Manager Sales
Resume:
CHRISTOPHER J. MICHAILOV-LEE
*** ****** ****, *** ***, Broomfield, CO 80021
P: 206-***-****
*************@*****.***
OVERVIEW
Seasoned Product Management Expert with Amazon.com E-Commerce experience seeking a Senior Level Product
Management position with an organization in the Boulder or Denver area. Seen by others for having a bias for action,
ability to deliver with limited resources, strategic and analytical mindset, and an ability to quickly grasp the larger
issue and devise a strategy that sets us on course for success and exposes us to new markets. Proven leader with
Product Launches resulting in $1M+ in revenues.
QUALIFICATIONS & SKILLS
Product Management
• Product Roadmapping (8 Years)
• Effective Prioritization Modeling (6 Years)
• Product Evangelist – Including Training & Launch (6 years)
• Process Improvement Efficiencies (10+ Years)
• Product Management: Software, SaaS Solutions (REST APIs), Website & E-Commerce (8 Years)
• Agile SCRUM/Kanban Experience (8 Years)
E-Commerce
• Amazon.com E-Commerce Experience (2 Years)
• Content Management (Including SEO/SEM Optimization) (5 Years)
• Online Customer User Experience (10+ Years)
• A/B Testing (4 Years)
WORK EXPERIENCE - HIGHLIGHTS
• Product Owner (June 2014 – September 2014) – Convercent, Denver, CO
A start-up in downtown Denver, Convercent provides an SaaS solution for governance, regulatory and
compliance management for organizations of any size, any industry regardless of global location.
• Sr. Product Manager – Core Inventory Services (May 2013 – May 2014) – GDK Global, Seattle, WA
Once a division of ADP Dealer Services, GDK Global was started in the mid 1990’s with an aim of providing
inventory, marketing and website services to car dealerships around the U.S. GDK Global is able to leverage its
extensive knowledge of online marketing, positioning and metrics for dealers and is considered one of the leaders
in the industry
• Sr. Product Manager – Content & Rich Media (Feb 2011 – May 2013) – Amazon.com, Seattle, WA
Hired to help solidify Amazon in the Industrial & Scientific marketspace by growing the content offerings on
AmazonSupply.com.
• Manager, Corporate Web Services (May 2009 – Feb 2011) - Jeppesen, Englewood, CO
Internationally recognized Boeing subsidiary providing navigational charting for the Aviation and Marine
industries with offices in 23 countries. Hired to drive redesign of Corporate Internet online presence with
integration with an online e-commerce store and promoted from Product Manager to Manager after successful
deployment.
• Product Manager – Corporate Website (May 2007 – May 2009) – Jeppesen, Englewood, CO
Brought in to manage the redesign and launch of the Corporate Website, including integration with an E-
Commerce platform and deployment of an enterprise content management system.
• Program Manager II (Sep 2006 – May 2007) – Echostar Technologies, Englewood, CO
Satellite television provider, also known as Dish Network, a Fortune 300 company. Hired to manage the
Diagnostic Service program.
• E-Commerce Business Analyst (Nov 2004 – Sep 2006) – Webroot Software, Inc., Boulder, CO
Leading security software-startup firm with offices in the U.S., the E.U. and Japan. Brought in as the
organizations’ first business analyst.
WORK EXPERIENCE – SPECIFIC ACCOMPLISHMENTS
Product Owner (June 2014 – September 2014) – Convercent, Denver, CO
A start-up in downtown Denver, Convercent provides an SaaS solution for governance, regulatory and compliance
management for organizations of any size, any industry regardless of global location.
• Owner of the SaaS solution and member of the management team. This includes maintaining the
roadmap, creation of stories and gathering of requirements as well as diving deep into web and user analytics to
determine ways to enhance the existing product
• Agile Scrum development environment
• Intent is to stand-up common Product Management concepts and elements to streamline operations
• Direct interaction with and guidance to the Development, Marketing, Operations, Legal, Sales and IT
divisions to influence the evolution of the SaaS product to meet the needs of future and current clients
Sr. Product Manager – Core Inventory Services (May 2013 – May 2014) – ADP Dealer Services, Seattle, WA
A division of ADP Dealer Services, Cobalt was started in the mid 1990’s with an aim of providing inventory,
marketing and website services to car dealerships around the U.S. Now part of ADP, Cobalt is able to leverage its
extensive knowledge of online marketing, positioning and metrics for dealers and is considered one of the leaders
in the industry
• Business owner of the core inventory services; provided guidance, requirements and prioritization for a
team of 22 developers in Seattle and India
• Lead Agile/Kanban sessions with dev teams to streamline development efforts
• Cross-collaborative efforts with other development and business resources aimed at complete integration
efforts for services consumed, including authentication and authorization management
• Lead launch activities for tool release, including working closely with legal, support, marketing, training,
and IT spread throughout a matrixed organization
• Successfully launched new inventory management tool to 9000+ dealers in the U.S. and Canada less than
a year after assuming role with negligible impact to support personnel and minimal push-back from dealer base
• Created and distributed new prioritization model/matrix used to rank backlogged projects based on
urgency, revenue impacts, and level of effort
• Met directly with key dealer groups to demo the new toolset and directly illicit feedback from them on
how to make the tool more robust
• Defined strategic vision for inventory system that will make inventory management solution the definitive
toolset in the industry within two years
• Implemented web analytics package in inventory management tool to track usability
Sr. Product Manager – Content & Rich Media (Feb 2011 – May 2013) – Amazon.com, Seattle, WA
Hired to help solidify Amazon in the Industrial & Scientific marketspace by growing the content offerings on
AmazonSupply.com.
