Sales Marketing

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UNIT *** QUEZON BUILDING BONIFACIO HEIGHTS FORT

BONIFACIO, TAGUIG

CELL NUMBER : +63917.6308606

E-MAIL **.******@*****.***

EDUCATIONAL ATTAINMENT

****- **** ****** Graduate School

Rockwell Makati

Masters in Business Administration (92% GPA)

2002-2007 University of Asia & the Pacific

Pasig City

Bachelor of science in Entrepreneurial Management

1998-2002 Colegio San Agustin

Makati City

High school

Career HIGHLIGHTS and summary

Successfully launched more than 200 different nationwide and local marketing

campaigns for Moanima Inc., SM Advantage and BPI PHILAM that brought increase in

sales to marketing business units and partners.

Launched the BPI-PHILAM Credit Secure campaign which is the top revenue generating

product of Direct Marketing Department of BPI-PHILAM

Launched the BPI's 160th Anniversary in all BPI Branches generating thousands of

leads for marketing initiatives.

Adept in analyzing post-campaign reports for continuous improvement of future

marketing initiatives.

Created a strategic plan for a 3M distributor which resulted to a successful

forward integration business for their company.

Knowledgeable in using traditional media and online marketing tools.

Part-time Professor for Marketing, Sales and E-commerce for De La Salle University

Graduate School.

WORK EXPERIENCE

Moanima Inc. - November 2012 - Present

Position: Accounts Manager for Merchants

Created 150 different marketing campaigns to initiate viral marketing and boost

customer activity and improve partner merchants' sales.

Developed and implemented sales and marketing programs designed to increase

customer usage and loyalty.

Conceptualized and executed marketing communications plan that resulted from 10% to

100% customer platform usage.

Innovated and spearheaded a new buying process resulting to easier and

instantaneous product redemption for customers.

Planning of advertising campaigns and promotional materials through various

traditional and electronic media.

Established, strengthened and managed relationships and launched marketing

campaigns for over 60 external companies as marketing tie-ups creating partnership

opportunities.

Marketing Convergence Inc. - January 2012 - October 2012

Position: Shoemart Dept. Store Promotions Group Manager

Managed the Department Store promotions group in implementing over 60 targeted

campaigns for retail affiliates.

Added the Women's, Men's, Children's and Gadgets department Marketing Business

Units to SM Advantage list of client accounts.

Successfully spearheaded the Activation Campaign for new SM Advantage members that

had 70% response rate. The Activation Campaign is up to date still being used by

the company to engage and increase usage of new SM Advantage holders.

Handled and coordinated with Marketing Business Units of SM on the trends for

continuous improvements of future campaigns.

Conceptualized and implemented 2 new campaign types to increase loyalty, visits and

spending of SM Advantage Members.

Coordinated and streamlined communication with internal and external partners in

the processing and extraction of post-campaign reports.

Analyzed data of SM Advantage members spending and behavior through business

intelligence reports.

Used and managed advertisements using traditional and online advertising tools.

BPI-PHILAM - August 2011 - January 2012

Position: Direct Marketing Campaign Supervisor

Launched Credit Secure Point-of-Sale Campaign faster than average campaign set-up

time. The Credit Secure product is still up to date the top revenue generator for

the department.

Launched BPI 160th Anniversary Campaign generating thousands of leads for direct

marketing campaigns.

Collaborated with all internal and external parties (BPI Credit Cards Group, BPI

Branch Marketing, Teleperformance) on product concepts, responsibilities,

procedures and timetables for each campaign launch.

Created and implemented the communications plan to ensure that products are being

pushed by bank representatives.

Ensure that sales are above target through sales monitoring, increasing product

awareness and addition of sales channels.

Laxtel Trading - June 2010 - August 2011

Position: Business development

Successfully partnered with different Chinese traders in China

Domestic and international (Guangzhou, China) trading.

Product development and merchandising (Leather goods, apparel and electronics).

Developed different distribution channels from whole sale partners to retail

operations.

Ensured proper management controls are in place for smooth day-to-day operations.

All Products Incorporated - January 2010 - June 2010

Position: Strategic Management Consultant (Part time)

Developed Strategic Management for the company that resulted to a successful

forward integration for the company which is recognized as a pioneer type of

business in the Philippines.

Align organizational structure for marketing, operations, finance and human

resource departments.

Recommend various strategies for maximizing growth and improving business

performance.

Community Innovations, Ayala Land Inc. - September, 2007 - April 2008

Position: Property Specialist

Real Estate Sales (10 Million in first quarter)

Carried out creative ways in generating of leads.

Handled sales documents and after-sales services.

Relationship management with clients and prospects.

Laxtel Telecommunications - September, 2003 - 2007

Position: Retail Manager (2 Branches)

General Management of branches handled.

Conceptualized and launched sub-distributorship business for the company in

partnership with Globe, Smart and Sun Cellular.

Became the top 2 sub-distributor for wholesale of Smart electronic load (Taguig

area).

Developed and implemented promotion campaigns.

Ensure that proper management controls are in place for smooth day-to-day

operations.

SKILLS

Experienced in project management and able to work with different internal and

external groups

High leadership, decisive and has strong work ethics.

Above-average knowledge in MS Excel and MS Powerpoint.

Good presentation skills and able to present at any organization level.

Knowledgeable in traditional and digital marketing.

Can create and foster strong relationships to new business accounts

CERTIFICATIONS

Northwestern University, Illinois (Massive Online Open Course)

Course taken: Understanding Media by Understanding Google.

Extra-curricular

De La Salle University -Sept. 2013 - Present

Position: Lecturer (Part-time)

Displayed mastery in courses handled and mentored and developed character of

students in subjects taught.

Courses handled:

Electronic Commerce (Master of Business Administration Level)

Entrepreneurial Marketing (Master of Entrepreneurship Level)

Sales Management (Master of Entrepreneurship Level)

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