SEO Manager

Curriculum Vitae

Phone : +91-999*******

Email : *********@*****.***

MOHD JAWED

CAREER OBJECTIVE

To work in a growth oriented organization and get a proper exposure in the field of Search

Engine Optimization, Search Engine Marketing and Internet Marketing and Digital Marketing.

To make a significant contribution to the Organization to be an asset and carve a niche for

myself whatever I undertake.

PROFESSIONAL PROFILE

# Having 5+ years of experience in areas of Search Engine Optimization (SEO),and SEM,

Social Media Optimization, Web Analytics

# Gained insightful knowledge by carrying out projects on various client websites,

improving t heir organic rankings.

# Handling websites of different kinds simultaneously and ranked high for most of

targeted keywords in top 10 in major search engines

# Good communication, interpersonal, problem solving skills and spearheading a team

of Executive to excel in performance and client deliverables for carrying out various

SEO projects

# Analysing requirement and providing web promotion solutions, which involves Search

Engines Marketing p lans Operational strategies like Keyword research, Competition

analysis, Site analysis, Search Engine Optimization (SEO) &Social Media Marketing

Plan etc

# Constant research & up-gradation of knowledge regarding Search Engines and

technologies

PROFESSIONAL POSITION

Working as a S EO Manager at ASearch Online Pvt Ltd (July 2012 to till date)

# Gathering the client requirement and A nalyse it using SEO tools and generating the

report and assigning the work as per the instructions to developers and content

writers, and working with junior SEO’s, keyword researching and link building .

# Generating traffic f or clients through search engines, email and social media

platforms. Client base include different verticals like Real E state, Automotive, Travels,

Insurance, and furniture, Packaging, mortgage, Finance.

# Monitor, track, and report on paid and organic search metrics, including trend

analysis.

# Provide support for search engine optimization recommendations.

# Interact with copywriter and web service manag er to optimize copy and landing pages

for Search Engine Marketing

# Provide ad-hoc support for the Search Engine Marketing team including

# Assist in Keyword discovery and expansion

# ROI by Campaign, Site, and Category Research and analyse competitor advertising

links

# Analysis of SEO programs and monthly recommendations

# Management of Linking Campaigns

# Management of Blog Marketing programs

# Back link strategy and implementation

# Stay up to date on the latest industry developments

Worked for Blueapple Technologies Pvt Ltd as SEO Executive (March 2008 to June 2011)

# Keywords research and short listing of keywords using various tools

# Submissions to directories and blogs, articles and Search engines

# Updating to Team leader about the submissions

# Link building using various techniques

# Blogs creation using BlogSpot and word press

# Ad posting in various local directories

SEO/SMO SKILLS

S ite Analysis/Audit: Complete technical report of the website. The report includes on -

page and off-page factors of the website, Site Optimization Audits.

Keyword research: Expert in using Google ad words keyword tool, word tracker tool

and cute rank, SEO quake and more and even can check for the competitors keywords

using Spyfu

On-page optimization: Creating Titles, Keywords, Descriptions, Header tags and Alt

tags as per major search engine guide lines, HTML validation as per w3.org standards

including Dynamic page optimization

Content Analysis: Reviewing the content, special focus on checking for keyword

density, keyword prominence and content duplicacy.

Internal Linking: Expert in linking within the website effectively as per search engine

guidelines.

Technical Elements: Creating Robots.txt files, Cross check for Mirror sites, Cross check

for Duplicate content, Bad Neighbourhood checking, Domain history, Page redirection

suggestions, RSS feeds creation and updating, XML and HTML Sitemap creations and

HTML Editing and Updating.

Web site traffic Analysis: Analyse the website for traffic and keywords data includes,

bounce rate, top landing pages, exit pages, etc.using Google An alytics

Blog: Familiar with blogger.com and word press. Blog integration and customization

Article and Press releases: Submitting the articles and Press releases to respective

directories.

SMO: Participating and submitting links in Forums, Social Communiti es, Bookmarking

and Blogs (Blog Commenting).

Ranking reports: Can create custom ranking reports as required by Client

SEM Skills:

Account Setup: setup up the ppc campaign to easily track the results.

Keyword Research: Using the product names as the keywords and also using keyword

research tools to generate more theme related keywords

Keyword Analysis: Conducting keyword analyses at regular basis for identifying the

cost taking keywords to prevent unnecessary spend.

Ad Copy Analysis: Identifying worki ng keyword phrases that are used in the ad copies

by implementing those can improve account performance further

Technical Skills

Keyword Research : Google Adwords, Adsense keyword tool,

wordtracker, cuterank.

Web Analytics : Bing Analytics, Google Analytics and webmasters

Web Technologies : HTML, web 2.0

Operating Systems : Window XP, Vista, Win 7, Win 8, Linux.

Packages : MS-Office, Libre Office and Open Office.

CMS : Wordpress, Joomla customization, Blogs creation

Lanuages : HTML 5, CSS

Deigning Tools : Dreamweaver CS6

Educational Qualification

# Matriculation (BSEB, Patna)

# Intermediate (BIEC, Patna)

# Graduation (JMI, New Delhi)

# Master in Computer Application, (SMU, New Delhi)

Professional Qualification:

# Diploma in Computer Applications (SIMTECH, Ashram, New Delhi)

# Diploma in .(Dot)Net Technologies (NIIT, South Ex., New Delhi)

PERSONAL PROFILE

NAME : Mohd Jawed

PERMANENT ADDRESS : F-115/3,

Shaheen Bagh, A.F.E-II

Jamia Nagar, Okhla,

New Delhi – 110025

FATHER’S NAME : MD ALAUDDIN

5th February 1989

DATE OF BIRTH :

RELIGION : Muslim

GENDER : Male

MARITAL STATUS : Unmarried

LANGUAGE KNOWN : English, Hindi, Urdu

Place: New Delhi (Yours Truly)

Date: M ohd Jawed

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