• Dotted-line management of photo studio and image standards for AmazonSupply.com
• Process improvements in the studio resulted in 48K images in 2011 which covered 168K ASINs (1/3 of
product selection)
• Continued process improvements and product routing strategies to studio in 2012 resulted in 97% image
coverage on in-stock inventory by end of Q3 (4/5 of product selection)
• Business owner of CAD widget requirements; widget designed to expose CAD assets to customers on
highly technical product offerings
• Designed processes to capture CAD files from vendors and upload Rich Media Assets to Product
Description Pages on www.amazonsupply.com
• Deployed CAD Content on 47K products in a single month; identified CAD Partner to optimize CAD files
with 32K deployed by end of 2012; expected gains in efficiencies will result in 100K+ products to be covered by
end of Q2, 2013
• Lead efforts to identify other digital media assets to be uploaded to products sold on AmazonSupply.com.
Proven conversions/sales lifts shown as a result of asset upload and association
• Created process improvements to capture additional vendor-supplied images or samples sent to the studio;
designed to reach the BISS goal of image coverage for 95% of in-stock ASINs
• Lead strategist as it related to asset types and user experience needed to elevate AmazonSupply.com as the
definitive destination for B2B and B2C industrial retail sales
Manager, Corporate Web Services (May 2009 – Feb 2011) - Jeppesen, Englewood, CO
Internationally recognized Boeing subsidiary providing navigational charting for the Aviation and Marine
industries with offices in 23 countries. Hired to drive redesign of Corporate Internet online presence with
integration with an online eCommerce store and promoted after successful deployment.
• Owner of User Experience on Jeppesen.com
• Manage the Corporate Web Services group in a service agency and Agile environment within a matrixed
organization
• Driver of Web and Online Social Media Strategy, including website optimization
• Worked closely with analytics associate to implement Omniture and TeaLeaf to track user experience and
identify areas of improvement for a sales funnel
• Primary liaison and Program/Project Manager with business and technical units for requirements gathering
• Lead efforts to optimize user and search experience on website properties with an increase in search
engine visibility of 328% in two years time
• Managed budgeting, personnel and prioritization for Corporate-level projects
• Managed the translation strategy and processes of the Corporate external-facing website into multiple
languages
• Identified and streamlined legacy processes to remove inefficiencies and operational bottlenecks.
• Drove the strategic product roadmap for evolution of the Corporate website.
• Worked directly with eCommerce group to streamline user experience from Corporate website to the B2C
online customer purchasing experience.
• Provided strategic guidance for a consistent Corporate-wide Web 2.0 and Social Media strategy.
• Project/Program Lead for development of microsite web properties. Examples include:
http://www.jeppesen.com/jeppesenmobiletc
http://www.jeppesen.com/efb-flitedeckpro
http://www.jeppesen.com/efb-flitedeckmilitary
http://www.jeppesen.com/c-map4d (includes localization)
Product Manager – Corporate Website (May 2007 – May 2009) – Jeppesen, Englewood, CO
Brought in to manage the redesign and launch of the Corporate Website, including integration with an E-Commerce
platform and deployment of an enterprise content management system.
• Launched redesigned global corporate website; coordinated efforts across 7 business units on
multiple continents
• Worked closely with eCommerce team to create and upload SKUs, product information and
images to the ATG eCommerce engine
• Implemented Click-to-Call/Chat; Resulted in reduced customer calls and quicker resolution times
• Managed 10 indirect reports across a global matrix organization
• Ensured proper implementation of web metrics toolsets, increased visibility into customer web
activity
• Implemented search engine optimization (SEO) and marketing (SEM) strategies for increased
customer conversion
• Trained 100+ employees worldwide on how to manage website content using content
management system and deployed content governance model
• Realized cost-savings in the form of reduced hold times for inbound calls and decreased
employee workload due to self-service web functionality.
• Identified and gathered requirements for enhancements to corporate website presence;
demonstrated ability to quickly align and implement changes with limited resource availability.
• Operated in an Agile Scrum Environment
Program Manager II (Sep 2006 – May 2007) – Echostar Technologies, Englewood, CO
Satellite television provider, also known as Dish Network, a Fortune 300 company. Hired to manage the Diagnostic
Service program.
• Managed budgeting; realized a cost savings of $100K in a $1M budget by reducing on-hand
inventory and moving to a JIT inventory model
• Managed software releases and engineering change orders (ECO)
• Managed a team of engineers and technicians in two different countries
• Primary point of contact for all internal and external customers
• Managed project timelines, dependencies and requirements, including delivery
• Increased operational efficiencies in group by 30+% over a period of 6 months
• Enacted policies designed to reduce bottlenecks and streamline operations
E-Commerce Business Analyst (Nov 2004 – Sep 2006) – Webroot Software, Inc., Boulder, CO
Leading security software-startup firm with offices in the U.S., the E.U. and Japan. Brought in as the organizations’
first business analyst.
• Implemented standardized reporting solutions using Crystal Reports/Business Objects and
Webtrends
• Created executive dashboard reporting on key eCommerce metrics
• Lead efforts in Multivariate and A/B testing schema and optimization activities
• Identified key barriers to online purchasing using metrics, increased conversion rate by 1.7% and
increased sales by $40K daily
EDUCATION
Masters of Business Administration (Graduated 2006)
Emphasis in Operations Management & International Business
REGIS UNIVERSITY, Denver, Colorado
Master of Science, Computer Information Technology (Graduated 2003)
Emphasis in Database Technologies and Object-Oriented Programming
REGIS UNIVERSITY, Denver, Colorado
Bachelor of Arts, Environmental, Population & Organismic Biology (Graduated 1998)
Emphasis in Environmentalism and Ecology
UNIVERSITY OF COLORADO, Boulder, Colorado
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