Sales Marketing

AKANKSHA JAIN

E-Mail: **********@*****.***/ **************@**********.***

Contact: +91-813*******

SYNOPSIS

• MBA with 5 years of work-experience in various facets of commercial undertakings including MIS, Logistics, Marketing, Analysis.

• Very strong background in data analysis, strategic inputs and marketing management.

• Ability to gather data and translate into actionable information.

• Ability to contribute insights into planning business market strategies using business intelligence, market segmentation, and product analysis.

WORK EXPERIENCE

Organization : SKI CARBON, Aditya Birla Group

(World’s largest carbon black manufacturer)

Designation : Marketing Analyst (April 2014 – Present)

KEY RESPONSIBILITIES

Customer Support:

• Production Planning - Co-ordination with Production Team and Customer Representatives for production planning.

• On time delivery- Ensuring timely delivery of material to the customers as per their schedules.

• Ensuring correct data flows on the invoice – with correct quantity, prices & freight for the customers.

• Ensuring the grade mix of despatches to maintain optimal contribution.

Analysis of Marketing Information:

• Analysing the industry & company trends to understand the market scenario.

• Benchmarking the company’s performance as compared to the industry.

• Presenting information about macroeconomic shifts to senior-management.

Partner Management:

• Co-ordinate with various teams within the organisation to ensure timely production and dispatches.

• Co-ordinate with transporters for timely delivery and proof of deliveries.

• Co-ordinate with customers for escalation-free operations.

Organization : PHILLIPS CARBON BLACK Ltd., RP-Sanjiv Goenka Group

(largest carbon black manufacturer in India)

Designation : Assistant Manager (April 2010 – January 2014)

KEY RESPONSIBILITIES

Analysis of Marketing Information

• Environmental scan of developments in the Carbon Black, Tyre, and Rubber & Oil industries.

Communicate information gathered to senior-management in the form of macroeconomic shifts.

• Periodic update on quantity and price of Carbon Black imports into India and comparison with domestic prices.

• Designed one-pager Marketing Dashboard capturing key business highlights for senior management:-

Production & Sales volumes

Sales Order status

Debtors – Receivables & Days Sales Outstanding (DSO)

Status of Statutory Compliance (Form-C & Form-F)

Movement of metrics vis-à-vis previous period

• Contribution Analysis for all customers (incl. International Customers) on monthly basis

Process Improvement Initiatives

• Improved Customer Satisfaction:-

Active member of Cross-Functional Team to redesign logistics and delivery process leading to on-time deliveries to customers.

• Inventory Management:-

Initiated process of mapping customer orders to inventory in hand and firm production plan. Prepared monthly dispatch schedule. This

helped production team to better plan monthly production and improved yield.

• SAP automation for Freight Optimization:-

Build automated system in SAP for route planning to reduce transportation time and costs.

• Regulatory Interface:-

Through an external consultant, successfully got safeguard duty imposed on import of carbon black from China & Korea.

ACADEMICS & PROFICIENCIES

Institute Qualification Duration Percentage

International School of Business & Media PGPBM 2008-2010 6.83 CGPA

St. Paul’s CM College (Calcutta University) Bachelor of Science (B.Sc.) 2005-2008 62%

Bharatiya Vidya Bhawan Senior Secondary 2003-2005 78.5%

Ashok Hall Higher Secondary School Higher secondary 2003 81.8%

Proficient in SAP (SD Module), Microsoft Office

SPECIAL ACHIEVEMENTS

Awarded with Medal of Excellence for Best Academic Performance in Marketing Area 2010, International School of Business &

Media.

Grade A in Business English Certificate Vantage CEFR Level B2 from the university of Cambridge

EXTRA CURRICULAR ACTIVITIES

Member of the sponsorship team of Marketing Expo-09, Fiesta, and Drucker Fest at ISBM.

Member of the event organizing committee at St. Paul’s CM College.

Swimming

Dance & Dramatics - Best Student in Dramatics in Ashok Hall,

Coordinator in the cultural committee of residential complex, perform dance & stage shows.

Karate – Brown Belt from Institute of Seishinkai Shito Ryu Karate-Do Academy. Winner of several competitions.

ADDITIONAL INFORMATION

Date of Birth: 22nd May 1987

Marital Status: Married

Languages Known: English, Hindi, Bengali, French (Working Knowledge)

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