Global EVP

Michael M. Roach US Mobile 1-312-***-****

Skype: Michael.Roach89

********@*****.***

OVERVIEW

International executive experienced in general management, sales, marketing, planning, negotiations, operations, multi-cultural

environments and new business development. Excel at communications while possessing strong and decisive leadership traits. Offering a

solid base of knowledge of finance and controls, human capital management, corporate governance and legal aspects of running a

multinational business. Adept at developing high performance, process driven organizations that possess a vision, values and a sense of

purpose for the group and individual.

PROFESSIONAL EXPERIENCE

Suncraft Solutions Inc., Guangzhou/Ningbo, China and Los Angeles, California August, 2011 to Present

Privately held global manufacturer of audio/video and IT mounting solutions for the professional and consumer markets. Staff and

facilities in EU and US with manufacturing in five locations in China. Lead multicultural and geographically diverse staff of 24 people

including industrial design, engineering, manufacturing, operations, sales and marketing.

Global Executive Vice President and General Manager

- Secured new OEM/ODM business with leading national retailers and brands in EU/Russia, SE Asia, and Canada increasing sales

by over 32% in the first year.

- Managed new factory build out/start-up in Ningbo, China.

- Initiated key sourcing program for non-core business to expand portfolio and drive incremental sales and operating income.

- Conceived, developed, negotiated and secured Stanley license for Americas, EU, and APAC markets for consumer business.

Penetrated Wal-Mart US, Sam’s Mexico, Dixons, Homebase and Nationwide Buying Group in 1st of Stanley branded program.

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- Lead development and implementation of Stanley product, marketing, processes and sales efforts.

Sears Holdings Corporation, Hoffman Estates, Illinois June, 2010 to July, 2011

Kenmore, Craftsman and Die Hard Brands Unit

Recruited by ESL Investments and Sears leadership for developing external sales, marketing and licensing globally in multiple channels.

Built team of thirty-four and operations in less than four months, conducting sales in fifty-two countries, with over 92 customers.

Complete start-up operation, developed process, systems and reporting. Departed after core Sears/KMT business deterioration and

cancelling of externalization efforts by new CEO.

Vice President-Global Sales Operations and Licensing

Domestic-Executed Sears’ first external wholesale operation with Ace Hardware, Menard’s, Summit Racing, Advanced Auto

Parts, Tractor Supply and Costco.

Industrial B2B. Launched B2B industrial tool business with WW Grainger, AIT and 50 other MRO distributors. Exceeded

year’s revenue target of $15mm within six months.

International-Increased sales, distribution and penetration in multiple Asian, European, Russian markets through business

improvement activities including implementation of revised logistics, product sourcing, finance policies, and license

arrangements. Accounts included, Bunnings, Leroy Merlin, Bauhaus, Sylvan, Screwfix, and Sodimac.

Licensing. Negotiated licensing contracts and structures for Diehard and Craftsman brands with vendor partners, retailers and

international agencies.

Navigon Incorporated, Chicago, Illinois September, 2008 to July, 2011

Private equity owned $68 million dollar Americas division of a global navigation hardware and software company focused on consumer,

OEM, enterprise, mobile and tier 1 automotive markets. Full control and accountability for the sales, marketing, product management,

R&D, operations, legal and financing activities of the entire division. Scale and scope of control includes seven direct reports and a total

team of fifty-two. Successful exit with sale to strategic acquirer, Garmin Ltd.

President (2008-2010), Board Member (2008-2011)

Private equity firm General Atlantic recruited to restructure and turnaround company’s operations.

Delivered division’s first quarterly positive EBITDA within six months, followed by consistent improvements in 2009 and 2010.

Increased and realigned development resources to target more profitable software OEM/Mobile/Automotive contracts.

Secured contract with Tier 1suppliers for embedded software applications both in factory install and aftermarket.

Established strategic development team on mobile application products resulting in launch of first onboard GPS navigation

product in the U.S. for the Apple iPhone platform which became the top grossing application on the Apple iTunes Store in 2009.

M&A Committee Member with activity leading to an acquisition in 2011 by strategic acquirer, Garmin Ltd.

Michael M. Roach Page 2.

LG Electronics Incorporated, Englewood Cliffs, New Jersey March, 2006 to September, 2008

Consumer Electronics Division

U.S. operating division of $52 billion of global consumer electronics, computer products, home appliance, and mobile phone

manufacturer. Lead, managed, and coached a team of thirteen sales executives and managers along with the indirect management of

supply chain and channel marketing support personnel along with third party store trainers and ten independent distributors. Accounts

included Sears, Costco, Circuit City, Amazon, Best Buy, Wal-Mart, Target, all Office Superstores and Radio Shack.

Director of Sales, National Accounts

Grew sales revenue 58% CAGR over two years to $823 million increased store distribution by over 212% to 5,000+ locations.

Tripled merchandising placement of key categories through strategic negotiations with major customers and distributors.

Orchestrated integration and turn-around of a multi-million dollar commercial computer products division into company’s U.S.

sales and marketing operations, resulting in an immediate 22% growth in revenues and a return to profitability.

Championed and lead OEM TV, set-top box, A/V device sales and programs for key customers. Company became a strategic

provider for the digital to analog broadcast conversion program with FCC.

Recognized as one of the 2007 Top 3 Global Leaders in the company by CEO, Young Nam.

ViewSonic Corporation, Walnut, California April, 2003 to March, 2006

$875mm branded global provider of projectors, computer displays, and TV, peripherals and accessories, wireless networking, web tablets

and related PC items. Lead, managed and motivated five Regional Sales Managers, two Channel Marketing Managers and five external

rep groups to deliver on sales goals along with company’s strategic and product initiatives.

Director of U.S. Consumer Sales and Retail Marketing

Developed and executed company’s consumer strategy that grew sales in category by 22% in two years to over $315 million.

Implemented a channel management and growth strategy for retail/resellers accounts that increased US store fronts to over

15,000. Developed product roadmaps and sourced from various Asian OEM/ODM groups in China and Taiwan.

Sony Electronics Incorporated, Park Ridge, New Jersey 1989 -2003

Held a variety of sales, marketing, business development and management positions within U.S. subsidiary of global company.

Progressed and was frequently promoted over a 14 year career.

Marketing Manager, Home Entertainment Products Division, Park Ridge, New Jersey. 2001-2003

Increased sales in category to over $313 million while maintaining #1 market share in a rapidly commoditizing category.

Developed and delivered strategic and brand marketing plans for product categories.

Conceived, developed, and creatively sold Sony’s first wireless music device for the home in the U.S. through multiple retailers.

National Account Manager, e-Solutions Inc, Park Ridge, New Jersey 2000-2001

Responsible for the sales planning and launch of Sony’s first direct to consumer effort, Sonystyle.com.

Regional Sales Manager, Consumer Sales, 1997-2000. Sales Associate, Consumer Sales Company, 1992-1994

Account Manager, Wireless Telecommunications, 1997-1997 Customer Relations Rep, Sony Service, 1992-1992

Key Account Representative, Consumer Sales 1995-1997 Product Information Specialist, Sony Service, 1990-1992

Independent Sales Representative, Consumer Sales, 1994-1995

EDUCATION

Cleveland State University, Cleveland, Ohio Purdue University, West Lafayette, Indiana

Master of Business Administration Bachelor of Arts

Marketing and Finance Political Science and International Affairs

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