Marketing Sales
Resume:
ALEXANDER QUINTERO
*** **** **., ********, ** ***08
*********@*****.*** / Twitter:@ifollowaq / FB: alixq
BRAND & C ONTENT DEVELOPMENT STRATEGIST
Strategic-thinking marketing, content, and brand development leader with more than 10 years programming and marketing expertise to
deliver solutions that enhance value and increase profitability. Dynamic leader in the Hispanic marketplace, capable of building and
driving effective teams that deliver rapid results and build effective audience engagement. Solid communicator with a proven track record
of leading high level discussions and negotiations, while providing stellar content and marketing strategy and direction. Consistent top-
performer with initiative and a winning spirit.
Areas of expertise:
PROJECT/BRAND MANAGEMENT – MULTICULTURAL MARKETING & PROMOTIONS– DIGITAL & SOCIAL MEDIA MANAGEMENT – COMPETITIVE ANALYSIS CONTENT
CURATION & STRATEGY – HISPANIC MARKET SEGMENTATION – EMPLOYEE TRAINING – TALENT MANAGEMENT – EVENT CREATION SMARTPHONE APPS – BRAND
BUILDING & EXECUTION – COMMUNITY AFFAIRS – RATINGS ANALYSIS & IMPROVEMENT – COMMUNICATION SKILLS – MEDIA
P ROF ES S IO NA L E XP ER IE N C E
UNIVISION RADIO, INC. – New York, NY 2002 to April 2014
Radio division of media giant Univision Communications, Inc. Formerly Hispanic Broadcasting Corporation.
CONTENT / PROGRAM DIRECTOR WXNY “X” 96.3 FM / WQBU “MAMI ” 92.7 FM
Marketing & Content Strategy and Execution
Responsible for setting, phasing, and managing a $2 million marketing budget, including creation of new out-of-the-box marketing ideas
for small budget clients. Partnered with sales and promotions to identify, create, and execute high-impact profitable Hispanic-targeted
events, including festivals, concerts, and sports. Developed a marketing campaign strategy across various multimedia platforms that were
adopted and now executed on other Univision stations in markets across the country.
Directed grassroots marketing and promotions effort that resulted in X 96.3 further increasing its rank position from a low-performer
to #7 in the overall market, leading to Radio Ink’s nomination of “Major Market Station of the Year” in 2013
Utilized Nielson Audio and Geoscape software to capitalize on population figures to geo target areas for outdoor marketing
campaigns: billboards, bus/train, and kiosks, contributing to the 20% increase in Persons 12+ ratings
Appointed to execute social media efforts for Univision Radio stations in New York, Miami, and Puerto Rico. Built social media
campaigns to expand on-air and on-site engagement around the station content and brands and to bridge audience connectively with
call-ins, live events, and talent and artist promotions
Lead the successful curation of digital, social media, and smart phone App (“Uforia”) content, leading to Uforia surpassing two
million subscribers in its first six months and one of the fastest growing music Apps in the U.S.
Utilized integrated marketing to transition stations from a traditional radio signal to a multi-media platform integrating digital,
social media, and smart phone Apps
Developed marketing and event campaign strategies for national brands focused on expanding their Hispanic consumer base:
Heineken, Latin Grammy Fly-Aways, H&R Block, Puerto Rican Day Parade float, and Bacardi Latin Nights activations
Programming & Brand Development
Directed programming and brand development of competitive New York Spanish-language radio stations with over two million listeners,
responsible for all aspects of stations’ music, talent, and ratings positioning. Analyze focus group research to enhance, grow, and expose
the radio station and talent brands, with ongoing refinements to maintain competitive edge.
Instrumental in driving the successful launch of radio station X 96.3 to become a top-10 general market station and #1 Spanish
language station in New York, with one of the highest Hispanic listenership in the country
Developed strategy and branding that placed the station’s then-new morning show (“The Luis Jimenez Show”) to one of the top 3
morning shows in the market and #1 Hispanic overall
Recruited talent and developed strategy that propelled afternoon and night on-air shows to being the #1 rated Spanish day parts in
the market, an achievement that had never been attained in the history of Univision Radio - New York
Partnered with sales and promotions to achieve talent connectivity and product integration to drive client retail opportunities for
Regal Cinemas, McDonalds, Macy’s and Metro PCS; resulted in cluster-leading 15% increase in station revenues in 2013
ALEXANDER QUINTERO *********@*****.*** 917-***-**** Page 2
A D D IT ION AL E XP ER IE N C E
Univision Radio, Inc.
Marketing & Branding Manager – KRGT “La Kalle” 99.3 FM, Las Vegas, NV
#3 ranked station in demo - Directed programming, music, and audience delivery
Led marketing campaigns to drive audience engagement with clients
Researched top zip codes for strategizing street team hits
Clear Channel Communications, Inc.
Evening On-Air Talent – KKRZ “Z” 100.3 FM, Portland, OR
#2 ranked stations in demo – Executed Live remotes and Live broadcasts from nightclubs and school events
E DU CAT IO N
Bachelor of Arts – University of Houston, Houston, TX
Major: Communications & Media Production; Minor: Spanish
C IV IC
Volunteer, Autism Speaks
Volunteer, Lower East Side Baseball Academy
Volunteer, St. Jude Children’s Research Hospital
Annual Panelist, Intercollegiate Broadcasting System East Coast Conference
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