Sales Marketing

James E. Griffin, Jr.

Phone: 908-***-**** **************@*******.***

Public Relations / Marketing-Sales Professional

Communications professional with 10 + years of public relations experience in the public and private sectors.

Experience as marketing/sales professional with prominent national companies.

Marketing/PR consultant with Allstate New Jersey, a division of Allstate Insurance, and New Jersey Chair of The

Allstate Foundation.

Core Competencies

Marketing/Sales External Media Relations

Product Positioning & Branding Special Events Team Leadership

Awards and Recognition

Dex One Sales Kick-Off (Earned trip to company sales kick-off in Las Vegas, Nevada) 2012

American Red Cross-Greater Somerset County (Recognition for community service), 2009

MarCom Award (WPIX-TV / CW11 New York feature on renter’s insurance and burglary prevention),2008

Junior Achievement of New Jersey (Community service recognition), 2007

Professional Experience

Multi-Media Account Executive – Business Development, The Star-Ledger / NJ.COM Group

May 2013 - Present

A sales professionals with the Star-Ledger / NJ.COM Group – Star-Ledger, Inside Jersey Magazine and

NJ.COM news media properties – which makes up New Jersey’s largest news media corporation.

Marketing Consultant, Dex One (Pennsylvania/NJ Region)

2010 – 2013

Marketing consultant for the New Jersey/Pennsylvania region of Dex One, an industry leader in local

search solutions. The marketing corporation is one of a select group of companies around the world

who serve as a Google AdWords Certified Partner. Specific duties include:

• Acquisition of new business accounts, as well as managing of 70 + revenue accounts

• Developing, designing and/or redesigning yellow pages ads

• Selling of websites, Internet commercials and search engine marketing and optimization

programs

• Developing, designing and/or redesigning Internet yellow pages ads

Licensed Agent, Aflac (New Jersey Division)

2009 – 2010

Through nationally-known insurer, provided supplemental insurance for individuals and groups to

help pay benefits in addition to major medical insurance.

Senior External Communications Consultant, Allstate New Jersey

Manager of The Allstate Foundation in New Jersey

2001 – 2009

Developed and implemented public relations initiatives in support of Allstate New Jersey business

objectives. Managed activities of The Allstate Foundation, Allstate New Jersey philanthropic efforts

and other communication initiatives.

Selected Accomplishments:

In 2008, received a MarCom Award for CW11 New York feature on renter’s insurance and burglary prevention.

Coordinated Allstate Foundation’s Teen Safe Driving projects covered by NBC news, CW 11 and News 12 NJ,

garnering approximately 200 million media impressions.

Freelance Publicist and Writer

2000 – 2001

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James E. Griffin Resume

Created, managed and orchestrated public relations campaigns for various organizations and small-business

clients.

Account Manager – R&J Integrated Marketing Communications

1998 – 2000

Provided external communications support for leading companies across diverse industries, as well as respected

non-profit organizations.

Selected Accomplishments:

Created media campaigns on behalf of The Sharing Network that increased organ donor awareness among Latino

and African-American audiences.

As part of the Sharing Network news campaign, secured print coverage in the Star-Ledger, Jersey Journal and

Home News Tribune, as well as television coverage via UPN/My 9.

Freelance Publicist and Writer

1997 – 1998

Created, managed and orchestrated public relations campaigns for a variety of small-business clients.

Selected Accomplishments:

Ran successful public relations campaigns for J&J Productions, Inc., a Gospel music promotions company.

Provided public relations services for Essex County-based labor union.

Broadcast Media Producer and Public Relations Specialist, Newark NJ Mayor’s Office

1986 – 1996

Wrote and produced “From The Mayor’s Desk,” a weekly public affairs cable program and “All About Newark,” a

weekly radio broadcast.

Selected Accomplishments:

Secured an array of leading experts as guests for each program, including civic and community leaders, as well as

cultural icons.

Occasionally served as a guest host on both radio and television programs.

Weekend News Writer at New York’s WPIX-TV / Freelance Print Journalist

1985 – 1986

In addition to functioning as a production professional, wrote news copy for national and local

Channel 11 / WPIX-TV newscasts.

Selected Accomplishments:

News stories written during weekend and holiday broadcasts (locally and nationally).

While at WPIX, submitted freelance articles that were published in the NY Times, Daily News, as well as other

leading publications.

Technology

Software: MS Office (Word, Excel, PowerPoint)

Education

COLORADO STATE UNIVERSITY

Bachelor of Arts

Major: Technical Journalism

References Available Upon Request

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James E. Griffin Resume

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