Sales & Marketing

Raynold Tseng

#***-**** *. **** ***. Vancouver, BC 778-***-**** *******.*@*****.***

Experience & Skills & Abilities

Summary

Hard-working, and results-producing Marketing Professional with an accomplishment in planning and

leading comprehensive marketing strategies in support of business goals and objectives. Expertise in directing

t he creation of marketing strategies and steering the execution of marketing programs. Good leadership skills,

and bilingual capability in English and Mandarin, and well-understood in Cantonese and Taiwanese; able to

build and guide high performing marketing teams. Adept at communicating with management, vendors, and

i nternal departments to coordinate overall marketing efforts.

Experience

Sales

Canda Six Fortune Enterprise Co. Ltd. (subsidiary company of Loblaws Supermarket)

August 2011 – 2013 (~2 years)

Annual sales target achievement: $600,000+

Developing comprehensive promotions and marketing plans

Area covered: West Van, North Van, Van West, Vancouver Downtown, Van East, Burnaby,

Coquitlam, Po Co, Port Moody, Mission, Abbotsford, Sea to Sky Area, and etc.

Clients included: Safeway, OWFG - Save On Foods / Price Smart Foods, Shoppers Drug Mart, HYL -

I GA, Nesters, and many more.

Sales and Marketing Manager

SIGNET TOURS CORP

November 2007 – September 2010 (2 years 11 months)

Year 2008 sales target achievement: ~2x pax t ravelling

Define strategy for and develop, execute, and manage comprehensive marketing plan

encompassing integrated marketing initiatives designed to penetrate and grow targeted markets across

Canada, such as Vancouver, Victoria, Calgary, Edmonton, Ottawa, and Toronto.

Communicate with customers, management, internal departments, and retail agencies to coordinate

overall marketing effort in accordance with corporate goals. Plan and carry out both regional and

national market research and analyses.

P lay integral role in campaign, budgeting, and product seminar coordinating. Prepare and manage

$150K annual marketing budget, and deal with national-wide media, such as Globe and Mail, CityTV,

Sing Tao Daily, Calgary Herald, and many more.

E xperienced with Adobe Creative Suite (Photoshop, Illustrator, InDesign, Acrobat), and Microsoft Office

(Word, Excel, PowerPoint, Outlook, Publisher)

Tour Operator

XO TOURS CANADA LTD

February 2007 – October 2007 (9 months)

Coordinated and managed a wide range of tour related reservation such as hotel

accommodations, dining restaurants, transportations, and facilities, including managing Vancouver

I sland 3-Day tours, BC interior tours, over 30+ summer Rocky Mt. tours and a 200+ pax Rocky Mt. tour.

M aintained communication with management and 3 other branches to ensure travel activities aligned

w ith business goals.

References

References available upon request

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