Marie Balbuena
*** ***** ******, *** ****, Sunny Isles Beach, FL 33160, United States
Cell: 305-***-****
Email: *****.*********@*****.***
Professional Profile
A highly productive, results driven professional with over 15 years international experience across the Sales, Marketing
and Management industry; with expertise including, but not limited to strategic planning, integrated marketing, public
relations, broadcast negotiations, branding, tourism, events plus providing ROI on projects. An inspirational and
motivational leader and mentor with the ability to build and develop highly productive teams while empowering them to
take full accountability for their individual growth. Possesses excellent interpersonal, communication and negotiati on
skills, with the ability to influence decisions and develop positive internal and external relationships. Enjoys being part
of, as well as managing and motivating, a successful and productive team and thrives in highly pressurized and
challenging working environments.
Objective
Currently looking for a new and challenging management opportunity within a reputable, forward thinking organization;
one that will make best use of existing skills and expertise while further developing an already s uccessful career.
Career Summary
May 2013-Present CONSULTING
Marketing, Sales and Communications Projects
2005 –May 2013 M ARKETING MANAGER
Bayside Marketplace-General Growth Properties-Miami, FL
Playing a pivotal leadership role, overseeing the delivery of key m arketing and sales initiatives, social media
campaigns as well as public relations, tourism, special events and other philanthropic activities
Assist General Manager in staff including janitorial, maintenance, leasing, security and operations
W orking alongside the entire mall team, supporting the annual development of new innovative marketing plans to
keep up with ever changing trends, while focusing on key business objectives
Helping to manage the day-to-day operations of an outdoor shopping center, including collaborating in the leasing
processes from the initial lease development to the creation of innovative sales material
Developing key and emerging international and domestic tourism markets; establishing program goals for
international marketing, travel trade and public relations programs
Generating coverage for the Bayside Marketplace in national and international print, broadcast, online and through
social media networks
Building and developing working relationships with customers, merchants and the community to create mutually
beneficial packages with selected retailers, restaurants and food court merchants
Establishing media and travel trade promotions as well as hotel, airline, car rental, cruise line, tour operator and
cooperative partnerships
Prepare annual marketing budget, forecasts and additional reports requested from corporate.
Assist General Manager with the preparation and implementation of all financial reports including budgets,
management plan, and annual report
Develop and maintain involvement in community affairs and activities representing both the property’s interest and
corporate.
Key Achievements
Executing in excess of 1,250 annual events
Successfully directing two PR firms, one for local and one for regional and international tourism
Generated over $500,000 in alternative revenue year after year.
25th Anniversary of property. Over 20,000 in attendance, international and domestic press .
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1999 - 2005 TOURISM MARKETING MANAGER
Burdines/Macy's- Miami, FL
Responsible for the overall development and implementation of new, innovative Tourism campaigns and programs
for groups, conventions, hotels and travelers from Europe, Latin American and the Caribbean
W orking alongside state-wide and local industry affiliates to help maximize return on invested budget dollars
Developing positive relationships with potential clients, establishing their business needs and developing solutions
based on the company’s future vision
Recruiting, training, developing and mentoring a highly p roductive team, conducting reviews as well as handling
any performance management issues as they arise.
Instrumental in the creation of promotional materials and sales plan for a new program aimed at maximizing sales
from domestic and international markets
Producing press releases to gain needed international coverage as well as promoting and coordinating all aspects
of Grand Openings and Special Events including a nationwide branding program s
Creating various hotel shopping packages and promotions with area tourism companies, leading to significant in-
store profits
Key Achievements
Receiving the Conch Award for exceptional sales
Exceeding sales budget by $10 Million, with the program generating revenues of $75 Million annually
Store Openings, and “Teacher of the Year”.
Education and Training
Education: Northern Virginia Community College
Training: Completed numerous courses and seminars in: customer service, leasing, accounting, P&L, sales
strategies, time management, leadership, performance assessment, crisis management, tourism, sales,
social media and marketing.
Expertise and Key Skills:
● Sales: Analysis and Trends
Marketing: Planning and Strategies
● Contracts and Sponsorship Negotiations
Community and Government Relations
● Special Events: Producing and Managing
Financial: Planning and Forecasting
● Retail Operations Management
Teambuilding and Training
● Research: Development and Analysis
Collateral Development
● Public Relations and Crisis Management
Client Relationship Management
Tourism Sales and Marketing : International and Domestic
Proficient within MS Office Suite, including Word, Excel, Publisher, PowerPoint, Word Processing and Adobe
Memberships and Community Service
Convention and Visitor Bureau Member of Miami and Marketing committee member.
Chamber South, International Council of Shopping Centers, Greater Miami Chamber Commerce
Member of the Downtown Entities Committee
Volunteer, Susan G. Komen.
Volunteer, City Of Miami -Christmas Toy Drive.
Personal Details
Languages: English, Spanish
Other: Driver; full clean license
Interests include: Reading, movies, theater, cooking, experiencing different cultures through travel as well as
spending time with friends and family.
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