identified

prospects, built immediate rapport and generated new business through cold

calling and strategic planning. Delivered technical presentations to

patients and physicians at major hospitals and academic institutions.

Accomplishments:

. Elevated territory ranking from # 50, out of 54, to #4 within 4 months

of hire by identifying client needs and quickly offering solutions.

. Ranked #7, of 54, nationally for year-end, winning national "Rookie of

the Year" award.

. BlueCross BlueShield initiative: increased BCBS orders by 292%.

. Increased revenue from a baseline of $800,000 to 2 million dollars

within 2 years, ranking among the top contributors.

. Negotiated and secured 2 exclusive contracts with major hospital

systems and reached a partnership agreement with Lab Corp.

. Ranked #11, of 56, at year-end, earning a spot in the Circle of

Excellence.

. Earned promotion to senior specialist on the first day of eligibility.

. 1 of 4 highest revenue territories chosen for the national High Volume

Doctor Team Project.

. Led the planning and coordination for the AAN event in Seattle,

hosting the top molecular neurologists.

Senior Sales Professional

11/2001- 4/2006

Sanofi~Synthelabo

Colorado Springs/Denver, CO

Duties: Promotion of hypnotic medication to Oncology, Rheumatology, Sleep

Medicine, Psychiatry, Pain Management, Surgery and Neurology specialists in

clinic and hospital settings. Additional cardiovascular products and

urology product launch. Promoted to regional CNS product and sales trainer

from 2004-2006.

Accomplishments:

. Increased territory revenue by 22% within 2 months of hire by

persuading key thought leaders

across several specialties to participate in the Clinical Action

Committee event earning the credibility necessary to work as a trusted

consultant.

. Ranked #1, out of 11, for the western region and ranked in the top 20%

of 282 sales reps in the nation for 4 consecutive years.

. Won national product launch competition out of 282 sales reps.

Pharmaceutical Sales Representative

10/1999- 11/2001

Ventiv Healthcare

Seattle, WA

Duties: Responsible for promoting CNS and Cardiovascular medication to

primary care physicians, pediatricians, cardiologists and

psychiatrists. Coordinate speaking programs and drove attendance.

Accomplishments:

. Achieved top 10 national ranking, out of 280, by growing market share by

54% (CNS).

. Ranked #1 in region & #11 nationally by expanding cardiovascular market

share by 33%.

Distribution Sales Manager

1/1998-9/1999

U.S. Cellular

Yakima, WA

Duties: Cold calling and contract negotiation to acquire new resellers.

Trained business owners and staff on products, services and sales

techniques. Primary sales manager to local and national distributors.

Accomplishments:

. Brought WA5 territories to 100% of quota for the first time in company

history.

. Consistently exceeded 125% of sales quota for all markets.

. "Outstanding performer" award (Western U.S.) both years.

Education

Bachelor of Arts: Communication, 1997

University of Colorado - Boulder, CO, United States

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