Marketing Manager
Resume:
Michael
D’Alelio
Circle
Wakefield,
Massachusetts
01880
(781)
962-
2244
********@*****.***
S U M M A R Y
A
motivated
and
hardworking
marketing
professional,
with
extensive
experience
in
web
content
development,
web
marketing,
lead
generation,
Hubspot,
company
blogging,
social
media,
tradeshows
and
conferences,
communications,
Extranet
management,
forecasting,
product
literature,
account
management,
and
brand
management.
A
proven
track
record
in
positioning
high-
ticket
products
and
online
marketing
for
complex
sales
processes.
Demonstrates
an
eagerness
to
learn
new
skills
and
achieve
goals
in
fast-
paced,
multitasking
environments.
Possesses
excellent
communication,
relationship
and
team-
building
skills.
E X P E R I E N C E
PAC
LP
Medford,
Massachusetts
Marketing
Communications
Program
Manager
2013-
2014
2010-
2014
Developed
and
launched
Cloud-
based
Extranet
for
400
distributors
and
200
internal
employees,
housing
all
sales
collateral,
competitive
selling
documents,
manuals,
and
product
technical
information.
Planned
and
managed
worldwide
tradeshows
and
conferences.
Created
company
blog
and
wrote
blog
posts
by
working
closely
with
sales,
distributors,
and
customers.
Generated
web
content,
including
buyer’s
guides,
case
studies,
application
highlights,
and
selling
guides.
• Established
and
carried
out
strategic
web
marketing
program,
resulting
in
60%
website
traffic
increase
in
year
one
• Jump-
started
lead
generation
program
through
SEO,
PPC,
web
content
development,
restructuring
of
page
layout,
blog,
and
new
landing
pages,
resulting
in
1,900
web
leads
in
first
year
Marketing
Manager
of
Cambridge
Viscosity
-
a
PAC
LP
Brand
2011–2013
Created
lead-
nurturing
campaigns,
targeted
keywords,
rewrote
web
pages,
developed
web
content,
maintained
AdWords
and
Analytics,
designed
call
to
action
buttons
and
landing
pages.
Managed
various
consultants
and
vendors,
CRM
system,
and
quoting
software.
Exceeded
KPI
targets,
including
revenue,
leads,
and
sales
targets.
Forecasted
weekly
and
quarterly
metrics
for
territory,
industry,
and
channel
performances.
Served
in
implementation
of
new
ERP
system
and
migrated
brand
content
during
company
merger.
• Achieved
increases
of
57%
in
sales
bookings,
236%
in
website
traffic,
157%
in
web
sales
leads,
and
47%
in
quotes
in
18
months
• Drove
successful
transformation
from
outbound
to
inbound
marketing
strategy
through
implementation
of
SEO
project,
resulting
in
targeted
web
pages
on
first
page
of
organic
search
in
top
search
engines
worldwide
• Contributed
to
company
achieving
127%
of
2012
sales
target
through
marketing
and
sales
initiatives
Global
Marketing
Coordinator/Inside
Sales
of
Cambridge
Viscosity
-
a
PAC
LP
Brand
2010-
2011
Wrote
copy
for
website,
blog,
social
media,
e-
blasts,
advertisements,
and
distributor
communications.
Coordinated
international
distributor
meeting
by
organizing
logistics
and
presentation
materials.
Generated
product
articles,
white
papers,
catalog
sheets,
and
other
sales
and
marketing
literature.
Wrote
and
distributed
monthly
newsletters
and
press
releases
to
customers
and
prospects.
• Grew
opt-
in
list
and
created
Cambridge
Viscosity
Monthly
Newsletter
for
7,500
recipients
• Created
a
publications
mailing
list,
resulting
in
65
publications/journals
publishing
releases
on
our
product
line
monthly
• Initialized
communication
program
to
sales
distributor
channels
Xerox
-
Image
Tech
Andover,
Massachusetts
Account
Executive
2009-
2010
Sold
printers,
copiers,
document
management
solutions,
and
service
contracts
in
saturated
B2B
Boston-
area
sales
territory.
Received
various
Xerox
prospecting
and
sales
training
certificates.
Awarded
several
weekly,
monthly,
and
quarterly
sales
bonuses
and
accolades.
• Grew
sales
territory
100%
as
sales
representative
specializing
in
document
management
solutions
• Six
consecutive
“Most
Net
New
Appointments
in
a
Month”
company
awards
• Winner
of
numerous
“MVP
of
the
Week”
awards
and
Sales
Demonstration
Contests
• Recognized
as
June
2010
“Sales
Representative
of
the
Month”
and
earned
second
place
as
“Sales
Representative
of
Quarter”,
reaching
quarterly
sales
134%
to
plan
Michael
D’Alelio
Resume
page
2
of
2
E D U C A T I O N
Merrimack
College,
North
Andover,
Massachusetts,
B.S.B.A.,
Cum
Laude,
Marketing,
2009
Honors
and
Activities:
Academic
Merit
Scholarship,
Trustee’s
Scholarship,
Holiday
Scholarship
P R O F E S S I O N A L
D E V E L O P M E N T
A N D
C E R T I F I C A T I O N
Inbound
Marketing
Certified,
HubSpot
Adobe
Photoshop,
Adobe
InDesign
Training
Courses
C O M P U T E R
S K I L L S
Hubspot,
AdWords/Analytics/Webmaster
Tools,
MS
Dynamics,
Adobe
Photoshop/InDesign/Dreamweaver,
IFS,
SAM,
Docushare,
ACT!,
SharePoint,
Concept,
Configure1,
CMS,
MS
Office
Suite(Word,
Excel,
PowerPoint),
Lead
Nurturing
Campaigns,
Marketing
Automation,
Twitter,
Google+,
Facebook,
LinkedIn,
Instagram,
Pinterest,
Vine
Contact this candidate