National Account Executive

TINA GENTRY FARBER

Littleton, Colorado 720-***-**** *****************@*****.***

EXPERIENCED SALES PROFESSIONAL

SUMMARY OF QUALIFICATIONS

Focused, results driven Sales Specialist and Account Manager with 15 years of experience in creating lucrative sales

plans that drive revenue growth for companies in industries that range from advertising to real estate. Experienced in

selling directly to businesses and individuals, with an emphasis on detailed product knowledge, productive sales

strategies, accurate account management, and superior client services. Strong communication skills, serving as a

valuable coordinator, liaison, and manager. Proven record in accomplishing set objectives.

Experience in:

Market Analysis and Sales Strategy • Marketing and Sales • Local and National level Business Development

Prospecting and Lead Generation • Customer Relationship Building • Territory Expansion and New Markets

Account Management • Ongoing Service and Support • Daily Business Operations and Administration

SALES EXPERIENCE

National Account Executive Massage Magazine/Chiropractic Economics Ponte Vedra Beach, FL 2009 – 2013

Developed and implemented strategic sales plans that promoted print and online media advertising opportunities to new

and existing customers.

Employed targeted sales techniques that attracted new clients while increasing revenue from existing accounts.

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Built business through campaigns involving direct mail, email blasts, cold calling, referrals, networking, and channel

development. Developed and distributed media kits.

Worked directly with customers. Built rapport while identifying needs and offering solutions that meet those

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requirements. Utilized relationship sales methods to bring in sales and encourage repeat business. Managed the

entire process, from initial presentation and proposals to sales and account management.

Created advertising campaigns for local, regional, national, and international clients.

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•Participated in industry activities and national level events to broaden company presence and gather information on

other companies within the industry.

Assisted with operational functions of the Sales Department. Maintained client files, developed sales forecasts,

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and monitored sales performance. Attended meetings with the Management Team to present information and offer

recommendations for further growth.

Trained and mentored junior Account Executives in order to build a successful team dedicated to meeting and

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exceeding goals. Advised team members on proven methods for marketing, sales, and service.

Key Accomplishments:

Successfully managed a database of 2,000 clients and prospects in the United States and Canada.

Consistently exceeded 150 cold calls each day.

Increased client retention rates by 30% by developing creative, cost effective print and online programs.

Developed and implemented “The Movers and Shakers Program”, a package ad program consisting of print, online,

and email blasts that helped retain current clients and generate new long term contracts.

Co created a holiday guide that significantly increased sales for November and December each year.

Generated new sales in classifieds for print and maintained a $150,000 annual budget.

Real Estate Agent Multiple Real Estate Brokerage Firms Jacksonville Beaches, FL 1999 – 2009

Encouraged and facilitated purchases and sales of developed and undeveloped property to new and repeat clients.

Brought in clients through web and print advertisements as well as cold calling and networking.

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Negotiated, facilitated, and managed all real estate transactions from beginning to end.

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Key Accomplishments:

Converted a high number of prospects to closed sales.

Ranked as a Top Producer with all firms.

Regularly received compliments from clients and colleagues for delivering excellent results and service.

TINA GENTRY FARBER

Page 2 of 2-720-***-**** *****************@*****.***

EXPERIENCED SALES PROFESSIONAL

ADDITIONAL EXPERIENCE

Canvasser Colorado Fair Share Action/Work for Progress Denver, CO 2014

Personal Assistant Cosmoponics LTD Fitou, France 2013

EDUCATION AND TRAINING

Business Administration Georgia Southwestern College

GRI – Graduate Realtor Institute

TECHNICAL AND COMPUTER SKILL SET

Windows and Mac Operating Systems

Microsoft Office Suite (Outlook, Word, Excel, PowerPoint)

Open source software for social media (WordPress)

Web based tools and applications for online research and communications

REFERENCES

Excellent references and professional recommendations can be provided on request.

Contact this candidate