Manager Marketing

ALICIA GIES 905-***-****

**********@*****.***

PROFILE

I am an outgoing, charismatic, and driven industry professional who has a passion for

creative and engaging marketing communications. Having benefited from a number of previous

experiences, Iʼve been able to grow into my own style while understanding and adapting to

various client needs. I take pride in my ability to thrive when faced with new situations, people

and opportunities that come my way. I feel that through collaboration and a unifed team, every

challenge is an opportunity to create something innovative, fun, and effective.

ACADEMICS

2013 Post-Graduate Certificate of Public Relations, Mohawk College

2008- 2012 BaH Communications, Sir Wilfrid Laurier University

QUALIFICATIONS

Analyze and reccommend various marketing Experience with tradeshow/event logistics

strategies and develop detailed plans of action

Ability to organize, prioritize, and

Ability to tailor both verbal and written work under pressure

communications to suit client needs

Strong computing skills on both PC and

Ability to obtain industry specific media Apple operating systems

coverage

Experience with Microsoft Office

On and off camera media training as well as Professional and Adobe Creative Suite

media outreach and management programs

PERSONAL & PROFESSIONAL DEVELOPMENT

Young Professionals Network (YPN) - Jays Care Foundation

•

International Association of Business Communicators (IABC) - Golden Horseshoe Chapter

•

Co-Coordinated “Womenʼs Fashion Sh- w” - City of Burlington Events Management

o

•

Residence Life Advisor and Staff Leader - Wilfrid Laurier University

•

Volunteer Marketing Manager - L.U.C.K Wilfrid Laurier University

•

EMPLOYMENT HISTORY

Communications and Operations Manager – TrüMuse Creative Group, Hamilton, ON (2014-present)

As communications manager with TrüMuse, I am constantly being pushed to the limits of creativity daily. In addition to account

managing, I specifically work with our clients to strategize and develop customized communications plans that allow them to grow

their businesses to the next level.

Marketing and Communications Coordinator – Baffin Footwear and Apparel, Stoney Creek, ON (2013-2014)

Working with a small team to develop and effectively execute all marketing and communications collateral

in order to assist the growth of Industrial, Outdoor, and Apparel sales.

Primary responsibilities included:

• Strategize and produce all company copy (eg: press releases, product descriptions, web copy, advertising etc.)

• Support sales representatives through the development of written marketing communications tools

• Media outreach and management (eg: Boost and secure constant editorial and press coverage)

• Budget and coordinate 2014/15 Advertising Plans

• Assess and organize nation-wide tradeshows

• Collaborate with team to ensure all campaign development and execution

Account Executive – The Agency, Mohawk College McKeil School of Business, Hamilton, ON (2013)

Primary responsibilities included:

• Assessed current communications efforts for The Boys and Girls Club of Brantford and developed an IMC plan

to address awareness issues

• Boosted awareness of the Boys and Girls Club through the development of direct marketing communications

tools

Social Media – Interactive Multimedia Productions Canada, Burlington, ON (2012-2013)

Worked directly with Social Media Director to assist with client projects. Write client and company blogs,

SEO articles, and manage social media networks in a professional agency setting.

Primary responsibilities included:

• Boosted clientsʼ online presence through SEO article writing and social media content development

• Demonstrated effective writing skills writing for company blog

• Developed Intern Outreach Program to attract future students and recent graduates

• Demonstrated excellent time-management skills working as a social media intern in a fast paced agency

Brand Ambassador – Monster Energy, Toronto, ON (2013)

Primary responsibilities included:

• Verbally communicated the Monster brand in an upbeat, fun, and creative manner

• Strategized and time managed weekly schedules to ensure client satisfaction

Social Media Advisor (BACCHUS) – Wilfrid Laurier University, Waterloo, ON (2008-2012)

Primary responsibilities included:

• Communicated information about safe alcohol consumption and stress relief through Facebook and Twitter

pages

• Collaborated with both President and Marketing Advisor to effectively strategize and coordinate events

tailored to a University audience

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