Marketing, Digital Media, Social media, Sales, CRM, Prospecting

Jackson Wise

**** ******* ** #***

Austin, TX ***03

571-***-**** ************@*****.***

PROFESSIONAL EXPERIENCE

The Vantage, Austin, TX Nov. 2012-Present

Digital Media Management

Responsible for managing the marketing aspect of the band, growing the brand on a national level through social media

campaigns, advertising, sync licensing, exclusive premieres & digital on-sale placements.

• Utilized Google Adwords & Analytics to define advertising markets, demographics & keywords

• Created designed and edited copy, content for social media and newsletter

• Researched effectiveness of campaigns to better understand audience and achieve higher results

• Responsible for strategy and promotion of band across social platforms (Avg. of 300% growth for 1 yr.)

Moniker: SnapNames, Austin, TX April 2013-Oct. 2014

Business Development Assistant

Worked between Business Development and Marketing departments to open up new business partnerships, expand the

business, and maintain current clients and partners.

• Managed #1 portfolio buyer, whose business accounted for 30% of Business Developments monthly goal

• Educated channel partners on current services and programs to achieve higher conversion rates

• Assisted Marketing Department with copy writing for collateral documents

• Learned about unique opportunities to grow and protect brands in the digital space

Razor & Tie Records, New York, NY July 2012-Mar. 2013

Digital Media

Assisted in running the digital media department of an independent record label. Worked across departments to promote

digital and physical product pre-orders and on-sales, D2C products, exclusive video premieres, online press features, digital

sales, and tour updates.

• Managed day-to-day social media accounts for artist roster and company

• Worked with team to brainstorm and execute social media initiatives (e.g. Contests, giveaways, graphics)

• Conducted a company-wide weekly report using Excel to analyze and measure our artist’s social networks

• Coordinated with artists and artist managers on best practices and digital solutions

The Hat Factory, Richmond, VA Apr. 2010-Jan. 2011

Marketing Assistant

Assisted in running a 1500 capacity music venue located in the heart of downtown Richmond, while building a buzz

throughout the Greater Richmond area for nationally touring acts and weekly events.

• Created ad plans, timelines, logistics and budgets for concerts and events

• Responsible for the promotion & management of weekly events that accounted for 25% of monthly revenue

• Coordinated a 10 member street team to promote events

• Started as an intern, promoted to Marketing Assistant within six months

PROFESSIONAL SKILLS

• Advanced knowledge of Excel and the Microsoft Office suite

• Proficient in Salesforce & CRM Applications

• Social Media Engagement, Advertising, and Analysis

• Social Media Mgmt: Facebook, Twitter, Instagram, Pinterest, Tumblr, Wordpress, LinkedIn, MailChimp

• Working knowledge of Photoshop, Final Cut X, HTML

ACADEMIC EXPERIENCE

Virginia Commonwealth University Graduation: 2011

School of Business- Bachelor of Science in Marketing GPA: 3.3

Member of American Marketing Association 2009-2011

References Available Upon Request

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