Sales Marketing

Edward J. Byron

*** *********** **** • Salem, VA 24153 • mailto:*******@*****.***• 540-***-****

Effective Business Developer

Experienced • Quality-Focused • Driven

Highly accomplished, results-oriented sales and marketing professional.

Experienced manager with a more-than-20-year track record of developing

business and providing clients with extraordinary opportunities to expand. Proven ability to

energize marketing channels. Excellent communication skills. Highly effective problem-

solving, crisis management, and nuanced relationship-building skills. Demonstrated talent for

prospecting, developing, and closing sales for business-to-business companies and clients.

As an account executive for a fast-growing advertising company, maintained the highest level of

sales volume by managing existing accounts and growing new ones. Clients included leading

national advertisers, a major regional telephone company, and the Boston Museum of Fine Arts.

Developed sales methodologies and systems for a major Boston-area real estate company.

Experienced with Salesforce.com, SalesLogix and various other CRM and contact management

systems. Built legacy database for international trade association using Microsoft Access

relational database software. Technically proficient in use of Microsoft Office suite in both

Windows and Mac OS. Adept across multiple marketing platforms including, email marketing,

direct marketing, inbound marketing, social media. Skilled in optimization of SaaS research and

real time data analytics search resources: Hoovers.com; S&P’s Capital IQ; First Research;

including Deep Web.

Core Competencies

Excellent Communication Skills (writing/verbal)

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Business Development and Selling Expertise

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Relationship Development and Opportunity Expansion

•

Strategic Planning

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Strong Organizational and Administrative Skills

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Project Management

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Tactical Engagement

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Multi-level Collaboration

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Database Building

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Professional Experience

Retriever Marketing Salem, VA

Sales and Marketing Consultant

2012 to present

Provide ad hoc sales and marketing consulting services to a range of clients in Virginia,

Massachusetts, and Tennessee.

Magazine article writing, promotion and placement in regional and international lifestyle

magazines for client

Market biofuels conferences for industry coalition

MFA Moody Famiglietti & Andronico, LLP Tewksbury, MA

Relationship Manager

October 2005-July 2014

Formulated business development strategies and marketing communications themes for regional

CPA and business consulting firm in the Boston market. Created exceptional, highly successful

growth opportunities by finding new prospective clients across multifaceted service offerings,

including tax, audit, internal controls, valuation and more. Widely recognized for delivering

significant informational value to C-level and VP-level executives and for achieving major

impact to revenue growth and market awareness of firm. Managed and mentored other members

of business development team.

• Strategized value proposition and worked collaboratively with firm partners from different

services areas

• Responsible for key client acquisitions and generating substantial ROI

• Coordinated all management of prospect outreach and identification process

• Created pipeline opportunities through multi-service offerings

• Implemented business development strategies

Byron Marketing Services Georgetown, MA

Sales and Marketing Consultant

2004 to 2005

Provided comprehensive sales and marketing consulting services to a range of clients in

Massachusetts.

Created and led new business opportunity development strategies for global relocation

management company

Responsible for attainment of important new clients

Integrated process seamlessly with internal sales team

Association of Strategic Alliance Professionals (ASAP) Wellesley, MA

Marketing Manager

1999 to 2004

Implemented and managed marketing campaigns for international, member-based trade

association specializing in strategic alliances and related best practices. Played an integral role in

building the organization from a concept into a recognized thought leader for Fortune 500

companies seeking best practices information in the development of strategic alliances.

Developed successful direct and e-marketing strategies and methodologies and ran all aspects of

those campaigns. Promoted annual national conference

Created lead generation and tracking systems. Helped develop and implement growth strategies;

performed sales development functions

Built the association’s legacy database, eventually migrating it into web-based CRM software

systems, and managed all functions

Developed customer satisfaction surveys and drove customer retention efforts

Apogee Information Services Arlington, MA

Sales and Marketing Consultant

1995 to 1999

Provided comprehensive sales and marketing consulting services. Initiated a highly successful

sales campaign on behalf of an internationally recognized human resources management

consulting firm for a video product with previously stagnant sales figures. Built a marketing

strategy and performed public relations for a healthcare consulting client selling medical

reimbursement analysis software program and services. Introduced lead generation systems for

several information technology solutions providers that resulted in major sales opportunities.

Played instrumental role in developing highly effective direct response marketing programs for

high-technology clients.

Instrumental in developing consulting business providing sales and marketing services to

high-technology and consulting firms, including Pricewaterhouse Coopers, Goodmeasure Direct,

Cambridge Health Economics Group, Information Access Center/Thomson Companies, and

Workgroup Solutions LLC

Channing Real Estate Cambridge, MA

Real Estate Broker

1990 to 1995

Took responsibility for managing and developing the real estate rental division, including

residential sales and commercial leasing.

Expanded the client base and used prospecting skills to increase the company’s presence in the

market

Worked with high profile clients

Education

University of Massachusetts Boston, MA

Volunteering

Blue Ridge-Roanoke Chapter, Ducks Unlimited

Marketing Manager

2013 to present

Guide brand, manage communications and promote events for regional Chapter of Ducks

Unlimited, the world leader in wetlands conservation

Interests

Outdoors, music, sports, history, travel, dog training

Contact this candidate