SMRITI CHAWLA

Email: acgt4e@r.postjobfree.com

LinkedIn: in.linkedin.com/pub/smriti chawla/22/568/a9a

Mobile: +91-989*******

Residence: B 103, NPSC Apartments, Sector 2, Plot No. 5, Dwarka, New Delhi – 110075, India

Experience:

More than 12years in Account Management and Marcomm:

6+ year experience in handling food brands, 5+ years in automobile & consumer durables categories

Objective:

My aim is to work on brands are of real value to a consumer’s life, and be part of effective campaigns.

I am passionate about my work, and anything that gives me an opportunity to make use of my skills and

knowledge that my experience on MNC brands have given me. The new media offers exciting possibilities of

better cut through & effectiveness in a never before manner, and my stint with my brands have made me eager

to explore more; be it in a corporate or an agency.

Personal Snapshot:

Passionate about food, I’ve finally taken a plunge into the exciting, fulfilling world of cooking. Every weekend

you’ll find me in the kitchen with and my favorite music trying to whip up a new dish.

One day, I dream of opening a small cup cakery/dessert cafe.

Other than that, travelling is something that excites me. I measure my time from one vacation to another.

Professional Snapshot:

• An experienced, hands on marcom professional, I’d like to believe I’m a great team player. I adapt to new

places easily; enjoy exploring newer cultures and love making friends.

• A quick learner; having worked on multiple MNC brands across my career has given me the chance to learn

about consumer behavior in depth, as well as given me exposure to global culture & in depth insights into

consumer behavior and consumption of media

• I’d like to think of myself as the Red Bull of my agency, infusing energy into my work and the people I’m

working with. Constantly inspired and fascinated by the ever changing world of new media, I’m always willing to

learn

• Hard working, honest & enthusiastic professional, and a staunch believer in work life balance

Major Accounts Handled:

Hyundai: Eon, i20, Grand i10, Hyundai ICC championships, Service & Sales verticals

Nestle: Culinary – Noodles, Soups, Pasta; Chocolates – Munch, Milkybar, Alpino

Frito Lays: Kurkure, Aliva (salty packaged snacks)

Haier Appliances: Conusmer Durables & White Goods

Key Skills:

Marcomm

Account Management

Creative Supervision & Strategic Planning Assistance

Strengths:

Handling MNC brands that offered great opportunities across categories

Leading teams

Experience in supervising successful multi media campaigns

Awards and Achievements:

Made a successful communication & marketing case study of ‘Me & Meri MAGGI’: winner of 5 ABBY awards

2010 (http://www.youtube.com/watch?v=tdY0jGjNTjs) – Maggi became the market leader by a whopping 92%

after this campaign

Worked on re staging & expansion of Kurkure (Frito Lays snack): their biggest project since launch

Launched Haier Appliances consumer durables brand in India

Worked on re designing Park Hotel’s corporate look

Worked for 2 years on the Hyundai ICC campaign: it has been acknowledged as the most effective sports

marketing initiative in Hyundai across the world

Lead my agency into winning 2 accounts in the absence of a Strategic Planning team

Career History:

JUNE 2012 TILL DATE

CLIENT SERVICES DIRECTOR, INNOCEAN WORLDIWDE INDIA

Heading all communication for Eon, i20, Grand i10, Hyundai ICC events, Service & Sales verticals

SEPT 2010 TILL JUNE 2012

GROUP ACCOUNT DIRECTOR, JWT

Nestle chocolates: Munch, Milkybar, New Launches; Frito Lays: Kurkure, Aliva

AUGUST 2008 TILL SEPT 2010

ACCOUNT DIRECTOR, PUBLICIS COMMUNICATIONS

MAGGI Noodles, Pazzta & Soups, Culinary NPDs

FEB 2007 TILL JULY 2008

ACCOUNT GROUP HEAD, CONTRACT ADVERTISING

Fortis Healthworld, Creambell Ice creams

FEB 2004 TILL JAN 2007

ACCOUNT SUPERVISOR, GREY WORLDWIDE PVT. LTD.

Haier Appliances India Pvt. Ltd., CRY, Park Hotel

MAY 2002 TILL JAN 2004

SR. ACCOUNT EXECUTIVE, TRITON COMMUNCIATIONS

Samsung Mobiles, Swarovksi

Education:

• Post graduate diploma in Advertising & Public Relations – Indian Institute of Mass Communication

(2001)

• Honours Graduate in English Literature Gargi College, Delhi University. (2000)

• Schooling from Loreto Convent School, New Delhi – CBSE. (1997)

Personal Details:

Date of Birth: 5th November ‘1979

Father’s Name: Mr. B.R. Chawla

Husband’s Name: Mr. Rohit Syal

Current CTC: Rs. 17.25 lakhs pa

References: on request

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