digital marketing, social media,huge traffic conducted

PRIYANKA KAPOOR

NEW DELHI Phone: 085********

*************@*****.***

D.O.B – mARCH 06,1992

Media Fresher

news sports business education lifestyle features

Key Skills Dedicated person towards her work, a passion for

community journalism and a reputation for impeccable

Innate

ethics.

leadership ability

Two year record of commended performance as a

Journalism freelance anchor for various companies and production

houses.

Reporting

Adept storyteller who treats news, features and other

events with equal passion and thrives within the deadline

Feature Writing

intensive.

Keywords

Job Profile: Intern (Digital Marketing)

Research &

Experience: 1 Year

analysis

Professional Snapshot

Presentations

Company Profile: INDIA TODAY GROUP DIGITAL (ITGD) is the

digital arm of the INDIA TODAY GROUP. (April 2014 – August2014):

Available for

travel

ITGD is an umbrella for the contents from the entire India Today Group.

ITGD repurposes content from its flagship magazine, India Today;

leading news channels Aaj Tak, Headlines Today, business magazine,

Technology

Business Today, and Indian editions of the international power brands

Summary

like Cosmopolitan, Harper’s Bazaar, Good Housekeeping, Travel Plus

and Men’s Health.

Windows

India Today Group websites maintained by ITGD, comprise of

diversified portals like indiatoday.in, aajtak.in, businesstoday.in,

MS Office

wonderwoman.in, menshealth.in, cosmopolitan.in and learntoday.in

(Word, Excel,

which have rich content to cater people of different likes and interests.

PowerPoint) The portals cover news, sports, lifestyle, love and relationship, e

commerce and many more genres through varied mediums like text,

Infographics audio, videos, images and live television. All the top brands have their

Tools & Software digital applications developed by ITGD for leading platforms – Android,

(visual basics, iOS, Symbian, Blackberry, SmartTVs and many more.

oracle, html)

As Intern (Digital Marketing)

my job responsibilities were:

Handling assets of India Today Group like learntoday.in

•

Traffic Generation for education website

•

Targeted 10 lakh traffic for education website(learntoday.in) &

•

achieved it successfully

Managing Online events for India Today Group Digital

•

Twitter Contests

•

Planning strategy and content for their Digital magazines

•

Content Writing for learntoday, various other digital platforms and

•

official properties

Key projects during handled during my tenure:

•

India Today Conclave 2014

Optimized all content with SEO Key wording

•

Create new marketing strategies to meet needs, drive

•

competitive growth & improve the bottom line

Design & conduct result and testing protocols to ensure

•

accurate & up to date information onresults and effectiveness of

campaign

Continuously improve & optimize marketing campaigns.

•

Buzz creation of their 22 digital magazines such as

•

Cosmopolitan. Reader’s Digest, Men’s Health,India Today,

Women’s Health, Harpers Bazaar, Good Housekeeping etc

Handled events digitally (India Today Conclave,Women Summit,

•

Mind Rocks)

Targeting audience through social media platforms such as

•

facebook, twitter, linked in, G+ accounts

Copy editing for various award submissions

•

Managing social media platforms through HOOTSUITE

•

Professional Experience

reporter/Marketing Delhiites Reporter, aug 2013 dec

2013

Covered a range of areas (e.g., lifestyle, travel) as a full

time general assignment reporter (and PRO) for Delhiites

Magazine.

Never failed to meet a deadline.

Provided complete, accurate and compelling coverage of

both anticipated and spontaneous news for print media.

Earned repeated commendations for excellence in reporting

and photojournalism

production CNN ibn Intern, july2011

Education

makhan lal chaturvedi,bhopal university:Iaan School of Mass

Com

BA in Journalism, 2012

higher secondary class: Sri Sathya Sai Vidya Vihar

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