Vice President, Consulting
Resume:
Robert (Matt) Matson, Jr.
Muskego, Wisconsin
********@*****.***
SUMMARY
International Marketing and Business Development Executive experienced with
solving challenges in diverse industries from personal care to industrial
drives. Creative strategist with proven ability to analyze, segment and
articulate growth for emerging and established markets. Successful at
creating and leading high performance, cross-functional teams to launch
product categories, solve financial challenges and create go-to-market
strategies. Core competencies include leadership, strategy, and building
trusted partnerships.
KEY ACCOMPLISHMENTS
Leadership
. Led a cross-functional team to successfully launch a 44 SKU category in
cleaning chemicals; analyzed pricing, commercialized regulated products
through Agile PLM, created collateral and sales presentations, rolled out
training webinars to sales, managed trade show launch and won "Shining
Star" award for outstanding market launch delivering incremental sales of
$9M.
. Created a cross-functional team charged with resolving inaccurate costing
for a $10M portfolio in personal care products; drove the solution
resulting in the portfolio P/L reflecting true profitability by
identifying $400K in overage costs.
. Assumed General Manager responsibilities, including P/L and staff of 17,
of a troubled ERP and applications development firm; turned around
regional office to profitability within 90 days.
Strategy Development and Execution
. Provided C level clients in building contract services industry with
recommendations for efficient spend management, impacting operating
profit by at least 1% for domestic and international clients.
. Advised CEO of a leading chemical management services (CMS) firm to
expand and dominate its market rather than expand into the maintenance,
repair and operations (MRO) market for manufacturing plants. The firm
now dominates the CMS market globally.
. Led a cross-functional team advising senior executives of a flavor
manufacturer of the value of the brand, the value proposition and market
messaging which was successfully delivered in 120 days.
Channel Development and Management
. Sized $100 million market, evaluated existing channel, determined new
channel requirements, created and rolled out channel training and
certifications for new partners and presented to executive Motorola
management for new technology roll-out.
. Led a cross-functional team to create and implement channel policy for
$600 million North American commercial chemical business with 90% of
business flowing through a two step channel; policy was approved by
executive board and rolled out to all partners.
. Through integrated e-communications, rewards and annual top performers
trip, steadily grew average sales and number of partner loyalty program
participants to 2,500 (over 60% of the market).
Robert (Matt) Matson, Jr. Page Two 262-***-****
Business Development
. Executed M&A market analysis for a private equity firm considering
investment in a niche window manufacturer; created and analyzed market
model; validated the 10% hurdle rate could be met leading to investment
in the window manufacturer.
. Conducted primary and secondary research, sized and segmented the market,
determined market influencers and buy scenarios, analyzed channel flows
and presented top level go-to-market recommendations to executive
management of Novartis; account was secured and an additional engagement
was won in an adjacent market.
. Developed a script and algorithm to evaluate ABB and competitor reach
within an MSA. Rolled the methodology out to channel management,
equipping ABB with tools to improve market share in each MSA.
. Successfully managed complex sales of consulting services, software and
hardware directly and through channels using SaaS, licensing, and managed
services. Example sales include $2.4 million in Oracle database licenses
and Sun hardware to Acxiom and $500K in Oracle ERP licenses and
consulting to Volkswagen America.
EXPERIENCE
Hunter Business Group (Management Consultancy), Chicago, IL 2013 to
present
Vice President, Consulting
Diversey / Sealed Air Corporation (NYSE: SEE), Sturtevant, WI 2007 to 2013
Consumer Brands Category Lead, Americas Business Development Lead
Field Marketing / Channel Programs Lead
Frank Lynn & Associates (Management Consultancy), Chicago, IL 2004 to 2007
Management Consultant
MTI (Marketing Consultancy), Batavia, IL 2002 to 2004
President and Principal Consultant
ThinkSpark (Oracle ERP Integrator), Chicago, IL 2001
General Manager and Practice Director
iLux, Corporation (CRM software), Chicago, IL 2000 to 2001
Regional Manager
EDUCATION
MBA, Marketing and MIS, Indiana University, Bloomington, IN (Top 20%)
BS, General Engineering, University of Illinois, Champaign, IL
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